This week, we look at one of the marketing models that often causes confusion - SWOT!  Keith Rowland is my guest, who explains what SWOT is, before moving onto TOWS.  

This week Kiran Kapur and Charlotte Lestienne discuss the dilemma that education settings face when OFSTED results arrive. Considering the current climate, should they be used for marketing purposes? 

This week we're talking about marketing careers and, specifically, 'headhunting'.  My guest is Adam Nichols, Director of Rosslyn David - The Marketing Headhunters.  He explains what a head hunter is, why they're so effective and how you can get yourself on their radar!

As Luca Brecel becomes World Snooker Champion, and the UK prepares for the coronation of Charles III, our Opinionated Marketers discuss whether national stereotyping in marketing is actually useful.

This week my guest is Joe Glover of The Marketing Meetup - a now global marketing community started in Cambridge by Joe.  Joe explains his motives for starting the organisation, and fills us in on how it's grown.  

This week our Opinionated Marketers attempt to put a positive spin on... well... everything!  

This week we discuss reflection, and the importance of doing performance reviews in the right way.  This week's podcast will TOTALLY change the way you approach what can be a difficult but essential task.

As the UK government gets ready to test its Emergency Alert system, and BT 'war game' for potential conflict between China and Taiwan, our Opinionated Marketers discuss risk management and and planning.

This week it's another chance to find out about Topic Clustering. My guest is Skyler Reeves, Founder and CEO of content marketing agency Ardent Growth.

This week we talk about Marketing Messaging, and my guest is Henry Adaso - author of 'The Art of Messaging'.  He explains his theory of 'Remarkable Messaging' and explores why celebrity endorsement really works.