The Casted Podcast

After launching a brand podcast right before the pandemic, Vincent Pietrafesa has lots of lessons and advice to give to anyone thinking of starting a podcast. Most importantly? Just press record.

Vincent Pietrafesa, VP of B2B Products and Partnerships at Stirista and co-host of The Marketing Stir podcast, has combined the power of thought leadership and the machine of campaign marketing to create a podcast that is pushing Stirista forward. Listen in to hear how his team is creating connection and generating demand with their podcast.

Key Takeaways:

🦠 04:46-07:37 Lessons from COVID: What Stirista has learned from growing a podcast through the pandemic

🎧 07:38-09:24 Why Vincent says they have no listenership goals—what are they measuring?

🏆 11:24-13:33 Stirista’s method for success: the team behind the podcast magic

Check out The Marketing Stir

https://podcast.stirista.com/public/84/The-Marketing-Stir-1d9bbf55

Connect with Vincent

https://www.linkedin.com/in/vincent-pietrafesa-ab69994/

The Bezos “question mark emails” now live in infamy…so imagine being on the receiving end of one. Dave Stone was—and he’s bringing all of his lessons-learned from his years at tech giant Amazon to Reveal.

Dave currently is the Senior Transportation Manager at Ryder Systems Inc., a logistics and transport company. Join Dave and Danny for a conversation on company purpose, top-down leadership, building a high-performing inside sales team, and achieving operational excellence.

James Gilbert is a multiple-times-over CMO. And, he's dead set on podcasts being his secret weapon for building a successful marketing strategy. James has successfully launched not one, but FOUR brand podcasts—most recently at his current company, Flip, which provides voice-based automation technology for business operations. Here's what he and Lindsay cover in this conversation:

🤫 James' secret for creating a wholistic marketing strategy with a podcast at the nucleus

🧑 How he determines who should be on his shows for maximum business impact

📈 Which podcast KPIs are must-know's to present at your next exec meeting

Check out Flip's podcast, Spamming Zero

Who said marketing has to be fancy and modern?

Why can’t we revert back to tactics we know work? Like customer conversations as the main ingredient for great content.

Julian Lewis, the co-founder of StudioPod, an audio-first production company, joins the final episode of (Re)Sessions to share his take on how marketers can do more with less.

You’ll learn why customer conversations are back and better than ever, how to mine, organize and enable your sales team to use content, and how amplified marketing allows marketers to measure effectiveness of content.

Key Takeaways:

🗣 03:12 - 06:08 Why customer conversations are back and better than ever

📈 07:15 - 11:06 How amplified marketing allows marketers to measure effectiveness of content

👍 16:41 - 18:57 How to mine, organize and enable your sales team to use content

No one understands compelling content like Devin Bramhall, the former CEO of Animalz, a content marketing agency for B2B SaaS companies like Amazon, Google, and Zendesk.

Casted CEO Lindsay Tjepkema and she discuss what marketers can do during a recession to be efficient yet creative.

Tune into this episode of (Re)Sessions to learn how to create and use content partnerships to your advantage, how to experiment and get creative during a recession, and why moving slow and smooth is smart.

Key Takeaways:

👩‍🔬 09:19 - 10:28 How to experiment and get creative during a recession

💪 10:35 - 12:18 How to create and use content partnerships to your advantage

🐢 14:24 - 17:00 Why moving slow and smooth is smart

The recession is here. What does that mean for your company’s content strategy when everyone seems to be cutting back?

Long story short, not what you’d imagine.

Jeff Coyle, co-founder and Chief Strategy Officer at content intelligence platform Market Muse, has the answers. In the second episode of (Re)Sessions, Jeff shares his analytical take on how to get more from less.

You’ll learn how to calculate and increase your content efficiency rate, why repurposing content for all formats is important to your audience, and how to perform a content audit and get quick wins.

Key Takeaways

🔥 02:45 - 05:50 How to calculate and increase your content efficiency rate

💡 05:53 - 08:06 Content repurposing can feel tedious but worth the time

👏 09:36 - 10:59 Why repurposing content for all formats is important to your audience

🔎 11:24 - 13:56 How to perform a content audit and get quick wins during a recession

What do you do during an economic downturn, when your resources are slashed, your team is cut, and you’re asked to do more with less?

Rachel Downey says while others are pulling back, it’s time for you to lean in and double down on what’s working.

Rachel is the founder and CEO of Share Your Genius, an end-to-end podcast agency built from a marketer’s perspective. She joined the first episode of (Re)Sessions to share her content marketing expertise.

You’ll learn why it’s important to stand out during a recession, how to create and leverage a consistent brand message, and how to repurpose podcast content for all of your marketing channels.

Key Takeaways:

🎙 1:55-2:39 Are you under-leveraging your podcast content?

💡 9:18-10:51 How to repurpose podcast content for all your marketing channels

🙋‍♀️ 14:26-14:54 The importance of standing out and owning your lane during a recession

There is a lot of noise in the marketplace, from whiplash headlines to predictions galore. What does the future look like? Where is the economy heading? How can we be ‘recession proof’?

It can all feel a bit too much. And as marketers, we already have a bit too much to do.

Introducing (Re)Sessions, a special four-episode series we've curated to answer the questions on every marketer's mind when dealing with the most certain thing - uncertainty.

You'll hear from four industry leaders in content marketing to get their take on what may lay ahead—Rachel Downey, Founder and Executive Producer of Share Your Genius, Julian Lewis, Co-founder of StudioPod Media, Devin Bramhall, CEO of the content marketing agency Animalz, and Jeff Coyle, Co-founder and Chief Strategy Officer for MarketMuse.

In this series, host Lindsay Tjepkema digs deep with each expert to get their advice on what to do when the noise gets a bit too loud and, more accurately, what to do when budgets get slashed, headcount gets lowered, and the list gets longer.

The one thing you will learn is there are opportunities and creative solutions to win—no matter what.

Cheetah Digital's VP of Content and Data, Tim Glomb, joins Casted's Senior Customer Success Manager, Katie Nehrenz to share how snackable content has helped improve targeting the right people in Cheetah's audience.

Key Takeaways:

🤩 00:46 - 02:32 Overview of episode

🎥 08:54 - 10:20 Video is crucial for your marketing strategy

🥘 10:42 - 13:12 Casted's secret sauce

🍿 14:53 - 18:06 Making snackable content in the Casted platform

👏 21:08 - 22:52 Getting other teams within the company on board

🎉 33:13 - 36:27 Tim's perspective on ROI

🧩 40:00 - 42:13 Advice: Take risks

🔊42:37 - 43:30 Q&A: What tactics have you employed to communicate the resources available and get people to take action?

🔊43:39 - 45:02 Q&A: How do you figure out which content to send to a customer in the initial outreach?

🔊45:45 - 47:14 Q&A: Whether they're B2B or general consumer, do you listen to any audio only podcasts, why or why not?

🔊47:25 - 50:31 Q&A: On average, how many pieces of content do your customers touch before they reach out for a meeting? And what do you think that says about Cheetah's marketing team?

Caterpillar's Marketing Communications Consultant, Hailey Wheeler, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss how she's leveraging podcasts to reach the next generation of Caterpillar customers.

Key Takeaways:

🌼 05:01 - 06:19 How Hailey keeps content fresh and exciting

👏 06:49 - 09:45 Utilizing your podcast as a way to connect with your customers

😪 12:22 - 14:31 What life was like before Casted

🧩 16:21 - 18:01 How themes can impact future marketing campaigns

🔎 20:57 - 23:04 Success metrics to consider when reviewing your podcasts' performance

👀 23:28 - 25:10 What Casted Insights can do for you

🧑‍💻 29:18 - 30:44 Advice for enterprises entering the podcast/content marketing world

🔊 31:34 - 33:02 Q&A: Why do you think some brands are hesitant to make podcasts a part of their content strategy?

🔊 33:21 - 35:23 Q&A: When you're talking about amplifying content, can you give us an example where repurposing and refreshing existing content was really successful?

🔊 36:21 - 38:55 Q&A: What are some stories you cover on your podcast that really resonate with the audience, and why do you think they resonate?