Among other stories from this week's world or marketing - Kiran Kapur and Charles Nixon discuss M&S, and their new repair service.  

This week we're joined by Claire Ferreira of the Mums in Marketing community.  We'll find out what it is, how it came about, how big it is, and why Claire thinks MiMs (as they're known) will change the world! 

Can a business do well - by doing good?  This week our guest is Rob Powell: Director of Pro Bono, Corporate Responsibility & Sustainability at Weil in London.  

What does Ed Davey - leader of the Liberal Democrats - and Virgin Airways have in common?  More than you might think!  This week we discuss humour in marketing with David McGee.

(To register to vote in the UK Elections - visit here https://www.gov.uk/register-to-vote) 

This week we discover just how far 'Out Of Home' (OOH) marketing has come in the last 20 years.  From humble 'Sandwich' boards and billboards, to iWalkers and iVans - James Surrell of GOMO DIGITAL talks us through what's changed, and why OOH is highly effective.

This week we have a PR masterclass for you.  Our guest is Laima Butrimaite of Gallium Ventures.

This week our Opinionated Marketers discuss three new consumer trends.

This week we explore the world of Corporate Storytelling.  What is it? How does it help with marketing?? How do you measure the results??? We're joined by Neil Perry of BizClick to find out more.

This week our Opinionated Marketers discuss (and explain) ambient marketing - before turning their attention to this year's UK General Election. 

This week's programme is essential listening for anyone working in marketing, as we tackle a listener's question:  "How can marketing illustrate it's value to business'.  With Kiran Kapur and Jaspar Robertson.