The Cambridge Marketing Podcast

By LightBlueMedia

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-l... more

FAQs about The Cambridge Marketing Podcast:

How many episodes does The Cambridge Marketing Podcast have?

The podcast currently has 436 episodes available.

The Cambridge Marketing Podcast episodes:

October 01, 2021 The right people at the right time!
This week's podcast is a fascinating one, as I speak to Rob Gregory of Magnifica Technologies. As you'll hear, he's a firm believer in the phrase "Timing is Everything". We touch on why it's important to know your customer and their behaviours, but also to know YOUR business too.
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23min
September 28, 2021 Opinionated Marketers on: RESPONSIBLE MARKETING
Recorded at the height of the fuel supply crisis in the UK, this week our Opinionated Marketers consider what responsibilities marketers have in a climate like this one. How do we market effectively, without adding to consumer panic - and what are the risks associated with doing so? Kiran Kapur and Charles Nixon discuss with further reading here: https://www.bbc.co.uk/news/business-58709019
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12min
September 24, 2021 The Power of Data
This week we discuss the power of data with Samed Hasaj - Marketing Operations Manager at Advanced. We discover what Marketing Automation is, how it works and what it can do.
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15min
September 17, 2021 Exporting
This week I'm joined by David Earp, who has spent 24 years as part of the Government's Export promotion team - The Department of International Trade.
We find out if EVERY company should now be exporting, what they should do before they start marketing overseas, and how to be successful in international trade.
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23min
September 10, 2021 Public Affairs
This week our guest is Elliot Chapman-Jones, Head Of Public Affairs at The Wildlife Trusts. We investigate what Public Affairs actually is, how they successfully lobby and influence Members of Parliament, and how to get into this curious and fascinating career.
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24min
September 07, 2021 Opinionated Marketers on: SUPPLY CHAINS
Today, one of the world's largest port and terminal operators claims the only way to resolve the current supply chain crisis is to reduce consumer demand. So how do marketers square that circle? Kiran Kapur and Charles Nixon discuss, with further reading here: https://www.ft.com/content/747be2c8-7ee8-4ec3-9725-a2fdbebc937d
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8min
August 31, 2021 Opinionated Marketers on: HYBRID HIGH STREET
With rumours abound that Amazon is to open a Department Store, this week our Opinionated Marketers discuss the merits of a 'hybrid high street'. Bricks and Clicks is nothing new, but perhaps this move is less surprising than it first seems in a Post Pandemic world. Further reading: https://www.economist.com/business/2021/08/28/amazons-department-store-plans-are-less-surprising-than-they-appear
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12min
August 24, 2021 Opinionated Marketers on: SURVIVORS
This week we discuss a BBC article on shops who've survived in London for hundreds of years. We find out how they've kept going, and what lessons we can learn from these businesses. Kiran Kapur and Charles Nixon discuss Paxton & Whitfield, Lock & Co, Henry Poole & Co and more - read the article here.
https://www.bbc.co.uk/news/uk-england-london-58202817
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10min
August 17, 2021 Opinionated Marketers on: CREATIVE DESTRUCTION
Crisis seems to follow crisis. Inequality is rising, growth is stagnant, the environment is suffering, and the COVID-19 pandemic has exposed every crack in the system. This week we review the excellent "The Power of Creative Destruction" book by Philippe Aghion. Kiran Kapur and Charles Nixon present.

https://uk.bookshop.org/books/the-power-of-creative-destruction-economic-upheaval-and-the-wealth-of-nations/9780674971165
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12min
August 10, 2021 Opinionated Marketers on: Can Marketers Help Fight Overconsumption?
This week, we look at the IPCC Report and whether marketers could be the saviours - or the savages - when it comes to reducing overconsumption and helping save the planet. You can read the IPCC Report here together with the report in The Guardian about Harvey Nichols as mentioned by Kiran.
Links: https://interactive-atlas.ipcc.ch/ and https://www.theguardian.com/business/2021/aug/09/harvey-nichols-reflaunt-launch-luxury-resale-service
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7min

FAQs about The Cambridge Marketing Podcast:

How many episodes does The Cambridge Marketing Podcast have?

The podcast currently has 436 episodes available.

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The Cambridge Marketing Podcast

FAQs about The Cambridge Marketing Podcast:

How many episodes does The Cambridge Marketing Podcast have?

The Cambridge Marketing Podcast episodes:

FAQs about The Cambridge Marketing Podcast:

How many episodes does The Cambridge Marketing Podcast have?

More shows like The Cambridge Marketing Podcast

Marketing Against The Grain