THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

Welcome back to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with Ché Elizaga Castro, a brand strategist and storyteller. We are diving into the power of story for change, especially our personal stories and the things we've grown through to become the guides we are today.
We also talk about the evergreen, timeless power of brand storytelling (even when faced with rapid changes in marketing.) Algorithms are always changing but stories will always be relevant.

To listen to the full episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Other Campfire Circle podcast episodes I recommend:
Episode 4: How Your Stories Can Become Your Strength
Episode 7: Fostering Belonging Through Your Story
Episode 12: How Marketing can Change the World with Lola Bakare

Connect with Ché Elizaga Castro :
LinkedIn:  Ché Elizaga Castro
Website: Come Alive
Instagram: @comealive.co

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with my friend Aila Malik, a lawyer by schooling, nonprofit executive by trade, and change agent in many ways. We are diving into how our personal experiences shape our social change work at nonprofits and beyond. Aila also shares the framework she uses to drive change at the social impact organizations she consults with.
If you're a nonprofit leader or part of a social impact executive team, this episode is especially for you.

To listen to the full episode, visit: LUMOS MARKETING

Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Aila and Tania mention a couple of models and frameworks to help them guide and drive change. The first is William Miller and Stephen Rollnick’s Motivational Interviewing, which you can read more about here. The second is Prochaska’s Stages of Change Model and you can find more information about it here.

Other Campfire Circle podcast episodes I recommend:
Episode 12: How Marketing can Change the World with Lola Bakare
Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
Episode 34: Be a Change Agent – from the We Are For Good Podcast

Connect with Aila Malik:
LinkedIn: Aila Malik
Instagram: @ailamalikauthor
Company Website: ventureleader.org
Personal Website: ailamalik.com 

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Are you a nonprofit leader trying to build stronger relationships? Sales Navigator can help you do it. But if you’re like me, you’ve probably tried the free trial and thought, “OK, what do I do?”
This podcast episode covers 3 specific case uses in LinkedIn Sales Navigator for nonprofit leaders. It’s a replay from a LinkedIn Live I did in partnership with Percent and LinkedIn for Nonprofits.
If you’re trying to build tailored, human-to-human relationships with potential funders, referral partners, and other supporters, listen in.

Resources from this episode:
Eligible nonprofits get 75% off Sales Navigator! Start your application process by clicking here.
If you prefer to watch the replay of this live on LinkedIn, here’s the link. Questions? Leave a comment!

We discussed:
[09:18] LinkedIn Sales Navigator: what is it?
[10:56] Building a Relationship Map
[14:16] Add your current “book of business” to Sales Navigator
[19:03] Find new values-aligned partners with Sales Navigator

To read a full transcript of the episode, visit: LUMOS MARKETING

Other Campfire Circle podcast episodes I recommend:
Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn Content
Episode 40: Measure the Magic: Tracking Resonance Instead of Reach
Episode 19: How to deepen your influence to drive change

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Sophie Pyne is a nonprofit founder, private practice therapist, creator of the Ocean Healing & Therapy online group coaching program, and so many other things! Her lived experience is the silver thread that ties it all together.
As Sophie became LinkedIn-curious to grow her visibility and business(es), she joined the LinkedIn Content Sprint. This podcast episode shares a case study of what can be possible when you consistently show up on the platform.
From reconnecting with old colleagues who became donors …. to attracting students into her group coaching program … to spreading the word about surf therapy as an evidence-based practice – this episode covers so much goodness!!
“What I really loved about the LinkedIn Sprint was it gave you this template journey of bringing people through something so they could understand how [your offer] would be helpful in their lives.” - Sophie Pyne

We discussed:
[02:48] Sophie’s journey of long term recovery
[11:06] LinkedIn vs. Instagram
[16:35] LinkedIn for nonprofit mission growth
[24:19] LinkedIn for growing your group coaching program
[29:49] How ‘thought leadership’ builds confidence
[34:07] Sophie’s dreamy vision for the future

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
FINAL LINKEDIN CONTENT SPRINT
Get ready to join (THE FINAL) LinkedIn Content Sprint in June – doors open for registration on Tuesday, May 28th. Get on the waitlist here (there’s only 15 spots available.)
Other Campfire Circle podcast episodes I recommend:
Episode 45: Thought Leadership on LinkedIn: A Case Study with Kel Haney
Podcast Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content
Podcast Episode 5: From Leader to Thought Leader (with Denise Brosseau)

Connect with Sophie Pyne:
Nonprofit: wavesofrecovery.org
Website: sophiepyne.com
LinkedIn: Sophie Pyne
Instagram: @oceangoddesstherapy 

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

It’s Spring – everything around us is getting ready to blossom! This episode features some off the cuff thoughts that may be resonant for you in this season, as we leave winter behind.

I talk about:
[02:09] Creating an arm of my business for B2B organizations
[05:16] Navigating the B2B marketplace as a consultant
[06:48] Positioning yourself as a go-to voice in 2024
[07:40] Thought leadership efforts both in and out of LinkedIn
[08:54] Reflecting on the February LinkedIn Content Sprint
[10:51] Moving into my new house, cherry blossoms, and magic

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Join the Waitlist for the last LinkedIn Content Sprint cohort in June 2024 here.
Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.

Other Campfire Circle podcast episodes I recommend:
Episode 29: Courageously Attract Your Champagne Clients with Mariah Coz
Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content
Episode 52: Grow Your Email List with LinkedIn with Jess Campbell

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Whether you were actually born between February 19 and March 20 or not, those attracted to social impact work often resonate with Pisces traits like sensitivity, creativity, empathy, and compassion. 
What better time than Pisces season to dig into our deepest stories, feel our emotions, dream up big visions, and use all that empathetic energy as fuel to build trust and community? 
In this episode, I share how you can use Pisces superpowers as you build your brand and business as a changemaker. I also invited fellow Pisces sisters to join me by the campfire and share their insights. You’ll hear Zina Rodriguez speak on empathy, Kamilah Martin speak on slow flows, Lyrik Fryer speak on emotion, and Dana Snyder speak on creativity.

We discussed:
[02:51] Pisces superpower of compassion 
[05:57] Pisces superpower of being artistic
[08:59] Pisces superpower of intuition
[12:49]  Pisces superpowers of imagination and vision\
[14:57] Zina Rodriguez on empathy
[16:39] Kamilah Martin on “slow flows”
[17:23] Lyrik Fryer on emotion
[19:05] Dana Snyder on creativity

To read a full transcript of the episode, visit: LUMOS MARKETING

Other Campfire Circle podcast episodes I recommend:
Episode 49: Creating Compelling Offers Panel at Jordan Gill’s Make Your Mark Live™ (featuring Lyrik Fryer’s counterpart at WorkPlay Branding, Dr. Traci Szemkus)
Episode 39: Are you cultivating your creativity? Here’s how.
Episode 24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin
Episode 6: Reframing Thought Leadership as ‘Lived Leadership’

Connect with Zina Rodriguez:
LinkedIn: Zina Navarro-Rodriguez
Website: zndconsulting.com
Instagram: @zina_advocate

Connect with Kamilah Martin:
LinkedIn: Kamilah Martin
Website: katalystconsult.com
Instagram: @katalystconsult

Connect with Lyrik Fryer:
LinkedIn: Lyrik Fryer
Website: workplaybranding.com
Instagram: @workplaybranding

Connect with Dana Snyder:
LinkedIn: Dana Snyder
Website: positiveequation.com
Podcast: Missions to Movements

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Our personal brand is a powerful business tool to establish trust, credibility, and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it!
Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work.
Join us in The Campfire Circle as Cher walks us through the mindset of showing up online, leveraging social media for work, and achieving a socially active presence.
“I need to let people know what I'm good at, so they can use me more in those situations where I can add the best value. But there’s a lot of unpacking, rewiring, and giving yourself the language to feel good about … actually owning that [expertise].” - Cher Jones

We discussed:
[02:20] What Cher grew through to become the guide she is today
[10:15] How employees' personal brands build workplace culture and belonging
[14:30] Handling mindset blocks about personal branding and visibility
[17:51] Breaking cultural norms to build standout personal brands as women of color
[22:26] How Cher produces her epic LinkedIn lives
[27:23] How to practice going Live on LinkedIn
[31:05] Cher’s vision for the future

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.

