THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

Ché Elizaga Castro is the Founder of Come Alive Co. As a Conversion Copywriter and Strategy Consultant for over a decade, she’s nurtured memorable stories for brands across the globe. Today, her purpose is to help women feel known, seen, and worthy of their wildest ideas.
We both believe your brand story is your number one tool to rally people around your big vision. And it’s building a community (over settling into conditioned competition) that helps us create social impact.
“It’s that trading of, ‘I believe in you, you believe in me.’ There’s so much power when we lift each other up. You never know when your opportunity is just waiting for you because you did it for others.”
“As entrepreneurs, we're dreamers. We have to get out there and think up the biggest dreams to change the world for good. I think it's really important to hear each other out, listen, and to call out the goal that we see in one another because there are so many things that get in the way of us bringing a dream to life.”  -  Ché Elizaga Castro

To read a full transcript of the episode, visit: LUMOS MARKETING

We discussed:
[03:00] Ché’s story of coming alive through brand storytelling
[09:30] Why Ché niched into brand strategy
[12:40] Unlearning societal messages about visibility
[18:12] The storytelling birth process
[26:55] Community over competition mentality
[36:05] Che’s big dreamy vision for the world

Resources from this episode:

Connect with Ché : 
Website: Come Alive
LinkedIn:  Ché Elizaga Castro
Instagram: @comealive.co
Twitter: CheElizaga

Demystify LinkedIn and Thought Leadership with Tania
The people who can make your social impact dreams come true are on LinkedIn. They’ve probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche.
To become an approachable expert. To stand out as you stand up for your mission. Learn more at: https://lumosmarketing.co/linkedin-vip-day 

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Jordan Gill is the founder of the Done in a Day Program, which helps burnt-out service providers replace their monthly retainers with VIP Days, a four-figure offering that leads your clients through a three to five-phase transformation in one day. VIP Days have built-in boundaries!

I went through her program last year to launch my Brand Messaging for LinkedIn VIP Day, making me one of the hundreds of students who have gathered in her incredible community to learn how to create and sell our first VIP Day. And life is good. 

“Everything I create is going to ultimately come down to bringing more presence into people's lives.” - Jordan Gill

We discussed:

[03:26] How Jordan became the go-to thought leader on VIP Days
[09:00] Cultivating values, culture, and community as a leader
[14:16] Preventing the hamster wheel of burnout with VIP Days
[20:21] How to own your expertise and confidently offer VIP Days
[25:07] Building referral partner programs that sell your offer for you
[30:49] The most unique VIP Days Jordan has seen after 300+ students
[37:24] Jordan’s vision of a world where we can all be more present

Resources from this podcast episode:

Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Take Jordan’s Quiz and find out which type of virtual VIP Day you should create.

Download the free roadmap to learn the 9 steps to VIP Day domination

 Apply for Done in a Day to join the VIP Day Revolution

Connect with Jordan:

Visit the website and learn all about VIP Days

Follow her on Instagram: @systemssavedme

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Raj is a personal brand photographer who works with entrepreneurs, authors, and speakers that want to live on their own terms. He helps them convey their beautiful, complex, multifaceted stories on camera to connect with their audience and build community.
He believes that being authentic and vulnerable is the only way to build deep, meaningful relationships, stand out from the crowd, and build a powerful personal brand as a thought leader.
“Connection comes when we are vulnerable. Connection comes when we are real, when we show something that's true.” - Raj Bandyopadhyay

We discussed:
[01:50] How personal brand photography can impact your business
[04:44] From data scientist to personal brand photographer - Raj’s story
[09:14] Bringing authenticity, connection, and confidence to a brand photoshoot
[17:50] Misconceptions around confidence and what “professional” looks like
[21:49] Three types of stories to inspire your next personal brand photoshoot
[31:18] Mindset blocks Raj has overcome to accept his purpose and mission
[36:27] Raj’s dream vision for the world

Resources from this episode:

Connect with Raj:
Website: seriesaphotography.com
Email: [email protected]
LinkedIn: Series A Photography

Demystify LinkedIn with Tania
The people who can make your social impact dreams come true are on LinkedIn. They’ve probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche.
To become an approachable expert. To stand out as you stand up for your mission.
Let’s create your personal brand strategy for LinkedIn using our 5-Step Framework. Learn more at: https://lumosmarketing.co/linkedin-vip-day 

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Dr. Devona Stalnaker-Shofner is a professor at Antioch University New England, licensed counselor and keynote speaker who is committed to equity and justice in mental health. 
We’re diving deeper into narrative therapy, and how it can be the key to disengaging from toxic narratives to rewrite our own empowering story as changemakers. 
“I think imposter syndrome is an extension of white supremacy and patriarchy. That's why we have to do the work to dismantle it within ourselves before we can dismantle it within the system.” -  Dr. Devona Stalnaker-Shofner

We discussed:
[07:10] How to nurture future social change agents
[09:12] The five W’s that will help you become changemaker
[11:00] Mental health and activism
[13:54] Being in charge versus leading the charge
[18:45] Using narrative therapy to reframe Imposter Syndrome
[22:22] How white supremacy and patriarchy feed Imposter Syndrome
[24:40] A narrative therapy practice to dismantle Imposter Syndrome
[29:45] Devona’s vision of equity and justice around access to mental health services

Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Dr. Devona: 
Antioch University: Devona Stalnaker-Shofner
Psychology Today: psychologytoday.com
Email: [email protected]

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

As the only Latina in a microbiology department dominated by white men, Jessica De Anda struggled to find empathetic staff that could meet her needs. This experience inspired Jessica to dedicate her career to uplifting students of color in higher education. She shares her lived experience to help students harness their culture and pursue their aspirations.
Jessica is passionate about building a pipeline of underrepresented students, and works as a career advisor and program manager at the Haas School of Business at UC Berkeley.
There's an aspect of belonging that comes from sharing your story. It makes others feel seen, heard, and like they belong in the room (because they do.)

We discussed:
[02:53] Why Jessica’s parents changed her name when she was a baby
[06:44] Sharing your lived experience with courage and vulnerability
[12:40] Finding mentors that can guide you through your journey
[16:39] Making value-aligned decisions as visibility opportunities appear
[19:36] How we can foster belonging and build relationships
[24:16] Becoming a confident public speaker
[27:26] Jessica’s big vision for our world's future

Resources from this episode:

Connect with Jessica De Anda:
LinkedIn: Jessica De Anda

Demystify LinkedIn with Tania
The people who can make your social impact dreams come true are on LinkedIn. They’ve probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission.
Let’s create your personal brand strategy for LinkedIn using our 5-Step Framework. Learn more at: https://lumosmarketing.co/linkedin-vip-day 

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

The first step of thought leadership is getting so clear on your vision for a changed world that you actually embody it. You become a walking manifestation of the change you’re working towards.

That’s why I’m reframing thought leadership as “lived leadership” - because you have to BE about it. 

In this (solo) episode, I’m sharing how to dream up your vision - your north star - to practice embodied visionary leadership, and how it fits into a larger constellation. 

If you’re ready to build a platform and community to break down the way things have always been, it all starts with imagining a new future.  

I share about:

[02:21] Reframing thought leadership as a way of being
[06:56] Your vision statement as a filtration system
[10:50] Going through discomfort to really embody your vision
[13:41] Seven questions to get clear on your vision as a leader
[15:55] How your north star fits into a larger constellation
[20:37] My nine (personal) guiding principles to embody the type of vision I’m working towards

Resources from this episode:
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

When I served as a nonprofit executive director, I read Denise Brousseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community.
In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership Strategist, Author, Executive Coach, and LinkedIn Learning Instructor.

We discussed:
[02:34] Why Denise became a thought leader on thought leadership
[05:40] How to create your own influential platforms to attract the right investors
[08:49] Why thought leadership can be challenging (hint: it’s a marathon, not a sprint)
[10:54] What’s thought leadership vs. personal branding
[13:20] How to not burnout while pursuing your big vision
[22:30] Getting over the  itty bitty shitty committee
[27:31] Can there be more than one thought leader in an organization?
[29:58] Thought leadership ideas for those who don’t love writing
[32:41] Denise’s big vision for the world

After an early career in the technology industry, Denise co-founded the Forum for Women Entrepreneurs, the first trade association for women-led high-growth startups. She was also on the founding team for the first Venture Capital Conference for Women Entrepreneurs.
Those experiences took her from leader to thought leader and set her trajectory for the work she does today, helping others on a similar journey. She is the author of the bestseller “Ready To Be a Thought Leader?” and her thought leadership course on LinkedIn has been viewed by over 250,000 people all around the world.

Resources from this episode:
Discover 10 ways to make a difference as a thought leader at Denise Brousseau’s website: https://thoughtleadershiplab.com/ 
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Denise Brosseau:
LinkedIn: Denise Brosseau
Twitter: @thoughtleadrlab
Website: thoughtleadershiplab.com

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

Andi Long is the founder of Bloom Foundation, a 501(c)(3) nonprofit that helps girls grow through challenges by providing an inclusive community and essential tools to build emotional resilience and bloom with confidence as leaders.
Our stories can become our strength. When shared from the scar instead of the wound, our stories can position us as a seasoned guide ready to help others who now face the same challenges.
“Keep in mind that everyone is on their own journey. You're not alone in this. Becoming whole is absolutely a process for the rest of your life. So give yourself time to bloom in your own unique way. There's no such thing as being a late bloomer, you bloom at your own time and pace.” - Andi

In today’s episode:
[02:20] Cyberbullying and how that inspired Andi to found The Bloom Foundation
[06:30] Using social media to create community and bring people together
[08:30] How to safely and sustainably show up online
[13:16] How brave storytelling can help changemakers create a deeper impact in their community
[17:47] Tools to help heal your hurt inner child so you can show up and shine
[22:18] An exercise: 10 reasons to love yourself today
[25:34] The process of turning an idea into a nonprofit organization

Resources from this episode:
To learn more about Bloom Foundation, go to www.hellobloom.org
Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Andi Long:
LinkedIn: Andi Long
Instagram: @bloomfoundation
Website: hellobloom.org

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

In this episode of The Campfire Circle, Tania talks to Rev. Adelia Sandoval, Spiritual Leader and Cultural Director for the Juaneño Band of Mission Indians.  She is a Ceremonial Leader, Song Keeper, Wisdom Holder, Tribal Teacher, and Healer. 

As she learned the stories and ways from her teachers, she also learned she didn’t have to “save the tribe” … she just had to become more of herself. 

Sharing our stories creates a ripple effect, and even if one person hears our story and does something different because of it, well, then we just changed the trajectory of the world. In a good way.

In today’s episode:

[02:20] Becoming a Spiritual Leader (or Overseer) for the Juaneño Band of Mission Indians

[10:33] What Rev. Adelia does as a Spiritual Leader/Overseer

[12:28] Dealing with “Imposter Syndrome” as a leader

[18:00] Our relationship with the Earth

[23:50] Why land acknowledgements are so important

[27:06] Looking back at what the village system was like, especially in Orange County, CA

[32:10] How Native Americans used to manifest energy 

[34:49] What Rev. Adelia hopes future generations say about us

Demystify Linkedin with Tania

The people who can make your social impact dreams come true are on LinkedIn. They’ve probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert.

To stand out as you stand up for your mission.

Let’s create your personal brand strategy for LinkedIn using our 5-Step Framework. Learn more at: lumosmarketing.co/linkedin-vip-day

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms

In this episode of The Campfire Circle, Tania talks to Sarabeth Berk, Creative Disruptor, Expert on Hybrid Professional Identity, Leader of Growth at Day One, Author of ‘More Than My Title,’ and TEDx Speaker.

As social impact leaders, we wear a WHOLE LOT of hats (which makes it hard to explain what we truly do!) In this episode, Sarabeth covers how you can discover your unique value and communicate your true professional identity as a hybrid professional. 

“A hybrid professional defies traditional job titles because they work at the intersections of disparate identities. Hybrids integrate their work identities together to create an entirely new identity. This becomes their truest professional identity.” 

Sarabeth’s goal is to help people discover, articulate, and brand their hybridity. Being more than your job title helps maximize engagement, belonging, and of course - supercharging your personal brand! 

In today’s episode:

[01:44] What is a hybrid professional? 
[06:18] Multiple professional identities and how to find the ones you truly are
[09:30] How to fully describe who you are and what you do 
[11:40] The 4 questions to help you discover your professional identities
[14:55] Sarabeth’s framework to create your hybrid professional introduction or elevator pitch 
[16:26] Do you need a degree to validate your expertise?
[21:25] Does the career ladder still exist?  What does that look like now?
[25:18] Robert Kegan's five orders of consciousness
[27:30] How would the world change if everybody would lean into their hybrid identity?

Resources from this episode

To get the book More Than My Title or download Sarabeth’s free resources, visit her shop at morethanmytitle.com/shop

Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Sarahbeth Berk

Linkedin: Sarabeth Berk
Instagram: @morethanmytitle
Website: sarabethberk.com

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms