The Candy Valentino Show

I’m joined by digital fitness and media pioneer Cathy Savage to discuss all things branding and building generational wealth. We talk about how she created a supportive community for women in the fitness industry and really revolutionized the competition space. Cathy shares the foundational steps that every entrepreneur should take in order to build their personal and business brands, as well as how she expanded her own empire and reach. She also highlights specific tools that you can use to set your business apart from your competitors and thrive in your zone of genius. 

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CONNECT WITH CATHY 

Follow Cathy on Instagram: @cathysavageofficial 

Learn more on Cathy’s website: savagecoachingagency.com 

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Follow me: @candyvalentino

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I’m joined by Jessica Zweig, the founder of The SimplyBe. Agency, author, and podcast host. We talk about the importance of building a business on the foundation of your core values, outside-the-box business metrics, and her strategy for creating authentic personal branding. Jessica illustrates what her life was like when she was stuck in a cycle of victim mentality and the tools that helped her grow out of that mindset. We also touch on why every entrepreneur should be doing personal development work and lead from a place of radical responsibility. 

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CONNECT WITH JESSICA

Follow Jessica: @jessicazweig 

Follow The SimplyBe. Agency: @simplybeagency 

Get your copy of Jessica’s book: Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself 

Listen to The SimplyBe. Podcast 

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There are a ton of ways that you can generate money and create wealth, but real estate is by far my favorite. In today’s episode, I break down exactly how I research the market, find deals, and analyze the numbers. I explain how to figure out what to pay for a property and then what the process looks like for securing financing and funding. I detail how to calculate rental and renovation costs, and how I build a team of trusted contractors. I also dig into how to price and sell a house, and touch on how to keep more of the money that you make. 

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Follow me: @candyvalentino

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I’m joined by Lia Key, founder of Valencia Key Jewelry, to discuss overcoming generational poverty, creating opportunities, and focusing on millimeter choices. As a child, Lia’s mother always told her to never leave the house without earrings on because they represent the sparkling light inside of her. In our conversation, she describes how she embodied that wisdom and turned it into her hand-sketched jewelry line. We also talk about finding lessons in rejection and how Lia stays rooted in her faith as she confronts challenges in life and business. Plus, she takes us behind-the-scenes at QVC and walks us through how she launched her own collection with the network. 

IN THIS EPISODE, WE TALK ABOUT:

RESOURCES

CONNECT WITH LIA

Follow Lia: @liavalenciakey 

Follow Valencia Key Jewelry: @valenciakeydesign 

Shop Valencia Key Jewelry: valenciakey.com 

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Follow me: @candyvalentino

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Investing in real estate is one of the main ways that Americans become wealthy, but there are three main questions that you should ask yourself before you sign on the dotted line. I break down what those three things are, the pros and cons of both short-term and long-term rentals, and some guidelines that can help you determine if an investment is likely to be profitable. I get into my own experience with renting out properties on Airbnb and explain why I don’t consider them to be a source of passive income. Plus, I share two simple rules that are designed to help investors avoid the mistake of underestimating expenses and overestimating profits. 

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Follow me: @candyvalentino

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Today I have Patrick Leonard on the show. Patrick is a business entrepreneur in the software and IT space who has successfully grown, scaled and exited two companies that he built, including My IT and Cornerstone, which were full-service IT solutions providers. It was a 20-year period from beginning these companies, building and scaling them, to eventually exiting them — so always remember we are playing the long game! 

Patrick later founded a SaaS company called BackUp Radar in 2015 and sold it in 2021, just 7 years after founding it. He is now working on 3 new SaaS apps. Patrick and I dive into the nitty gritty tactics and strategic steps you can take to build a business that will be appealing to investors or buyers. 

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CONNECT WITH PATRICK

Connect with Patrick on Linked In

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Follow me: @candyvalentino

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My first ever book is out! Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom is here and I am so honored and grateful for the response that we've had already. In today’s episode, I discuss the nuggets and the goodness of making this dream a reality. There are a couple of key takeaways and lessons that I've learned in this whole process that I want to make sure to share with you. 

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Oftentimes we think that in order to have a trust, you have to be rich and wealthy. Well, good news: trusts can be for everyone, and they give you much more control where a will does not. In today’s episode, I am going to share eight benefits of trusts and the types of trusts that you can set up so you can decide which one might work for you. 

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Follow me: @candyvalentino

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When it comes to creating wealth and reaching your financial goals, it’s all about building your habits on the ground level. I’m breaking down my top five strategies for achieving the wealth that you deserve, including exactly how much of your income you should be investing and illustrating the difference between good and bad debt. 

I explain what a ‘broke mindset' looks like, why it’s so important to surround yourself with positive people, and how being with the wrong partner can be the biggest financial hit you’ll ever take (and I’m not just talking about divorce). More than 64% of Americans say that money is a significant source of stress, so listen in to learn how you can keep yourself out of that statistic. 

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• Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!

CONNECT WITH CANDY

Follow me: @candyvalentino

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Brian Scudamore is the founder of 1-800-GOT-JUNK and O2E Brands. Brian shares the story behind how he went from hauling junk in his $700 truck to owning and operating a $600 million company. He opens up about his non-traditional path to business, why he believes in learning-as-you-go, and the real story behind why he fired his entire team and restarted from scratch. 

Brian shares his simple ‘beer-and-barbecue’ litmus test for hiring, and how that differs when it comes to taking on a new franchise partner. He breaks down what he looks for when he wants to invest in a new vertical and why he values the Net Promoter Score (a market research metric) above all else. We also talk about his unique perspective on what it means to be wealthy and his go-to strategy for avoiding burnout as a serial entrepreneur. 

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