THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

How does thought leadership fit into your marketing strategy during a recession - or when one might be just around the corner?

In this solo episode, I’m sharing what I learned about marketing yourself in the last recession in 2009 when I worked for a small nonprofit organization … and why it worked so well. I’m also sharing some of the surprising side effects of thought leadership and what metrics you can track to see if your efforts are paying off.

Resources from this episode:

Click here to get your first episode of the Thought Leadership Clarity Course, for free!

I mentioned my #SundaySocialImpactStories series on LinkedIn. You can find all those posts here.

Timestamps of Discussion Points:

[02:13] My introduction to the power of thought leadership
[07:07] Why thought leadership works well in a recession
[09:55] The difference between thought leaders and influencers
[11:25] The biggest barriers to thought leadership for social impact leaders
[14:26] My butterfly story of growing my own thought leadership
[16:27] How to track your thought leadership success metrics

To read a full transcript of the episode, visit: LUMOS MARKETING

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Joy Malek is a psychotherapist, life coach, and educator who works specifically with INFJs. Joy guides INFJs in feeling rooted in their areas of genius, using their strengths to address their struggles, and getting their emotional and relational needs met.

Not only that, she puts out some truly special content into the world that makes other INFJs, like me, feel like they are finally home and fully understood.

Join us by the Campfire Circle for a deeply meaningful conversation about finding your niche by rooting into your personal story and serving the person you once were. This episode will also help you better understand yourself, create deep and lasting connections with your audience, and determine the niche that’s calling you for your own personal brand and thought leadership journey (even if you’re not an INFJ like us!)

“That may seem a little navel-gazing to some people, but I'm the person I know best. And so, you know, I've found that when I write authentically and honestly and with vulnerability to what I need to hear, that's what other people respond to.” - Joy Malek

We discussed:

[02:09] Joy’s story of becoming a guide for INFJs
[08:29]  Fulfilling the unique needs of INFJs
[13:06] The scary process of niching down (and its rewards)
[23:31] Joy’s coaching framework for INFJs (that can help you too)
[28:39] Turning content creation from a chore into a healing and self-actualization process
[35:15] Joy's big dreamy vision for INFJs

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:

Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Joy Malek:

Website: joymalek.com
LinkedIn: Joy Malek
Instagram: @joymalek
Facebook: @joymalek

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

“Influence is like the fuel that lets our imagination work as a 3-D Printer, actually creating those new spaces we [want to] see.  Influence is part of the necessary kindling that can spark a new way of doing things.”
Join me today by the Campfire where you’ll learn how to build your influence as a social impact thought leader and deepen your ability to drive change.
By looking at Dr. Robert B. Cialdini’s principles of Influence through a social impact lens, I’m going to share concepts, examples, and actionable tips to help you spark a movement and support the future you’re working to build.

In this episode, I talk about:
[03:14] Reciprocity as an influence builder
[05:46] Commitment and consistency for thought leadership
[09:29] Social proof and the power of lived experience
[14:30] How to build your "know-like-trust" factor
[17:25] How to become an approachable authority and thought leader
[20:12] Unity as the ultimate principle of influence

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
To learn more about Dr. Robert Cialdini, visit his website.
You can tune in to my previous podcast episode about vision, Episode 6: Reframing Thought Leadership as ‘Lived Leadership’, here.
Lazy on LinkedIn Strategy: Why posting once per week works for thought leadership on LinkedIn.
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Emily Roh is an anti-racist life coach and facilitator for people of color and organizations who want to make the world a more just and equitable place. Emily works with her clients to unpack internalized white supremacy and transform their relationships with themselves through courageous self-compassion. And I can personally attest to her magic!

This episode may change the way you look at yourself and the way you show up in your social impact work. Emily and I talk about getting out of our heads and tapping into the wisdom of our bodies, marketing our businesses by being rooted in our values, acknowledging our influences, building collaborative, relationship-driven businesses, and much more.

“My work is really about healing and liberation. So, whatever white supremacy is doing … whatever capitalism and colonization are doing, I'm interested in looking at what's the opposite of that. Right? So white supremacy culture is about perfectionism. So my antidote is, “How do we play in this space?” - Emily Roh

We discussed:

[02:19] Emily's story of becoming an anti-racist life coach
[09:47] A coaching framework to get back in touch with your humanity
[16:03] Shifting your relationship with your inner critic(s) or parts
[20:13] A meaningful way to build relationship-driven businesses
[28:47] Getting out of our minds and tuning into our bodies
[39:55] Emily’s big dreamy vision for the future

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Emily mentions an awesome book about marketing: The Widest Net by Pamela Slim. You can learn more about the book here.
On her website, Emily acknowledges the many teachers that have influenced her. She also hopes this list serves as a resource for folks interested in healing from the traumas of living in capitalistic white supremacy through somatic practices and embodiment.
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Emily Roh:
LinkedIn: Emily Roh
Instagram: @myinvisibleknapsack
Website: myinvisibleknapsack.com

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Ruchika Tulshyan is the author of Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work. Along with Jodi-Ann Burey, she co-authored a paradigm-shifting article, “Stop Telling Women They Have Imposter Syndrome” for Harvard Business Review, which is one of their topmost 100 read articles in history.
Best of all, people all over the world have shared that it changed their relationship with the concept of imposter syndrome!
Join us by the Campfire Circle in this truly transformational episode to hear Ruchika’s wisdom and practices to create a more inclusive world – one where people from underrepresented communities, especially girls and women of color, can thrive and take up space.
“It's not that there's a lack of talent, ambition, or hard work. None of those things are lacking in communities that have been underrepresented. The biggest barriers that most of us face are certainly bias, racism, and sexism. But it's also being overlooked and underestimated.” - Ruchika Tulshyan

We discussed:

[03:23] Ruchika’s story of becoming a guide in inclusion
[14:00] Recognizing systems of oppression as the cause of imposter syndrome
[20:49] Supporting entrepreneurs and executives who are women of color 
[22:56] Reframing mindset barriers around leadership and visibility 
[35:47] How to make inclusion a daily practice in your life 
[43:19] Ruchika’s big dreamy vision of the future

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:

Read Ruchika Tulshyan and Jodi-Ann Burey’s paradigm-shifting Harvard Business Review article: Stop Telling Women They Have Imposter Syndrome. It has been translated into multiple languages and is one of HBR’s top 100 most read articles in history.

Don’t forget to also check out Jodi-Ann Burey’s TED Talk on The myth of bringing your full, authentic self to work.

Watch the TED Talk Ruchika says everyone should watch: Chimamanda Ngozi Adichie’s The danger of a single story.

Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Ruchika Tulshyan: 

LinkedIn: Ruchika Tulshyan

Instagram: @rtulshyan

Twitter: @rtulshyan  

Website: rtulshyan.com

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Aila Malik is a multipreneur, social justice warrior, planet protector, and world explorer.  She’s a lawyer by schooling, nonprofit executive by trade, and founder of Venture Leadership Consulting, a firm that partners with nonprofits to close systemic gaps of inequity.
In this episode, we chat about social impact leadership, multipreneurship, and doing the inner work to drive global change. That inner work can be sparked in interesting places! Aila speaks to how the app Clubhouse served as a “free life coach” – presenting her with opportunities for inner healing.
“We [the national nonprofit community of practitioners] are now called upon to solve some of the world's toughest issues. How do we get very intentional about garnering the empathy and resources that are needed to solve them? For me, that comes down to really doing that inner work on a micro-macro level.” - Aila Malik

We discussed:
[02:30] Aila Malik’s path to activism 
[06:59] What do children of immigrants and nonprofit leaders have in common?
[10:50] Doing the inner work of leadership   
[16:43] How to drive change in your organization
[25:08] Clubhouse for thought leadership and self-coaching
[40:30] Aila’s vision: how do we solve the world’s most pressing issues? 

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Aila and Tania mention a couple of models and frameworks to help them guide and drive change. The first is William Miller and Stephen Rollnick’s Motivational Interviewing, which you can read more about here. The second is Prochaska’s Stages of Change Model and you can find more information about it here.
 Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Aila Malik:
LinkedIn: @ailamalik
Instagram: @ailamalikauthor
Company Website: ventureleader.org
Personal Website: ailamalik.com 

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Our personal brand is a powerful business tool to establish trust, credibility and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it!
Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work.
Join us in The Campfire Circle as Cher walks us through the mindset of showing up online, leveraging social media for work, and achieving a socially active presence.
“I need to let people know what I'm good at, so they can use me more in those situations where I can add the best value. But there’s a lot of unpacking, rewiring, and giving yourself the language to feel good about … actually owning that [expertise].” - Cher Jones

