THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

Your LinkedIn profile is a living, breathing landing page for your business and thought leadership brand – which changes and evolves over time!
 
Join me for an over-the-shoulder listen as I update my own LinkedIn profile and share exactly what I’m doing. Take inspiration to optimize your own profile and stand out as you stand up for your mission and small business.

In this episode:
[02:56] The #1 problem I see with LinkedIn profiles
[03:42] Updating your cover banner
[07:40] Specific language that speaks to your audience
[09:53] Updating LinkedIn’s Featured Section
[12:53] Share your story in your About Section
[15:58] Get powerful social proof with your Recommendations

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:

Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.

If you want to dive deeper, I share step-by-step details on updating your LinkedIn profile in my Thought Leadership Clarity Course. Get your first chapter for free!

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Resonance > reach. And, quality is more important than quantity - which is easier said than embodied. This is where we have to unlearn the deep, entrenched inclination towards MORE. Towards always scaling, producing the biggest results, or having access to the most eyeballs and earholes.
None of that is actually necessary (and it may not even be helpful to your goals.) 
This episode is about “measuring the magic” when it comes to thought leadership and visibility efforts. I’ll share what makes content resonate with your audience and some clues on how we can find the signals of resonance on LinkedIn and through email marketing.
To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
I am joining forces with Jess Campbell (email marketing queen for nonprofits and social impact consultants) for a FREE live workshop about “Growing your Email List from LinkedIn” - snag your spot here.
Want deeper clarity in your thought leadership messaging? Check out the first chapter of the Thought Leadership Clarity Course for free!
Catch up on Episode 29: Courageously Attract Your Champagne Clients with Mariah Coz to better understand the Champagne Client concept.
Get my High Five File Notion template here.

In this episode:
[05:10] How do you know if your content resonates?
[07:31] The role of storytelling
[10:05] Building and tracking resonance on LinkedIn
[15:32] Building and tracking resonance through email
[19:00] Why quantity isn't the true goal 

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Creativity is a skill that builds our influence, recognition, and changemaking capacity, and it’s not just for the reasons you might think.
Without creativity, we can’t imagine our way out of the status quo. It’s our ability to dream up a new kind of future that will spark the just transition that we're working towards.
If you work on a problem you are deeply passionate about, it’s your creativity along with the recognition you’re building as a thought leader that can spark the ripple effect you're after.
In this episode, I talk about how to work out your ‘creativity muscle’ and keep it strong for your changemaking work as a coach, consultant, service provider, or nonprofit leader.

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free.
Check out Julia Cameron’s book The Artist’s Way: A Spiritual Path to Higher Creativity.
You can find the YouTube video explaining How an Episode of Succession is written here.
I mentioned three LinkedIn posts arising from “an artist date” or just getting inspiration from nature. You can check out this post inspired by my dog Gary, this post inspired by a botanical garden, or this post inspired by a helicopter ride.

In this episode:
[02:43] Nurturing your inner artist by embracing play
[07:38] Fostering creativity by falling in love with failure
[11:52] Compelling storytelling in pre-launch content
[15:30] Creativity in shared insights and community connections
[18:07] How deadlines can inspire creativity and consistency

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

I’ve recently been invited to some awesome spaces to talk about being “Lazy on LinkedIn” – or spending one intentional hour a week on LinkedIn to move the needle in your business. I love talking about this and it seems to resonate so in today’s episode, I’m sharing my 3-part framework that makes being Lazy on LinkedIn possible. 
So, how do we show up as go-to consultants, coaches, or service providers on LinkedIn in a “lazy” (or let’s say life-first) way? Tune in to find out, including specific checkpoints to see where you could grow!
To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!
Episode 30: What makes LinkedIn the Best Place to Build your Brand and Business
Episode 36: Steal my LinkedIn Poll Strategy to Spark Convos and Community.

