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In this episode I talk to Nicola Rae-Wickham about finding and using your voice in business. We discuss leading with your values while allowing them to evolve as you do, and the ways that you can work on using your voice.
In this episode I talk to Melanie Knights, a self-published author, anti bro-marketing mentor and host of the podcast Entrepreneurial Outlaws. We talk about creating content that reflects your personality and values, instead of trying to fit in with what the algorithms demand of you.
Melanie describes her work as being the entrepreneurial intersection of strategy, spirituality and self-inquiry - she advocates for building a business that serves your lifestyle on your terms, inspiring you to rewrite the usual marketing rules rather than trying to fit yourself into a box. Ever inspired by her deep love for the storytelling found in Country, Americana and Folk music, Melanie continues to pave new and exciting paths for her business whilst challenging the status quo of modern entrepreneurship.
You can find out more about Melanie on her website www.melanieknights.com and follow her on Instagram @entrepreneurial_outlaws
This podcast is presented by Ellie McBride from Calibrated Concepts. It was produced by Emily Crosby Media.
In this episode I talk to Kerstin Martin, a Squarespace expert and educator about making the most of your website.
Kerstin believes in a heart-centered approach to business: providing great service and delivering high quality content and training. She has designed and launched over 80 websites and is the creator of the Eule Planner, an analog planner specifically designed for digital entrepreneurs.
You can find out more about Kerstin on her website www.kerstinmartin.com and follow her on Instagram @kerstinmartin
This podcast is presented by Ellie McBride from Calibrated Concepts. It was produced by Emily Crosby Media.
In this episode I talk to Niamh Crawford-Walker, a content strategist and coach all about getting started with Instagram Reels.
Niamh has successfully coached radio presenters, authors, freelancers, female founders, those working to take their side-hustle to their full-time gig and those transition from employee to business owner.
You can find out more about Niamh on her website www.hashtaggoals.org and follow her on Instagram @niamhserena
This podcast is presented by Ellie McBride from Calibrated Concepts. It was produced by Emily Crosby Media.
I would love to chat with you about how to get content together for your website, especially when you're first getting ready to launch or maybe doing a big overhaul.
I want to talk to you about everything you need to pull together...get organized before you start. So, why is it important to get organized before you kick off a website project?
To start with the obvious, it saves time. If you have everything together from the start of the project, you don't waste times hunting down the right thing. Or getting off-brand or getting distracted, but more importantly, if you've taken some time to pull together all the elements I'm going to share with you today... it's going to be so much easier to create a cohesive, gorgeous design.
Sophy Dale is absolutely brilliant nd she's got such a warm personality! We talked all about how to create content that has empathy and connects. And Sophie is just brilliant at this.
So a little more about her Sophy Dale is a copywriter business coach and messaging strategy. Who works primarily with online business owners, helping them find the right words to the right people.
Sophy believes that empathy can be a business owner's unfair advantage, enabling them to get right inside their ideal client's heads and create an emotional connection. So that potential clients feel seen, heard, and understood stories and words are at the heart of all of her.
A lifelong bookworm. Her background is in publishing and the arts world where she worked with writers, including Margaret Atwood, Ian Rankin, and Lionel Shriver, Sophy's experience as an editor, it gives her an edge and drawing out her clients' stories, seeing connections and narrative arcs and helping them find the best ways to express who they are and what they do in a way that will connect with their ideal clients.
Kiara Davis is a content strategist and a digital agency owner who's passionate about helping DIY entrepreneurs and purpose driven business owners show up confidently online in order to skyrocket their businesses to the next. Behind the brand, she's a multi-hyphenate with an array of passions and interests.
In this episode, we talked about how to strategize your content more and get really clear about what you're creating.
Eve Earley has nearly 50 years of work experience across industries as varied as legal accounting manufacturing and the counseling professions. Her earliest experience delivering change management programs was that Motorola. Grounded in the techniques, which went on to become six Sigma which was in development there. Since moving to Ireland in 2008, she has worked with startups, founded a social enterprise and catalyze connections among Changemakers and reformers and social enterprises, SMEs, and micro businesses.
Her career spans two global recessions. During the first, she was employed to outplace senior and C suite corporate employees made redundant in the early eighties. In 2009, she founded empowering change and applied those skills and supporting startups among the many reluctant entrepreneurs coping with the aftermath of the 2008 crisis.
Shari Medini and Karissa Tunis are the coauthors of Parenting While Working from Home. A monthly guide to help parents balance their careers, connect with their kids and establish their inner strength. They are also the co-owners of the popular parenting, adorethemparenting.com, with six kids between them and over a decade of work from home experience. They love sharing strategies that help fellow parents minimize the overwhelm while trying to juggle it all.
In this episode I chatted with Miriam Tocino, all about cycle tracking and working with our natural menstrual cycle. She lays out exactly what it looks like for her to work throughout the 4 phases of her cycle and how she's used this method to help her thrive in her work as an author!
Miriam is former architect, turned software developer and programming teacher. As a result of her recent motherhood, she's passionate about making computers more accessible, friendly, and easy to understand for young children and encourages them to become curious about what technology is and how it works.
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