We discussed:
[02:20] What Cher grew through to become the guide she is today
[10:15] How employees' personal brands build workplace culture and belonging
[14:30] Handling mindset blocks about personal branding and visibility
[17:51] Breaking cultural norms to build standout personal brands as women of color
[22:26] How Cher produces her epic LinkedIn lives
[27:23] How to practice going Live on LinkedIn
[31:05] Cher’s vision for the future

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Cher Jones:
Website: trainwithsociallyactive.com
LinkedIn: Cher Jones
Instagram: @itscherjones
Twitter: @itscherjones

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

After thirteen episodes of The Campfire Circle podcast, I noticed certain questions kept coming up in conversation with my guests.  I realized I'm actually asking about the key points of how they express their thought leadership.
“Thought leadership [...] is where we consistently tap into our passion, experience, and credibility to build trust and community as we imagine and shape the future together for the better.”
I’m dedicating this solo episode to those key points because if you ask yourself these same questions, you’ll be well on your way to building your own thought leadership brand.
“I want to know about what lived experiences you endured and dreamed through and worked your way out of, because you now have a roadmap to share with other people. And the funny thing that you’ll notice as you start sharing your personal brand story, is that it’s about you but it’s bigger than you. It contains the pieces that motivate other people to join you on behalf of your shared vision.” 

In this episode:
[02:10] What is thought leadership and why does it matter?
[05:00] Sharing your origin story (or what you’ve grown through)
[10:15] Uncovering your unique, transformative framework
[12:31] A vision directs your thought leadership
[16:10] Nurturing a community instead of an audience

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!
Podcast Episode 6: Reframing Thought Leadership as ‘Lived Leadership’

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Claire Pelletreau is the host of the top-rated Get Paid Podcast where she asks successful business owners the questions we all want to ask, like, “How much money do you make? And how much do you have to pay to make that money?”
When she’s not launching new podcast episodes, Claire simplifies the complex world of Facebook and Instagram advertising to help her clients create a significant impact in their business.
“I had started to make more and more connections with other consultants, experts, and thought leaders, but I couldn't figure out how they were making the kind of money they were making. So I figured the best way to ask them was a private conversation that I then get to air. They get to promote themselves. And I get the answers.
I didn't start the [Get Paid Podcast] to share all of this with listeners, but I just wanted to know myself!” – Claire Pelletreau

We discussed:
[05:42] Why Claire started the Get Paid Podcast
[10:20] Gender differences in how entrepreneurs pay themselves
[16:29] How to know if your podcast has an ROI
[18:30] Using ads to grow your podcast listenership
[24:14] Why should we try paid ads?
[32:15] Pivoting to Get Paid Marketing
[41:03] Deciding if content should be paid, gated, or free   

To read a full transcript of the episode, visit: LUMOS MARKETING 

Resources from this episode:
Listen to the Get Paid Podcast: The Get Paid Podcast is a show that's dedicated to giving you an honest look at the reality of running an online business.
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Claire Pelletreau
Website: clairepells.com
Instagram: @clairepells
Podcast: The Get Paid Podcast

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Lola Bakare is an inclusive marketing strategist and adviser to CMOs. After over a decade of success in the corporate world working with top global brands, Lola started be/co, a consultancy that focuses on helping marketing leaders reach the highest levels of success through training workshops and client engagements.
She is all about unleashing marketing magic - helping leaders maximize their impact, unlock their excellence, and imagine a new world into existence. 
“Inclusive marketing is the idea that a brand should be going to market with a purpose and a mission based on the world that it wants to create.”
“Marketing reflects a world in its most unified form. {We can] bring that into existence by showing people the possibilities of what that world could look like. Nobody has more power to change the way people see the world than marketers.”  -  Lola Bakare

To read a full transcript of the episode, visit this page. 

We discussed:
[03:33] What Lola grew through to become the guide she is today
[08:47] What is inclusive marketing?
[17:28] Dealing with haters and the contractions of birthing a new world
[19:51] Lola’s 3-Step Framework on Inclusive Marketing (and moving past the performative) 
[29:50] Using LinkedIn for inclusive personal branding and marketing 
[36:49] The Professional Women of Color (PWoC) Clubhouse Community
[42:30] Lola’s big, dreamy vision for the world

Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Lola:
Website: www.makeitbe.co
Instagram: @makeitbe.co
LinkedIn: Lola Bakare

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms