THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

I'm sharing the first episode from my Thought Leadership Clarity Course, an 8 part audio “Slow Study” and accompanying workbook full of questions, practices, and exercises designed to hone in on your personal vision, story, perspective, translating all of that onto LinkedIn, and then growing from there.
This work is foundational because when you have deep clarity in your purpose, you'll never run out of stories to share, perfect-fit clients to serve, and aligned partnerships to build.
With this episode, you'll gain momentum - both from an external marketing perspective and an internal healing perspective - to powerfully share your wisdom and become a go-to guide in your sector.

We discussed:
[02:42] Introducing the Thought Leadership Clarity Course
[05:25] Dismantling the barriers around your visibility work
[10:50] Honing in on the bigger problem that you solve for
[12:56] How your thought leadership can create real change
[16:00] An exercise to build relationship with your inner chaperone

Resources from this episode:
Click here to grab your accompanying Workbook for this first episode or buy the course. Use coupon code CLARITY40 -  valid until December 31, 2023.

Other Campfire Circle podcast episodes I recommend:
Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
Episode 25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)
Episode 37: Dismantling Imposter Syndrome to Build New Thoughts as a Thought Leader

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

We’ve hit the big 50! Episodes, that is.  Thanks for sitting by the fire as we share stories, build community, and spark visionary ideas through thought leadership here on the podcast.
In this special episode, I’ve answered 6 crowdsourced questions from the community. They’re timestamped below, so tune in and enjoy!

[01:15] Q1. How can I share interesting stories from a seemingly boring field? From Ashley Shuler, Digital Project Management Consultant
[08:07] Q2. Is it OK to post outside of a strategic framework - about things that don’t have to do with my consulting work? From Tracy Keys, Donor Retention Strategist for Animal Protection Nonprofits
[13:03] Q3. What’s the difference between sales, marketing, branding, and thought leadership and how do they work together? From Dulari Gandhi, Social Impact Communications Consultant
[18:07] Q4. How do you think about the idea of hooks in content? From Lex Roman, Growth Marketing Experimentation Facilitator for Service-Based Businesses
[21:48] Q5. What’s a non-spammy or better way to improve engagement on LinkedIn that some of the things that we currently see? From Christina Tzavaras Edwards, Marketing and Business Coach for Nonprofits and Social Impact Entrepreneurs
[28:06] Q6. How can I make showing up on LinkedIn a joyful experience? From Jennice Chewlin, Equitable Health and Wellness Training Facilitator for Workplaces

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Join the waitlist for the February 2024 LinkedIn Content Sprint to batch a strategic sequence of thought leadership content, along with my copy coaching on everything you create.
Check out my Thought Leadership Clarity Course. Because when you're in a deep relationship with your "why", you'll never run out of stories to share, perfect-fit clients to serve, or aligned partnerships to build.

Other Campfire Circle podcast episodes I recommended:
Episode 40: Measure the Magic: Tracking Resonance Instead of Reach
Episode 20: Find your Niche by Serving Your Past Self with Joy Malek
Episode 45: Thought Leadership on LinkedIn: A Case Study with Kel Haney

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

I recently spoke on a panel “Creating Compelling Offers” at Jordan Gill's Make Your Mark Live™ in Dallas, TX alongside Traci Szemkus, Erin Perkins, and Kirsten Roldan with Ellen Yin, the host of the Top 100 entrepreneurial podcast Cubicle to CEO, as our moderator. Enjoy this replay of our conversation!
BTW, no matter who you are in the world, you have an offer. It could be your course, group program, product, service, tickets to your nonprofit’s fundraising event, or your keynote/signature talk. So, listen in to learn how you can make your offers as compelling as possible!

We discussed:
[05:31] How our values show up in our offers and client experiences
[21:44] Navigating pushback from peers or your audience
[28:46] Changes we made to our offers that made them more compelling
[38:47] One underrated thing you can do to make your offers more compelling

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
You can learn more about the Make Your Mark Live™ event and its host Jordan Gill at her page systemssavedme.com
Other related Campfire Circle podcast episodes you may enjoy:
Episode 35: Building Buzz: Pre-Launch Content Ideas from my Last Launch
Episode 10: Owning Your Expertise with VIP Days with Jordan Gill

Connect with Ellen Yin:
LinkedIn: Ellen Yin
Podcast: Cubicle to CEO
Website: cubicletoceo.co

Connect with Traci Szemkus:
LinkedIn: Dr. Traci Szemkus
Instagram: @workplaybranding
Website: workplaybranding.com

Connect with Erin Perkins:
LinkedIn: Erin Perkins
Instagram: @mabely_q
Website: mabelyq.com

Connect with Kirsten Roldan:
LinkedIn: Kirsten Roldan
Instagram: @kirstenroldan
Website: kirstenroldan.com

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

As you get more visible as a thought leader or go-to guide,  you’re gonna attract increasingly complicated collaborations, invites onto larger paid stages, and opportunities to work with larger corporate clients.
With that comes the need to advocate for yourself and secure what you deserve for the value you bring to the table. But that can be tough for impactful softies and sensitive sweeties, especially if you’ve haven’t been taught how.
Nadia De Ala is a leadership and negotiation coach for women of color, a self-advocacy advocate, and fully on a mission to close the intersectional pay and leadership gap.  I can’t think of anyone better to join us for this conversation!
Nadia shares negotiation tips and strategies to harness your sensitive superpowers to get what you deserve at the negotiation table.
“If no one taught you any differently, how would you actually know what's okay and what's not okay in the business world?” - Nadia De Ala

We discussed:
[02:58] Just because you can doesn’t mean you should
[06:30] What makes it harder to advocate for ourselves
[11:21] How to use your softie superpowers for negotiations
[15:22] 3 negotiation scenarios thought leaders oftentimes face
[30:50] Caring for yourself before, during, and after negotiations
[37:05] Dreaming of a world where negotiation isn’t necessary

To read a full transcript of the episode, visit: LUMOS MARKETING

Connect with Nadia De Ala:
Website: realyouleadership.com
LinkedIn: Nadia De Ala
Instagram: @nadiadeala

Resources from this episode:
Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.

Other Campfire Circle podcast episodes you might like:
Episode 37: Dismantling Imposter Syndrome to Build New Thoughts as a Thought Leader
Episode 31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.
Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
Episode 10: Owning Your Expertise with VIP Days with Jordan Gill

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

I’m often asked about the LinkedIn algorithm and I totally understand why. We want to make sure we’re doing LinkedIn “right.” We want to squeeze all the juice out of LinkedIn and make the algorithm work in our favor.
 
So, I’m sharing the answers to your FAQ’s - because I’m about giving the people what they want! AND… The algorithm doesn’t actually matter.

Getting LinkedIn ‘perfect’ is not required or even helpful. Dig in to find out why.

We discussed:
[00:40] The biggest LinkedIn algorithm secret
[02:48] When should I post on LinkedIn?
[08:19] Where should I link out in my post?
[14:39] Should I tag people in my LinkedIn post?

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Check out Episode 40: Measure the Magic: Tracking Resonance Instead of Reach to dive deeper into why reach isn’t the best metric to gauge if your efforts are working or not, and what to use instead.
Access Richard van der Blom’s LinkedIn algorithm report for more detailed nuggets about how the LinkedIn algorithm behaves.

Other Campfire Circle podcast episodes about LinkedIn:
Episode 41: Let’s Update our LinkedIn Profiles, Bestie!
Episode 38: How to be Lazy on LinkedIn
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn might!
I know, batching content can feel impossible when it’s hard enough to write even one post! But in this podcast episode, I provide real examples of how you can overcome 4 common barriers to easefully stay visible and attract the opportunities meant for you.
Plus, I share about our LinkedIn Content Sprint! Click here to learn more. Registration closes Thursday, Sep 28 (or when it sells out!)
“Start thinking of your LinkedIn as a lighthouse. Content is the fuel that keeps the light on, so the ships (or rather the people) can actually find you and moor safely into the solution that you provide.” - Tania Bhattacharyya

In this episode:
[03:53] Barrier #4 - “My creative process keeps me from batching.”
[09:07] Barrier #3 - “My content may not stay relevant if I batch”
[13:21] Barrier #2 - “Writer’s block and not knowing what to say”
[17:10] Barrier #1 - “It’s hard to find dedicated time”

Other resources and links:
LinkedIn Content Sprint - learn more and register by Sep 28
Connect with Tania on LinkedIn
Visit the Lumos Marketing website

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Kel Haney joins us to share a case study of what can be possible for your impactful business when you build a strong personal brand as a go-to guide on LinkedIn.
Kel’s an outbound fundraising expert who’s all about “Taking the Ick out of The Ask.” While she’s fundraised for decades, she’s begun sharing her stories and insights as a thought leader this year - while also growing her nonprofit coaching and consulting business.
If growing YOUR visibility & influence is a priority, I want you to bookmark this episode for any time you need a reminder that thought leadership works. Plus, you’ll hear a behind-the-scenes look at HOW it works.

To read a full transcript of the episode, visit: LUMOS MARKETING
 
LinkedIn Content Sprint
If you're listening in real time, get ready to join October's LinkedIn content sprint - doors open for registration on Tuesday, Sep 19. There'll be 20 spots available and I anticipate it will sell out, so check out the info + get on the waitlist here. 
This Sprint supports impactful small business owners in easefully writing 6 months worth of strategic, timeless, and repurposable LinkedIn posts designed to attract inbound opportunities. And, you'll get my 1:1 copy coaching on everything you write (which is why spots are so limited!)

Resources from this episode:
Get your copy of Kel’s juicy FREE “8 Phrases NOT to use in your Fundraising” guide here.

Connect with Kel Haney:
LinkedIn: Kel Haney
Website: kelhaney.com
Donorly: donorly.com

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Good LinkedIn content is action-oriented. It gets people on the same page to move forward in alignment with your shared vision.
So, where do we get these great ideas for LinkedIn content … that builds trust, provides value, helps people grow, and sparks conversations?
Join me for this solo episode as I share some ideas to inspire your next LinkedIn post as you grow your visibility and influence as a business owner.

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Join the waitlist for October's LinkedIn Content Sprint. You’ll create 6 months of evergreen LinkedIn content that nurtures your LinkedIn followers into fans and creates inbound opportunities for your impactful small business.
Space is limited to 20 humans - and doors open on Sept. 19!
Learn more about Rebecca F. Kuang’s book: Yellowface here.
Check out answerthepublic.com.
Catch up with these previous episodes for a deeper dive into LinkedIn content ideas and stay consistent:
Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content
Episode 39: Are you cultivating your creativity? Here’s how.

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

I am a huge Ruchika Tulshyan fangirl. You'll learn why as you listen to this replay of our conversation from last year!
Since then, Ruchika has operationalized a new way to highlight the voices of historically underrecognized folks with her #AmplifyJuly campaign. As she shared, if you have a platform and influence, you have a responsibility to use your privilege in a tangible, actionable way to amplify the voices of others.
If you are building your influence and thought leadership, how could you take a page out of Ruchika’s book and turn over the mic?
We touch upon this in our conversation from last year, as well as recognizing systems of oppression as the cause of imposter syndrome, reframing mindset barriers around leadership and visibility, and how to make inclusion a daily practice in your life.
In this episode:
[03:37] Ruchika’s story of becoming a guide in inclusion
[14:15] Recognizing systems of oppression as the cause of imposter syndrome
[20:54] Supporting women of color entrepreneurs and executives
[22:49] Reframing mindset barriers around leadership and visibility
[35:30] How to make inclusion a daily practice in your life
[42:40] Ruchika’s big dreamy vision of the future

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Discover more about Ruchika’s Amplify July Campaign here.
Read Ruchika Tulshyan and Jodi-Ann Burey’s paradigm-shifting Harvard Business Review article: Stop Telling Women They Have Imposter Syndrome. It has been translated into multiple languages and is one of HBR’s top 100 most read articles in history.
Don’t forget to also check out Jodi-Ann Burey’s TED Talk on The myth of bringing your full, authentic self to work.
Watch the TED Talk Ruchika says everyone should watch: Chimamanda Ngozi Adichie’s The danger of a single story.
Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.

Connect with Ruchika Tulshyan:
LinkedIn: Ruchika Tulshyan
Instagram: @rtulshyan
Website: rtulshyan.com

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

The language we use about ourselves and our story matters! In some ways, it creates our own reality … and the reality with which others see us through.
That’s why I knew I had to kick off The Campfire Circle podcast with the one and only Quinn Conyers - this is a replay of the very first episode. When you listen to this episode, you’ll get why too!
You'll love Quinn's take on discount dialect versus luxury language, and pick up a few pointers to clarify your own messaging as an impactful business owner.
We discussed:
[04:06] Showing up online with confidence and energy
[05:27] Discount dialect vs. luxury language
[08:23] The one word to stop using TODAY in your business
[11:08] Examples of luxury language
[14:33] Rebranding the old elevator pitch into a verbal business card
[18:32] Stepping into confidence - because you’re someone’s ticket to freedom
[21:20] Quinn’s mission and purpose that drives her forward

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Download Quinn’s FREE Luxury Language List and learn how to give your business or brand message an instant makeover.
Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.
Download the first audio chapter of my Thought Leadership Clarity Course, for free. Because when you're in a deep relationship with your "why", you'll never run out of stories to share, perfect-fit clients to serve, or aligned partnerships to build.

Connect with Quinn Conyers:
Linkedin: Quinn Conyers
Instagram: @quinn.conyers
Website: quinnconyers.com

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms