The Calm Marketer: SEO and Social Media Tips For Entrepreneurs

Episode #9 - What is the Best Local SEO Strategy To Target Multiple Cities Without Hurting Your Rankings?

I go into detail about the pros and cons of city pages and whether or not they are good for SEO.

They are good for your SEO if you do them correctly.

They aren't so good if you have a terrible strategy.

Make sure your city pages are unique. They must address the city and the unique features of that city that can be relevant to your niche.

Add internal linking the right way. Make sure you link to your new location pages from other areas of the site that are relevant to that specific service. 

Do not just copy and past your location page content across multiple cities. They need to serve your readers and provide them with some value.

Episode #8 - Why online holiday shopping will be HUGE in 2020 and what you can do to capitalize on it! 🎁

We have seen people go from off-line to on-line quickly this year.

Orders have jumped over 60% YoY according to a recent report from Bright Edge.

Sales have increased for my SEO eCommerce websites.

Now is the time to really focus on your SEO strategy for this holiday season.

Even after the holidays, SEO will be a much bigger focus than ever before.

Episode #7 - How to Skyrocket Your eCommerce Sales This Holiday 🚀

You want to make the eCommerce shopping experience frictionless.

1. Create an easy navigation

A site that does this well is www.samadhicushions.com.

2. List Products by Popularity. This is an easy way to show the best products your site offers.

3. Use comparison shopping features on your site. Create a comparisoon chart. If you don't want to do a typical comparison shopping chart, you can leverage your blog content.

This shopping guide is a very good example: https://www.samadhicushions.com/how-to-choose-a-meditation-cushion-a/305.htm

4. Reviews Can Boost Sales! Email your current customers and ask them to leave a review!

Episode #6 - The Pros and Cons of SEO for e-commerce sites.

The pros of SEO

The cons of SEO

Episode #5 - How to decide which niche to serve as an INFP.

I couldn't find local businesses that fit well under the INFP umbrella. So what I decided to do was try focusing on e-commerce sites that sell products that I find interesting. I decided to look for meditation supply stores. I think these eCommerce stores might have people that jive well with INFPs. So I found over 20 sites in the meditation supply niche that I think I can serve. So I am going to reach out to them and ask if they need my SEO and Digital Marketing services.

I also look at other personality types that fit will with INFPs, but same issue, I couldn't find local businesses.

I dug a little bit deeper and other personality types that were less compatible, but still compatible to some extent, and I found some local businesses. They are lawyers, chiropractors, fitness trainers, and skincare specialists. These fields are extremely competitive, so I am not 100% sure if these will be right for me.

Episode #4 - How to choose the best niche to serve in your business and be happy doing it.

Last night, I started to re-think my whole target niche for my business. It all started when I got back an email from an alternative energy company lecturing me about only paying on commissions. It hit me the wrong way. I have never felt like this before. So I decided to think about possibly trying out a different niche.

I found this website that talks about INFP careers that I think I will use to brainstorm other niches that I can potentially serve. This is a great page if you want to learn about the best jobs for INFPs. So check it out here: https://www.truity.com/personality-type/INFP/careers

In my brainstorming session, I came across another article that really hit home. It's all about niche selection. https://yaro.blog/12530/what-is-the-first-question-to-ask-yourself-when-choosing-a-niche/

The part of the article goes like this:

The older you are, the better you know yourself.

This is why for younger people or any person embarking on an unknown path, it is important you do two things –

Episode #3 - How I win my days starting with my morning rituals.

So my morning routine list goes like this:

Want a template of the journal I use? Email me at [email protected]

Episode #2 - Why Is Repetition Important? And How I used "repetition" to get ANY job I wanted.

In this episode, you will learn about one of my favorite coaches: Penelope Trunk.

I listened to her material constantly when I was job hunting. You will learn why repetition is important and how I was able to get so much information every time I listened to her videos.

I realized that spaced repetition is what you need to get all of the information that someone is trying to convey.

Here is the course I took and listen to 6 times all the way through https://www.quistic.com/seminar/get-your-dream-job-now

Here is her blog: https://penelopetrunk.com/

Listening to Penelope's courses has literally changed my life.

Questions? Email me at [email protected]

Episode #1 - My Origin Story: Who Am I, And Why Should You Listen To Me?

In this commencement episode, I will tell you about my origin story. You will learn about who I am and what you will get from this podcast.

If you are an INFP or an introvert who wants to get to the underbelly of what it's like for someone to start and run a business successfully, this podcast is for you. 

I am a digital marketing expert, so I will be giving you SEO, Facebook Ads, and Social Media tips that you can execute in your business.