In this episode:
[05:40] Why I believe Linkedin is the best place to build your brand and business
[06:23] Getting clarity on your niche, message, and mission to establish an influential presence on LinkedIn
[11:10] Producing captivating content that leaves a lasting impression
[13:50] Questions you can ask yourself to ensure your content is clear and impactful
[15:40] Ideas to cultivate an engaged community on Linkedin – your own Campfire Circle
[17:40] The power of consistency if you want to be lazy on Linkedin

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Imposter thoughts stop so many impactful entrepreneurs and executives from getting visible and building their thought leadership – especially on a platform like LinkedIn.
But the most effective and long-lasting way to build trust and community as an expertise-based small business is to SHARE that expertise publicly, imperfectly, clearly, and proudly!
In this solo episode, I outline Dr. Valerie Young's five flavors of imposter thoughts and how they specifically show up for mission-driven humans building their thought leadership brand.  More importantly, I share actionable reframes you can practice to build new thoughts in the moment and serve your people in a deeper way.
“Showing up with love and positive intention is enough, because the reader, the ideal client, the beloved human being I am trying to reach does not need me to be perfect, they need me to be ME.  That’s all I can give to them, and that is enough.”

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Want the first chapter of the Thought Leadership Clarity Course - for free? Click here to grab your copy.
Catch up on these previous episodes of The Campfire Circle about imposter thoughts: 

• Episode 8: Using Narrative Therapy to Reframe ‘Imposter Syndrome’
• Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
• Episode 25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)
• Episode 32: Beat Imposter Thoughts and Content Blocks With a High Five File

Check out Dr. Valerie Young’s book The Secret Thoughts of Successful Women.
Check out this article 'The Impostor Phenomenon' in International Journal of Behavioral Science by Jaruwan Sakulku and James Alexander
You can find Marques Brownlee’s tweet I mentioned about his very first video here.

In this episode:
[03:21] Dr. Valerie Young's 5 “types” of imposter syndrome 
[04:15] Overcoming perfectionism as a thought leader
[08:59] You don’t have to be a natural genius on LinkedIn
[11:27] Expertise doesn’t mean knowing everything
[14:10] There’s no “I” in thought leader (lol) 
[17:47] Is this about doing “enough” or being “enough”?

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Do you want to turn your audience into a COMMUNITY?
When people feel like they’re doing all the right things on LinkedIn but not getting traction, they're usually not tapping into the power and potential of community building.  Listen in to steal my LinkedIn polls strategy and start engaging in conversations with the people who raise their hand!
 
“Showing up as a thought leader means you’re attracting the type of people you want to attract. But once your content has attracted them into your world, building community is the next step.” - Tania Bhattacharyya

Resources from this episode:

• Want the first chapter of the Thought Leadership Clarity Course - for free? Click here to grab your copy.
• You can find the LinkedIn poll I used in my pre-launch content here.
• You can find the poll about which fruit your Asian parents cut for you (IYKYK) here.
• Catch up with The Campfire Circle Podcast Episode 35: Building Buzz: Pre-Launch Content Ideas from my Last Launch to learn what else went into making this launch possible.
• The Campfire Circle Podcast Episode 31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.
• The Campfire Circle Podcast Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content

In this episode, we discussed:
[01:45] The 3C-Framework for building thought leadership
[04:02] Building relationships for sustainable business growth
[07:33] The power of LinkedIn polls as pre-launch content
[15:47] Creative and fun ways to use polls for community building

To read a full transcript of the episode, visit: LUMOS MARKETING

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

I recently launched my LinkedIn Content Sprint, where I bring folks through a process to easefully batch six months of thought leadership content for LinkedIn.
This launch actually felt easeful and dare I say – fun? What was different?
I dedicated the time and space to share strategic pre-launch content. This solo episode shares actionable insights on what you can do on LinkedIn to prep your audience for your new service, program, or initiative (and have a successful launch!)
"You are painting a picture. You're creating the conditions to inspire the folks you want to serve into believing and knowing they can achieve the vision that you desire for them."

