It's Apprenticeship Week, and our Opinionated Marketers discuss an article in the Daily Telegraph this week.  It not only encourages middle class families to do them, but suggests they are better value than a traditional degree course.  Charles Nixon and Kiran Kapur discuss. 

https://www.telegraph.co.uk/news/2023/02/05/middle-class-parents-should-encourage-children-do-apprenticeships/

We're celebrating National Apprenticeship Week on the show.  Our apprenticeship lead at the college is Charlotte Lestienne, and she asks Kiran Kapur what it's like to not only train apprentices, but to have them in her team.

This week our Opinionated Marketers discuss the technology company Amazon.  Following years of rapid growth, they now wrestle with soaring costs and a stagnating legacy business. 

We also pay tribute to college co-founder, Ian Brownlee, who died this week aged 84.  Ian was a passionate marketer and brilliant educator who will be sorely missed by all at Cambridge Marketing College.  

With lots of marketers making plans for the new financial year, this week we discuss how to plan your marketing.  We'll touch on the differences between Business and Marketing planning and how to communicate your plan to the wider team.  Charles Nixon contributes.

Generation Z - Woke, Broke and Complicated (!).  This week our Opinionated Marketers discuss this conflicted marketing group.  https://www.economist.com/business/2023/01/16/how-the-young-spend-their-money

This week's podcast is essential listening for anyone who ever finds themselves in meetings!  My guest is Stuart Gillis from Seventh-Wave - a people training company.  We talk about how to have the most efficient and effective meetings, how long they should be and why you shouldn't be afraid to disagree during them!

This week our Opinionated Marketers discuss the book 'Life 3.0: Being Human in the Age of Artificial Intelligence'.

We start 2023 with a look at Entrepreneurship.  My guest is Drew Moffitt, a serial Entrepreneur!  He tells us about some of the businesses he's set up, how you deal with failure and the mindset of an Entrepreneur.  

In our first podcast of 2023, Kiran Kapur and Charles Nixon discuss the topics and trends they predict will be big this year.

This week my guest is Emily Holmes - who is the SEO and Optimisation lead at Anglian Home Improvements.  We discuss the different types of data we use, what A/B testing is and how to measure success.