This week we discuss the Philip Kotler article that suggests Marketing needs to change and be curtailed for the sake of planet earth.  Regular listeners to the podcast will know this has been a recurring theme of ours, so it's good to see we're blazing a trail (!!).  Read the article here and click play to listen. https://4pkotler.medium.com/does-marketing-need-curtailment-for-the-sake-of-sustainability-72a572bbcf89

This week we move onto B on our Toolkit, and touch on things like "B2B" "B2C" and "BCG".  With help from David Lewis, Charles Nixon and hosted by Kiran Kapur.

Where are all the Olympics adverts?  We're just not seeing them.  Charles Nixon and Kiran Kapur consider whether we've reached sponsorship overload.  Further reading:

https://www.theguardian.com/sport/2021/jul/19/toyota-scraps-olympics-tv-ads-amid-lukewarm-support-in-japan

This week we start an occasional series on the Cambridge Marketing Podcast - The Marketers Toolkit.  We start with A - and we look at techniques like AIDA and ANSOFF.  Listen it to find out more!

Should we, as marketers, still be obsessed with growth? This week, Charles Nixon and Kiran Kapur suggest that maybe there are other metrics to be looking at.

This week on the podcast, we discuss Retail with my guest, Karl Meyer.  We start with what Retail IS, the different types of retail and the future of retail too.

This week we touch on two topics.  1 - How bad incentives ruin good marketing and 2 - Pricing, and so called 'Sham Sales'.  Charles Nixon and Kiran Kapur discuss, with further reading here https://www.marketingweek.com/how-bad-incentives-ruin-good-marketing/ and https://www.ft.com/content/9cc9126f-2537-4bce-a36f-2b7bd4c1b01f.  

This week my guest is Daryl Fielding, who was a senior marketer with companies like Vodafone and Mondelez International and who's now a Portfolio Manager.  We explain what a customer journey is, why it's important to understand it and - interestingly - where it starts.

As England gets ready to remove all remaining COVID restrictions, what will that mean for businesses?  What challenges will they face, and how will they embrace them?  Kiran Kapur and Charles Nixon discuss.

Culture:  Everyone sort of knows what it is, but it's impossible to describe.  A bit like the colour indigo!  This week my guest is Andrew Hedley, and we find out what Organisational Culture is - how you identify it - and how you create it.