The Candy Valentino Show

By Candy Valentino | Cumulus Podcast NetworkBusiness Entrepreneurship Investing

The Candy Valentino Show episodes

August 01, 2022Critical Legal Steps To Take For Your Business With Business Litigation Attorney, Cody Jess
Cody Jess is one of the top-rated Business Litigation attorneys in Phoenix, AZ. His practice focuses on complex commercial litigation, commercial bankruptcy, creditors’ rights, and business law. I’m excited to share our conversation because regardless of if you’re an LLC, S corp, or C corp, you will want to hear from the guy that finds these discrepancies in business documents and get some insight into the common mistakes that he sees people making.

Cody and I talk about how to get really clear in your contracts and keep them updated, key differences between independent contractors and employees, and why you want to increase your personal liability umbrella as your assets grow. Cody breaks down what to look out for when you’re thinking about taking on a board position and critical legal areas where you don’t want to cut corners. Plus, I share my top tip for moving past the fear and dread that a lot of us feel about reviewing and organizing legal documents.

IN THIS EPISODE, WE TALK ABOUT:
The biggest mistakes that entrepreneurs tend to make their first few years in business (and how to avoid them)
The types of contracts that entrepreneurs should get comfortable putting into place
Why it’s crucial to have your corporate books in order, regardless of the size of your company
The attorney fees clause that you want to have in all your contracts
The first thing that Cody asks when he’s been invited to sit on a board
RESOURCES
Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!
CONNECT WITH CODY
Connect on LinkedIn: Cody Jess

CONNECT WITH CANDY
Follow me: @candyvalentino
Join Founders Organization

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40 min
July 25, 20224 Ways To Start Your Business With The End In Mind
Something that I see so many entrepreneurs missing the mark on is how they view the trajectory of their business, more specifically, how to reverse engineer their goals to set out on that trajectory. If there comes a time when you want to grow your revenue and scale your business, you have to start with the end in mind, planning your exit from day one. By reverse engineering your goals, you avoid the hamster wheel effect and can position yourself for a lucrative exit.
In today’s episode, I break down the main exit strategies, the pros and cons of each method, and how they affect your current business decisions. I also touch on the four things that potential buyers look for and what I personally dig into when I’m thinking about investing in a business.

IN THIS EPISODE, WE TALK ABOUT:
What happens when you don’t intelligently plan your exit
The difference between mergers, acquisitions, selling to someone you know, and IPOs
Tips for getting the full return on your EBITA
How to create realistic and competitive profit margin goals
Why it’s critical that your financial documents are pristine and transparent
RESOURCES
Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!
Join me in my new 12-week course “Multi-Million Dollar Business” at candyvalentino.com

CONNECT WITH CANDY
Follow me: @candyvalentino
Join Founders Organization

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20 min
July 18, 2022How To Fight Your Insecurities As A CEO With Todd Davis, Co-Founder of LifeLock
I’m joined by Todd Davis, co-founder of LifeLock, to talk about the ups and downs of his identity theft protection startup, which was acquired by Symantec for $2.3 billion just 12 years after he launched the company. He shares the stories behind LifeLock’s iconic marketing strategies, like the $1 million guarantee and publishing his Social Security Number all over billboards and commercials. We discuss how he confronted his insecurities and self-doubt as a CEO, and what his hiring approach was for building a world-class team. He also dives into how he decided to take on venture capital and what his advice is for anyone who hears ‘no’ during an investment pitch.

IN THIS EPISODE, WE TALK ABOUT:
How to differentiate yourself through innovation
Building your presence via bold and unconventional branding techniques
The top leadership tips he learned from his time working with Michael Dell, CEO of Dell Technologies
How Todd quickly recovered from losing $1 billion of market capital in one day
How Todd is applying what he learned during his career at LifeLock to his new ventures in the CBD industry
RESOURCES
Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!
CONNECT WITH TODD
Connect on LinkedIn: Todd Davis
Learn more about LifeLock: lifelock.com

CONNECT WITH CANDY
Follow me: @candyvalentino
Join Founders Organization

Learn more about your ad choices. Visit podcastchoices.com/adchoices
1 hr 16 min
July 11, 2022The Power Of Collaboration & "Old School" Marketing Techniques With Alison Lumbatis, CEO Of Outfit Formulas®
I’m joined by Alison Lumbatis, the CEO of Outfit Formulas®, speaker, and best-selling author. Outfit Formulas® is an online styling program that has taught over 100,000 members how to curate a functional, fashionable wardrobe they feel confident wearing. We discuss the tipping point that inspired her to take the leap, leave her steady corporate job, and embark on her entrepreneurial journey. She shares her number one piece of advice to anyone starting out, what her biggest mistake was as a rookie entrepreneur, and how community and mentorship have impacted her growth as a business owner. We also discuss the power of strategic collaborations and using ‘old school’ marketing techniques like SEO and email lists.

IN THIS EPISODE, WE TALK ABOUT:
What prompted Alison to start blogging, even though it wasn’t generating any income at the time
Why getting your customer’s feedback and buy-in is crucial for growth
Key techniques that Alison has used to grow her email list
Recognizing that you bring something valuable into masterminds and networking events, regardless of your current revenue or business experience
Getting clear on what has really worked well in your business, but you’ve stopped doing
RESOURCES
Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!
CONNECT WITH ALISON
Follow Alison: @alisonlumbatis
Follow Outfit Formulas®: @outfitformulasofficial
Shop Outfit Formulas®: outfitformulas.com
Learn more about Alison: alisonlumbatis.com

CONNECT WITH CANDY
Follow me: @candyvalentino
Join Founders Organization

Learn more about your ad choices. Visit podcastchoices.com/adchoices
30 min
July 04, 2022How To Build And Exit A Billion Dollar Brand With Amy Lacey, Founder Of Cali’flour Foods
I’m joined by Amy Lacey, founder of Cali’flour Foods and national best-selling author of Cali’flour Kitchen and The Clean Switch. After being diagnosed with lupus in 2010, she needed to make major changes in her diet and give up one of her favorite traditions: pizza with her family on Friday nights. She decided to get creative in the kitchen and ended up developing the OG cauliflower pizza crust that actually satisfied her cravings, but helped her stay on track with her health goals.

Amy talks candidly about mistakes that she’s made along the way, including not having solid legal contracts in place and not trusting her intuition. She gives her top tips when it comes to finding the right business partner and investors. We discuss her non-traditional exit, valuing the success of the company over your own ego, and what her role at Cali’flour Foods is nowadays. Amy shares so much wisdom about branding, scaling, and the power of showing up, so tune in to hear her story and learn more!

IN THIS EPISODE, WE TALK ABOUT:
How making your customer the hero will transform your profitability and growth
Amy’s process of getting Cali’flour Foods in supermarkets
How Amy’s ‘handshake mentality’ backfired
The story behind how Cali’flour Foods went from -$269,000 in profit to $5.6 million (and then $20 million the year after that!)
Accepting that you have limited skills and partnering with people who complement your abilities
The bittersweet nature of operational efficiency and realizing that your brand can run without you
RESOURCES
Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!
CONNECT WITH AMY
Follow Amy: @heyamylacey
Shop Cali’flour Foods: califlourfoods.com
Follow Cali’flour Foods: @califlourfoods
CONNECT WITH CANDY
Follow me: @candyvalentino
Join Founders Organization

Learn more about your ad choices. Visit podcastchoices.com/adchoices
53 min
June 30, 2022The Difference Between Growth & Scale
A common misunderstanding with business owners is that they don’t truly understand the difference between a business that is growing and a business that is scaling. They see signs of growth and get super excited that they’re business is gaining traction, but with that, they’re expenses are also increasing at the same rate as the growth. So in turn, they’re not actually scaling. And that’s because they’re not actively and constantly measuring the KPIs that determine how to scale a business. Today, I’m diving into what these KPIs are, plus some additional ways to stop creating a job for yourself, and instead create a well-oiled machine that can generate revenue on its own.

IN THIS EPISODE, WE TALK ABOUT:
A concrete example showing the difference between growth and scale
The most important KPIs you need to measure to start scaling
The most common, and detrimental, “diseases” that I see many business owners adopt
When and how to scale
RESOURCES
Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!
CONNECT WITH CANDY
Instagram: @candyvalentino
Listen to Generation Wealth
Learn more about Founders Organization
Work with Candy

Learn more about your ad choices. Visit podcastchoices.com/adchoices
19 min
June 27, 2022Founder Of Mountainside Fitness, Tom Hatten On Customer Acquisition & Retention, Standing Out In A Saturated Industry And Embracing The Unknown
I’m joined by Tom Hatten, founder of Mountainside Fitness, the number one health club in Arizona and number 14 in the entire country. The gym membership is the OG recurring payment program, so I ask Tom to share his wisdom on customer acquisition and retention. As a lifelong athlete, Tom unpacks how his competitive mentality has both helped and hindered Mountainside’s growth, and how he’s learned to move out of the way and trust his team.

When Governor Ducey forced gyms to shut down during the pandmeic, Tom sued him and the state of Arizona, and made national news for fighting back. He refused to step aside and just accept that gyms were ‘super-spreaders’ during the pandemic, despite adhering to the CDC guidelines and doing everything he could to be part of the solution. His resilience and dedication to his community gained him thousands of customers, including me! We round out this session with questions from the audience about team building, consistent branding, and scalability.

IN THIS EPISODE, WE TALK ABOUT:
Tom’s strategies for standing out and setting trends in the fitness industry
How customer acquisition has changed since Mountainside opened its first location in the 90s
The importance of staying authentic to yourself and proudly showing your customers what you stand for
Getting comfortable in the unknown
Efficiently working with the customers that you already have
Why you need to get really clear about your KPIs and create a plan for scaling
RESOURCES
Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!
CONNECT WITH TOM
Connect on LinkedIn: linkedin.com/tom-hatten
Learn more about Mountainside Fitness: mountainsidefitness.com

CONNECT WITH CANDY
Follow me: @candyvalentino
Join Founders Organization

Learn more about your ad choices. Visit podcastchoices.com/adchoices
52 min
June 20, 2022Boost Your Revenue With These 4 Strategies
I get asked all too often how I have built and exited several multi-million dollar businesses, and I can tell that whoever is asking, is looking for some hidden, mind-blowing secret that I heard in a super exclusive meeting. Well, good news! It’s really not that complicated. There are truly just four ways you can increase your business revenue and in today’s episode, I’m sharing what those four ways are, plus some of the strategies you can implement to really move the needle on your monthly revenue.

IN THIS EPISODE, WE TALK ABOUT:
How to increase your number of customers
5 ways to increase your average transaction amount on a single purchase
How to keep customers coming back
A cautionary tale on raising your prices
RESOURCES
Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!
CONNECT WITH CANDY
Instagram: @candyvalentino
Listen to Generation Wealth
Learn more about Founders Organization
Work with Candy

Learn more about your ad choices. Visit podcastchoices.com/adchoices
21 min
June 20, 2022Disrupting Industries And Planning for Your BIG Exit With Rick Steele, Founder & CMO Of Select Blinds
I’m highlighting another fascinating Q&A session from our first Wealth & Business Summit, and this time I’m joined by Rick Steele, the founder and CMO of Select Blinds. I ask Rick to break down his process for totally disrupting the window coverings industry and becoming an e-commerce titan. Rick and I talk about his unconventional, but highly effective, scaling method and how to set your business up for a big exit strategy.
He shares his advice for how to create your own motivation, what he considers when bringing on a partner or co-founder, and how he would build himself back up if he lost it all tomorrow. Rick also takes questions from the crowd and covers topics like building a business on a credit card, responding to negative feedback, and mastering backend data analytics on a budget.

IN THIS EPISODE, WE TALK ABOUT:
How firing himself from his own business led to massive, company-wide growth
Learning to embrace the process instead of rushing to the finish line
The importance of having both negative and positive online reviews
Surrounding yourself with people of the opposite skillset
How Rick balances business, Ironman training, and spending quality time with family
Rick’s experience and perspective on sharing equity with partners and co-founders
RESOURCES
Buy your ticket for the next Wealth & Business Summit on November 9-11 in Scottsdale, AZ. Early bird pricing is available now!
CONNECT WITH RICK
Follow Rick: @ricksteeleofficial
Shop Select Blinds: selectblinds.com

CONNECT WITH CANDY
Follow me: @candyvalentino
Join Founders Organization

Learn more about your ad choices. Visit podcastchoices.com/adchoices
51 min
April 13, 2020 Mechanics Of Big Dreams And Lofty Goals
Why aiming high and falling short is always better than the alternative
How to reverse engineer your goals.
How the lack of specificity is preventing you from getting what you want.
My spin on one of Beyonce’s songs… oh boy lol.
The dress rehearsal and its importance to your dreams.
BONUS: Listen to the end for 2 kryptonites that are killing your dreams
Text your questions to 480-781-0363
Connect with me on Instagram: @candyvalentino
Learn more: candyvalentino.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices
17 min

About The Candy Valentino Show

From the publisher's feed

Candy Valentino has been scaling businesses before she could legally drink! Join her every Monday as she talks about wealth habits, business models, profit plans, real estate investing, and much more. Listen and learn as Candy talks to some of the most successful minds in the world like Tony Robbins, Daymond John, Ed Mylett and Amy Lacey. Hear lessons directly from Candy leveraging her 25 years of knowledge and experience. Why focus on becoming rich when the true goal is to become wealthy? And not just with your finances! It doesn't matter if you belong to Generation X, Y or Z. The Candy Valentino Show is for you! Let's start investing.

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