Resources from this episode:
#SundaySocialImpactStories
Notion High Five File template
Loom video on repurposing old podcast episodes into LinkedIn articles
My fave piece of LinkedIn pre-launch content
Get on the waitlist for the next LinkedIn Content Sprint

We discussed:
[03:33] A successful launch is about the numbers
[05:03] Regularly sharing case studies and testimonials
[08:18] Move the right people from LinkedIn into your email list
[11:29] Focus on the transformation in your pre-launch content

To read a full transcript of the episode, visit: LUMOS MARKETING 

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Being a change agent is never going out of style.
Today, I'm sharing one of my own guest interviews. It’s with some of my favorite peeps: Jon, Becky, and Julie (aka the We Are For Good team) as part of their series ‘9 Nonprofit Trends That Matter in 2023.’
If you don't yet know about the We Are For Good podcast, they are THE podcast for changemakers with nearly 400,000 downloads and an infinite, unmeasurable amount of warm fuzzy feels, aha moments, and serious inspiration.

“The reality is, friends, everybody can be a changemaker, and you don't have to have the microphone and the Nobel prize to be able to do it.” - Becky Endicott

Resources from this episode:

• Click here to get your first episode of the Thought Leadership Clarity Course, for free!
• I mentioned putting Becky’s introduction in my High Five File, where I keep track of client testimonials, positive speaker feedback, and DM’s to boost my confidence and my content. If you want to have one of your own, download your free High Five File Notion template here.
• Find out about Octavia E. Butler’s Parable of the Sower and Parable of the Talents here.

We discussed:

[06:40] 8 pro tips to get started on your journey as a change agent
[12:08] The importance of our relationship with change
[16:24] What goes into the practice of being a change maker
[23:44] Fears and challenges of stepping into change
[26:33] Practical advice for becoming a change agent
[28:52] Tapping into your own story can be your superpower

To read a full transcript of the episode, visit: LUMOS MARKETING

We Are For Good Podcast:

LinkedIn: We Are For Good
Instagram: @weareforgood
Website: weareforgood.com

Connect with Becky Endicott:

LinkedIn: Becky Endicott, CFRE
Instagram: @beckyforgood

Connect with Jonathan McCoy:

LinkedIn: Jon McCoy, CFRE
Instagram: @jonforgood

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn may.
I did a LinkedIn poll to find out what keeps social impact leaders from batching thought leadership content. In this episode, I provide real examples of how you can overcome those barriers to easefully stay visible and attract the opportunities meant for you. 
“Start thinking of your LinkedIn as a lighthouse. Content is the fuel that keeps the light on, so the ships (or rather the people) can actually find you and moor safely into the solution that you provide.” - Tania Bhattacharyya

In this episode:
[03:53] Barrier #4 - “My creative process keeps me from batching.”
[09:07] Barrier #3 - “My content may not stay relevant if I batch”
[13:21] Barrier #2 - “Writer’s block and not knowing what to say”
[17:10] Barrier #1 - “It’s hard to find dedicated time”

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:

• Click here to get your first episode of the Thought Leadership Clarity Course, for free!
• LinkedIn Content Sprint - get on the waitlist
• Connect with Tania on LinkedIn
• Visit the Lumos Marketing website

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Imposter thoughts are natural. Human psychology sets us up to think about past negative experiences more than the kudos, compliments, and high fives flowing our way. We internalize those negative experiences into stories that we continue to tell ourselves - making it tough to show up as an embodied leader and guide.

My favorite tool to beat imposter thoughts (AND content blocks) is the High Five file. Keeping track of client testimonials, positive speaker feedback, and DM’s about your impactful content helps you show up and share content from the perspective of the leader you’re trying to embody. It’s also a source of inspiration for thought leadership content ideas that can help you show up consistently.

My gift to you: your own free copy of my High Five File template for Notion.

“Negativity bias, imposter thoughts, and systematically limited beliefs like perfectionism keep us from showing up. So, we leave transformational opportunities at the table because we’re not AT the table to get these opportunities.” - Tania Bhattacharyya

Resources from this episode:

Download your free High Five File notion template here
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

In this episode:

[02:50] How a High Five File boosts confidence and content

[07:24] Imposter thoughts and negativity bias

[09:40] Creating a culture of celebration

[11:03] Using a High Five File for content ideas

[12:38] What’s the point of content, anyway?

To read a full transcript of the episode, visit: LUMOS MARKETING

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms