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The Case for CEO: Fire Mountain, Skyliners & a Villains Brunch (Ep. 14)
What would happen if Len Testa and Chris Cox were suddenly handed the keys to The Walt Disney Company? In this spirited session of The Case For, Jim Hill presides as the guys pitch their boldest, nerdiest, and occasionally unhinged ideas for the future of Walt Disney World. From resurrecting Magical Express to replacing Jungle Cruise with a Moana and Lilo & Stitch volcano coaster, nothing is off the table.
HIGHLIGHTS
• Should Disney bring back Magical Express and resort package delivery, possibly with paid expedited options to drive incremental revenue?
• Len proposes accepting international Annual Passes at domestic parks in 2026 to offset projected declines in overseas travel.
• A controversial pitch to replace Magic Kingdom’s Jungle Cruise with a family-friendly Fire Mountain coaster themed to Moana and Lilo & Stitch.
• Extending the Skyliner to connect Animal Kingdom, Coronado Springs, All-Stars, and Blizzard Beach to increase resort occupancy and reduce bus demand.
• A Villains-themed breakfast at Be Our Guest as a test kitchen for the upcoming Villains Land.
• Chris suggests an AI-powered Memory Maker upgrade that auto-edits photos and creates shareable reels for guests.
• The long-lost Adventures Club, the future of the monorail system, airline luggage check-in at resorts, and even a “Need a Pee” line re-entry pass all make the docket.
HOSTS
• Jim Hill - IG: @JimHillMedia | X: @JimHillMedia | Website: JimHillMedia.com
• Len Testa - IG: @len.testa | Bluesky: @lentesta.bsky.social | Website: TouringPlans.com
• Chris Cox - IG: @magiccox | X: @bigcox | Website: magiccox.com
FOLLOW
• Facebook: JimHillMediaNews
• Instagram: JimHillMedia
• TikTok: JimHillMedia
SUPPORT
Support the show and access bonus episodes and additional content at Patreon.com/JimHillMedia.
PRODUCTION CREDITS
Edited by Dave Grey
Produced by Eric Hersey - Strong Minded Agency
If you would like to sponsor a show on the Jim Hill Media Podcast Network, reach out today.
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Jim Hill Media
4.6
3535 ratings
What would happen if Len Testa and Chris Cox were suddenly handed the keys to The Walt Disney Company? In this spirited session of The Case For, Jim Hill presides as the guys pitch their boldest, nerdiest, and occasionally unhinged ideas for the future of Walt Disney World. From resurrecting Magical Express to replacing Jungle Cruise with a Moana and Lilo & Stitch volcano coaster, nothing is off the table.
HIGHLIGHTS
• Should Disney bring back Magical Express and resort package delivery, possibly with paid expedited options to drive incremental revenue?
• Len proposes accepting international Annual Passes at domestic parks in 2026 to offset projected declines in overseas travel.
• A controversial pitch to replace Magic Kingdom’s Jungle Cruise with a family-friendly Fire Mountain coaster themed to Moana and Lilo & Stitch.
• Extending the Skyliner to connect Animal Kingdom, Coronado Springs, All-Stars, and Blizzard Beach to increase resort occupancy and reduce bus demand.
• A Villains-themed breakfast at Be Our Guest as a test kitchen for the upcoming Villains Land.
• Chris suggests an AI-powered Memory Maker upgrade that auto-edits photos and creates shareable reels for guests.
• The long-lost Adventures Club, the future of the monorail system, airline luggage check-in at resorts, and even a “Need a Pee” line re-entry pass all make the docket.
HOSTS
• Jim Hill - IG: @JimHillMedia | X: @JimHillMedia | Website: JimHillMedia.com
• Len Testa - IG: @len.testa | Bluesky: @lentesta.bsky.social | Website: TouringPlans.com
• Chris Cox - IG: @magiccox | X: @bigcox | Website: magiccox.com
FOLLOW
• Facebook: JimHillMediaNews
• Instagram: JimHillMedia
• TikTok: JimHillMedia
SUPPORT
Support the show and access bonus episodes and additional content at Patreon.com/JimHillMedia.
PRODUCTION CREDITS
Edited by Dave Grey
Produced by Eric Hersey - Strong Minded Agency
If you would like to sponsor a show on the Jim Hill Media Podcast Network, reach out today.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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