The Calm Marketer: SEO and Social Media Tips For Entrepreneurs

The Calm Marketer: SEO and Social Media Tips For Entrepreneurs

By Kenneth FongBusinessMarketing
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The Calm Marketer: SEO and Social Media Tips For Entrepreneurs episodes

  • 5 Quick Fixes to Improve Your Ecommerce SEO

    Episode #18 - Sell More Ecommerce Products By Following These 5 SEO Quick Fixes!

    • Fix #1: Improve your navigation menu.
    • Fix #2: Add organizational and product schema.
    • Fix #3: Shorten your product titles.
    • Fix #4: Improve copy to get into the Featured Snippets.
    • Fix #5: Add your products in your Google My Business page.
      • 15 min
    • 5 Secrets To Run Facebook Ads That Get Lots Of Clicks From The Right People

      Episode #16 - Here are 5 Secrets To Get Lots Of Clicks From The Right People On Your Facebook Ads!

      Secret # 1 - Know Your Avatar!


      You have to know your target audience as well - or better - than they know themselves.

      Only when you know their emotional hot buttons can you truly create an ad that gets the clicks you want... everything else is just a stab in the dark hoping you'll hit on an ad that works.

      Secret # 2 - It's All About The Hook


      Your hook is the key to success with your ad. Whether it's the headline, an image, or a combination of the two, you must HOOK your target audience so they stop what they're doing and click on your ad (so they can move on to the next step).

      Secret # 3 - Test Small With Lots Of Ads


      I once had a guy tell me at a conference that he wasted $1,000 on a pay-per-click ad in Google for an affiliate product. I asked him why he spent so much. He replied "I wanted to see if it would start working." That guy could have tested 10, 20, even 30 ads with that budget... but he blew his budget on a single ad because he hoped it would start working. Let me tell you, if a pay-per-click ad won't produce after $50, it ain't gonna magically start working after you spend $1,000!

      Secret # 4 - Don't Get Emotionally Attached


      We all love our words. We think we're smart. We think our ads are amazing and everyone will love them. Nope.

      In my experience, the ads you think will kill it end up flopping... and the ones you have no clue about end up hitting.

      Don't get emotionally attached... just keep running and testing new ads, even when you have a winner on your hands.

      Secret # 5 - Don't Sell In The Ad


      Other than not having a hook, the biggest mistake I see people make is selling in the ad. The ad doesn't sell the product (unless it's a direct response advertisement). The purpose of the ad is to stop the right people in their tracks, pre-frame them, and get them to call, click, or come in to move on to the next step in your sales process. That's it!

      What should you do now? Sit down with a cup of your favorite beverage and create at least 3 ads you can run to promote your product.

      Source: This content is from Jim Edward's newsletter. Go subscribe!

      10 min
    • 4 Ways To Target Your Best Customers With Facebook Ads

      Episode #13 - How you can get in front of your Dream 100 by using these 4 Facebook Ad hacks.

      I was reading Traffic Secrets by Russell Brunson yesterday and I came across a part that really put things into perspective for me.

      There are so many ways you can set up your Facebook Ad targeting.

      But Russell explains a very dummy-proof way of how you should be using Facebook Ads targeting

      • Dream 100
      • Audience Targeting
      • Audience Overlap
      • Remarketing Audiences

        • There are two types of ads

        • Prospecting ads and retargeting ads

          • You need both to have a successful campaign.

          The prospecting ads hook new people into your sphere.

          The remarketing ads hook the same people who know about you, but haven't yet bought.

          So in the beginning you might be in the red with your ad spend, but you need to keep running them so help build your remarketing lists.

          The remarketing list is where you get 80% of 20% of budget you put it.


          14 min
        • Top 3 SEO Tactics for 2021

          Episode #12 - Top 3 Key SEO Tactics to Focus on in 2021

          There are three basic steps to this SEO process:

          1. Use Google Analytics and Search Console to evaluate your site’s current performance year-over-year.
          2. Complete a new round of extensive keyword research to find out what people are searching for today.
          3. Provide high-quality content on your pages to give people the information they’re seeking.


            4. 8 min

          About The Calm Marketer: SEO and Social Media Tips For Entrepreneurs

          From the publisher's feed

          Welcome to The Calm Marketer Podcast by Kenneth Fong!