Other Campfire Circle podcast episodes I recommend:
Episode 30: What makes LinkedIn the Best Place to Build your Brand and Business?
Episode 24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin
Episode 1: Turning Conversations Into Cash with Quinn Conyers

Connect with Cher Jones:
LinkedIn: Cher Jones
Instagram: @itscherjones
Website: trainwithsociallyactive.com

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

When I served as a nonprofit executive director, I read Denise Brosseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community.
In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership Strategist, Author, Executive Coach, and LinkedIn Learning Instructor.
“Thought leadership is not just about being known. It’s about being known for making a difference.” - Denise Brosseau

We discussed:
[02:34] Why Denise became a thought leader on thought leadership
[05:40] How to create your own influential platforms to attract the right investors
[08:49] Why thought leadership can be challenging (hint: it’s a marathon, not a sprint)
[10:54] What’s thought leadership vs. personal branding
[13:20] How to not burnout while pursuing your big vision
[22:30] Getting over the itty bitty shitty committee
[27:31] Can there be more than one thought leader in an organization?
[29:58] Thought leadership ideas for those who don’t love writing
[32:41] Denise’s big vision for the world

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Discover 10 ways to make a difference as a thought leader at Denise Brosseau’s website: https://thoughtleadershiplab.com/
Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.

Other Campfire Circle podcast episodes I recommend:
Episode 50: Q&A: Thought Leadership on LinkedIn – Celebrating 50 Episodes!
Episode 37: Dismantling Imposter Syndrome to Build New Thoughts as a Thought Leader
Episode 14: Four Questions to Build your Thought Leadership Brand

Connect with Denise Brosseau:
LinkedIn: Denise Brosseau
Website: thoughtleadershiplab.com

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

You want your LinkedIn content to build trust and community right? To make your ideal reader stop their scroll and start thinking differently about the issue you can help them with?
In this episode, I’m sharing my top 10 tips on HOW to write more engaging, effective, and powerful LinkedIn content, which comes from copy coaching (yes I did the math) almost 1,000 posts inside my Content Sprints.

We talk about:
[02:57] What copy coaching actually is
[03:39] How to be more YOU
[09:45] How to be clear, concise, and digestible
[12:22] How to keep your ideal reader in mind
[16:33] How to be strategic

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
If you want a supportive space to practice and operationalize these writing tips, consider joining the February LinkedIn Content Sprint while spots are available. You’ll learn to batch a sequence of 24 strategic LinkedIn posts alongside a community of peers AND get my 1:1 copy coaching on posts you write.  Grab one of the 20 spots here.
Try the Hemingway Editor to help you identify what’s in passive voice in your text so you can edit it up and make the switch to active voice.
Check out this Loom video where I actually copy coach 5 real LinkedIn posts, so you can see what I mean in practice.

Other Campfire Circle podcast episodes I recommend:
Episode 45: Thought Leadership on LinkedIn: A Case Study with Kel Haney
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community
Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

You’ve probably heard how important it is to build your email list. But people’s email addresses aren't just going to drop from the sky. They've got to come from somewhere and what better place than LinkedIn - the place where so many of your decision-makers are already hanging out?
My dear friend and email marketing queen, Jess Campbell and I partnered on a workshop to share real strategies of what actually has worked for us when it comes to growing an email list of engaged subscribers with LinkedIn as a discovery platform. It was SO DANG GOOD I had to share a replay with you. Enjoy!

We discussed:
[09:32] Why focus on your email list and LinkedIn together
[13:46] How to productize your email list
[20:38] How to optimize your LinkedIn profile to promote your email list
[31:37] The power of an enticing waitlist
[37:32] Collaborations and LinkedIn Polls
[44:18] Freebies and ways to share them on LinkedIn
[56:26] Q&A Session

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources:
Subscribe to Jess’s newsletter for nonprofit consultants.
Get the Firestarter Weekly Email: Want my Wednesday recap on what's working (or worth inquiring into) for folks building a thought leadership brand on LinkedIn? Join my list!
Other Campfire Circle podcast episodes I recommend:
Episode 32: Beat imposter thoughts and content blocks with a High Five File
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community
Episode 40: Measure the Magic: Tracking Resonance Instead of Reach

Connect with Jess Campbell:
Website: outintheboons.me
LinkedIn: Jess Campbell
Podcast: Confessions With Jess and Cindy
Instagram: @outintheboons_

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms