The Capable Collective

The Capable Collective

By Ellie McBrideBusinessEntrepreneurship
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The Capable Collective episodes

  • S5E6: Maximizing Your Impact: Why Your Business Thrives When You Focus on Your Zone of Genius

    Let's discuss the importance of small businesses focusing on what they are good at and not getting caught up in administrative tasks and marketing. I explain how automating certain processes, such as client care emails and appointment scheduling, can free up time for entrepreneurs to work in their zone of genius. By delegating or automating other aspects of their business, entrepreneurs can focus on what makes them unique and valuable to their customers.

    6 min
  • S5E5: Think you're too disorganized for The Simplicity Solution?

    Let's address the common misconception that small business owners are too disorganized to simplify and automate their businesses. I share my personal experience and offer solutions to tackle messy file systems, overflowing inboxes, client onboarding/offboarding, creating templates, and making marketing more consistent.


    I also highlight the importance of embracing the chaos and being proud of the growth you've achieved. No matter how messy your business may seem, I'm here to help you simplify and streamline.

    8 min
  • S5E4: From Chaos to Cash: Boosting Your Bottom Line with Systems

    So will sorting your systems make you more money? 

    Imagine once you've simplified client care, marketing processes, scheduling, file management, project management and more. 

    How much more time you have to make money? How much better boundaried you are with your clients? How much more consistently you're showing up? So they're referring to you because working with this person was super smooth sailing. 

    👉 Take my free quiz to figure out where to start in creating a simple business: https://quiz.tryinteract.com/#/62f390a9bb3d6200188d871e

    5 min
  • S5E3: Why Now is the Time to Make Your Business Simple

    What would you do with an extra five hours a week?  What would you do with all that extra time? With that extra energy? With that extra space, that flexibility?

    What would you do if when you stepped away from your computer and you got a potential new client or a lead, or you got a new sale, or a new email subscriber or new community member?

    And you knew that person would be taken care of just as well as if you were sitting at your computer. You knew that they would receive the right welcome, the right hand holding, the right  reminders for onboarding processes or the reminders to leave that review on the product they've just purchased and it would feel warm and on brand and as if you were there for the business.


    👉 Take my free quiz to figure out where to start in creating a simple business: https://quiz.tryinteract.com/#/62f390a9bb3d6200188d871e

    5 min
  • S5E2: Creative Freedom: How Systems Create Space & Flexibility

    It's a really common thing I hear from small business owners where they think, “Okay, if I put up systems, put in systems, I won't be able to create the way that I want to.” 

    People will often conflate being creative with being disorganized.

    The clients that I've had over the years, they’ve found that the opposite is true.

    👉 Take my free quiz to figure out where to start in creating a simple business: https://quiz.tryinteract.com/#/62f390a9bb3d6200188d871e

    4 min
  • S5E1: CEO Who? Imposter Syndrome & Behind-the-Scenes Chaos

    Is imposter syndrome creeping up because you feel like you don’t have your shit together behind the scenes?

    This is a sentiment that comes up a lot. 

    I guess it's that people often feel like they're not really a business owner because their back end, their operations, the way that they do business feels messy or feels maybe not professional enough or not together enough, right? 

    That's really, really, really normal. 

    👉 Take my free quiz to figure out where to start in creating a simple business: https://quiz.tryinteract.com/#/62f390a9bb3d6200188d871e

    6 min
  • S4E10: From Inbox to Website & Back: How Email Marketing Drives Results with Minal Patel

    Join host Ellie McBride in a lively YouTube live interview as she sits down with Minal Patel, the founder of Marketing by Minal, to delve into the exciting world of email marketing.

    Minal will share her expertise on successfully driving traffic to your email list and, more importantly, guiding that traffic back to your website to convert into sales.
    With her firm belief that marketing is akin to cooking, Minal brings a fresh perspective to the table. Drawing from her 20+ years of marketing experience, she understands the recipe for success lies in having the right ingredients, tools, and practice. Minal's practical and actionable tips have empowered countless small business owners to find their inner marketer and avoid the dreaded cycle of marketing mishaps.
    If you're looking to take your email marketing game to the next level, this interview is a must-watch. Minal will reveal strategies, tactics, and insights that will help you not only grow your email list but also maximize its potential by driving valuable traffic back to your website.

    1 hr
  • S4E9: Website Words: Crafting Compelling Copy with Emma Greer

    Ellie sits down with Emma Greer, a talented copywriter and content writer hailing from Northern Ireland and now based in Glasgow, Scotland. Emma shared her expertise in creating captivating website copy that leaves a lasting impression.

    As a skilled copywriter, Emma understands the power of words in conveying the personality, values, and unique offerings of service providers. Through her website copywriting, blog writing, and article writing services, she helps businesses make a splash with every word they use to promote their brand. By attracting their dream clients through compelling and engaging content, Emma's clients are able to showcase their true essence and stand out in the competitive online landscape.

    During this discussion, Ellie and Emma dive into the secrets of crafting persuasive and impactful copy for websites and explore strategies to infuse personality into your words while maintaining a strong focus on the needs and desires of the target audience.

    59 min
  • S4E8: Website + Podcasting: The Perfect Pair for Online Success with Amanda Sloan

    We're diving into the world of podcasting and how it can supercharge your website.

    My guest, Amanda Sloan, is an award-winning content creator, podcast enthusiast, and multi-passionate entrepreneur from Thankful Cow Solutions.

    Amanda is not just a talented writer and podcast host but also the Founder and Co-Creator of Geek Herring Productions. She's all about making podcasting accessible to everyone through her courses and services.

    Hosted by Ellie McBride, a website expert and amateur podcaster from Calibrated Concepts.

    You don't want to miss Amanda Sloan's insights and Ellie McBride's expertise. Whether you're a seasoned podcaster or new to the game, this interview will empower you to harness the podcasting wave and take your website to new heights.

    54 min

About The Capable Collective

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Is your website acting like your best employee or is it just another thing adding to your mental load?