The Casted Podcast

The Casted Podcast

By CastedBusinessMarketing
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The Casted Podcast episodes

  • Upgrade Your Video Production Game with VanillaSoft's Daniel Allard

    On this week's episode, we have Daniel Allard, Senior Video Producer of VanillaSoft, who is our first video producer on the show! Though he works behind the camera now, he started with a love for drama and improv and eventually transitioned into video production, going back and forth between broadcast and corporate video productions. Listen now and hear Daniel share how you can make the most out of the shows we create.


    Key Takeaways:

    07:19 - 07:33 🫀 Video is More Than Just Video

    09:17 - 10:01 🗣 Clear Audio is Important

    11:21 - 12:03 🧰 Advice on Conveying Emotion

    13:50 - 14:37 💥 Passion Within Conversations on Camera

    19:08 - 19:39 ♻️ Reusing Material

    22:52 - 23:20 🔆 Tip From Daniel

    26 min
  • Restaurant Marketing During the Pandemic with Misfit Media's Brett Linkletter and Camberlyn Sparks

    This week we have Camberlyn Sparks and Brett Linkletter from Misfit Media. Brett is the CEO & Co-Founder, and Camberlyn is their Digital Marketing Coordinator. Lindsay talks with both of them about driving your business and your strategy forward. Tune in to hear their amazing tactic that helped extend the reach of their show, Restaurant Misfits.


    Key Takeaways:

    6:07 - 6:54: 💡 Pivoting the Business Because of Covid

    8:48 - 9:44: ♻️ Repurposing Content

    11:35 - 11:55: 👸🏽 Own Your Space

    13:39 - 14:05: 🎥 Using Video to Reach More Customers

    19:55 - 21:21: ⚡️Connecting Industry Leaders

    27:58 - 28:35: 🧩 New Social Media Strategy

    32:04 - 32:47: 👷🏽‍♀️Importance of Building an Audience

    36 min
  • The Power of Audio with ZoomInfo's Sam Balter

    This week, Lindsay talks with Sam Balter, of ZoomInfo about podcasting! ZoomInfo is a global leader in go-to-market intelligence solutions, and Sam is their Director of Editorial Content. In this episode you’ll get to hear him talk about the ins and outs of his podcast, Talk Data to Me, co-hosted with Stephanie Tonneson, and how Sam used his past experience with podcasts to create a show that focuses on solving problems for their audience. Tune in now!


    Key Takeaways:

    📈 2:54 - 3:53 How "Talk Data to Me" Began

    🧰 5:36 - 6:44 Tools ZoomInfo Builds on Top of Data

    🕵🏼 8:58 - 10:28 Finding Who to Interview

    🎤 19:09 - 19:51 Production Quality Rising

    🎧 19:52 - 21:00 What Sam Has Learned on the Consumer Side

    💡 23:51 - 24:58 Where to Start with Creating a Podcast

    📅 26:47 - 27:30 What's Your Content Strategy?

    🧩 31:22 - 32:36 The Three Phases Sam Set for His Team


    37 min
  • Making the Leap Into Podcasting with Refinery Ventures' Abby Fittes and Tim Schigel

    This week, Tim Schigel and Abby Fittes of Refinery Ventures discuss their experience in starting a new podcast. Founded in 2017, Refinery Ventures is capital investment firm dedicated to bridging the gap and mentoring teams between post-seed and Series A funding, and, in 2020, they launched their own podcast, Fast Frontiers to share some of their investment knowledge with the rest of us. After wrapping up season two, Tim and Abby reveal their secrets for creating a successful podcast, from the ground up. From organizing your episode schedule, to post-production tips and tricks, learn some of the benefits (and challenges) of starting your own B2B podcast, from two people who have been through it first-hand.





    Key Takeaways:

    03:31-05:04: 🌎 What is the "Fast Frontiers" podcast about?

    07:00-07:38: 💡 Thought Leadership and the importance of authenticity in marketing

    13:19-15:01: ⏱ Time: How to overcome the barrier to entry for podcasts

    17:37-18:13: 📤 Creating additional content from your podcast

    20:34-22:11: 📆 How creating seasons for your podcast can help you stay organized

    22:10-23:02:🛎 How do you make sure your guest shows up for their interview?

    25:04-25:58: ❍ Abby's advice for podcasters: Make sure everyone's on the same page

    26:48-27:46: ❐ Tim's advice for podcasters: Concentrate your production schedule



    Related Resources:

    Fast Frontiers Podcast: https://refinery.com/fast-frontiers-podcast

    Refinery Ventures Website: https://refinery.com/

    Tim Schigel on Linked In: https://www.linkedin.com/in/timschigel/

    Abby Fittes on Linked In: https://www.linkedin.com/in/abby-fittes-6529511b/

    29 min
  • The Waterfall Effect: How Podcasting Generates Scalable Content with Tobe's Jared Sanders

    Welcome to season six of the Casted Podcast! In episode one, we chat with Jared Sanders, Co-Founder and Creative Director at Tobe Agency, about how starting your marketing strategy with a podcast can generate endless content. Jared's passion for creating podcasts for clients at Tobe Agency shines through during this conversation that dives deep into the value of podcasting as a marketing tool, and why you shouldn't be afraid to give it a try.



    Key Takeaways:

    🌊 03:42-05:45: Generating scalable content through podcasting

    👩‍🎓 09:57-11:33: How to focus your podcast marketing strategy

    ✅ 12:11-13:43: Why adding podcasts to your marketing strategy is easier than you think

    💡 14:34-16:03: Making your content as discoverable as possible

    💰 17:47-19:11: How to define "success" in B2B podcasting

    🗂 22:17-24:02: How podcast networks can help your business

    🎧 25:09-26:45: How do you get into a podcast network?

    🗝 33:06-34:43: Advice for people wanting to start their own podcast

    🚸 36:48-37:47: How Tobe (and Casted) can help with your podcast



    Related Resources:

    Tobe Agency's Website: https://www.tobeagency.co/

    Jared Sanders on Linked In: https://www.linkedin.com/in/jaredsanders/

    39 min
  • Bonus Episode: Video Podcasting is Here
    Video podcasting is officially here! And we're launching it the best way we know how...by actually doing it! Join our very own Lindsay Tjepkema and Adam Patarino to find out exactly what video podcasting is, why we created it, how brands can utilize it, and, of course, the value it creates for you and your audience. Watch or listen whenever and wherever you like!
    16 min
  • Incorporating Your Podcast Into Your Digital Strategy with LogicGate’s Carolyn Chapin
    Today’s conversation is with Carolyn Chapin, the Director of Marketing at LogicGate. Carolyn helps create the digital strategy for LogicGate’s podcast, “GRC & Me.” Throughout her career in marketing, Carolyn has been focused on SEO, demand gen, and digital strategy. She believes podcasting is an important part of LogicGate’s strategy and is always looking for ways to incorporate the show into other content streams. On GRC & Me, they share personal stories and highlight human elements to really connect with the audience they are trying to reach. For Carolyn podcasting is an excellent way to build LogicGate’s community and boost awareness for their brand.
    Hear about how to incorporate your podcast into your digital strategy and connect with your audience in today's conversation.
    Key Takeaways:
    🧠 2:37-4:25: Thinking about the SEO, revenue, and digital strategy of your podcast
    🧑‍💻 5:56-7:22: Incorporating your podcast into the overall content strategy
    ⬆️ 10:02-12:44: Boosting awareness for your podcast and listening to feedback
    📈 12:44-13:41: Changing your perspective of the data and metrics based on your company
    🎙 14:00-15:37: Adapting your show and being ready to pivot at any time
    🔗 15:43-17:37: Connecting with your listeners and bringing human elements into your show
    📦 18:29-19:22: Repackaging educational content into an episode for your podcast
    🤝 19:53-21:09: Fostering more customer interaction through your podcast
    🗣 21:33-22:06: Recording conversations that are already happening and building a community
    Related Resources:
    Carolyn Chapin’s LinkedIn: https://www.linkedin.com/in/carolyn-chapin/
    LogicGate Website: https://www.logicgate.com/
    “GRC & Me” Podcast: https://grcandme.com/public/30/GRC-%26-Me-d0046b6b
    23 min
  • Pivoting to Podcasting and Connecting with Your Audience in 2020 with Auth0’s Rebecca Abram
    Today’s conversation is with Rebecca Abram, the Senior Global Conferences Manager at Auth0. Rebecca helps produce Auth0’s new podcast, “Identity, Unlocked.” Throughout her career, Rebecca has been focused on live events. When the pandemic hit in 2020, she had to figured out a way to get the company’s message out to their audience and decided to pivot to podcasting. She believes podcasting is an incredible way to connect with your audience and create content for your company. At Auth0 content is king, and their show serves as the missing piece of the puzzle that the audience didn’t even realize was missing. Rebecca and her team has found a niche in the communication happening around digital identity, and has built their show around that. As newcomer to the podcast world, Rebecca talks about how important it is to thinking about the vision for your show and planning for its future before even starting.
    Hear about how to help your company pivot towards podcasting and learn how to connect with your audience through your show in today's conversation.
    Key Takeaways:
    🎧 4:18-5:00: Figuring out your audience and focusing on who your podcast is for
    🎙 6:00-7:22: Pivoting to podcasting when live events aren't happening in 2020
    🔨 07:35-8:47: Utilizing podcasting as a tool when other digital channels are more saturated
    ♻️ 9:05-9:24: Reusing the content you create for the show to fuel other channels
    🧑‍💻 9:05-10:42: Perpetuating engagement by supplementing the podcast with other content
    🧠 12:45-15:04: Thinking about the future of your podcast and planning your show
    🗣 16:31 - 17:38: Connecting with your audience and getting your message out through podcasting
    ⏺️ 17:57-18:28: Starting your podcast and recording the conversations that are already happening
    🗓️ 18:31-20:18: Understanding and planning for the level of fidelity you want for you podcast
    Related Resources:
    Identity, Unlocked Podcast:
    https://listen.casted.us/public/49/Identity%2C-Unlocked.--bed7fada/episodes
    Auth0 Website:
    https://auth0.com/
    Rebecca Abram's LinkedIn:
    https://www.linkedin.com/in/rebeccaabram/
    24 min
  • Finding the Passion Behind Your Podcast with Salesforce's Tina Rozul, Megan Collins and Conor Wiegmann
    Today’s conversation is with Megan Collins, Product Marketing Manager at Salesforce, Tina Rozul, Director of Product Marketing at Salesforce, and Conor Wiegmann, a Data Strategy Analyst at Salesforce. Megan and Tina are the hosts, and Conor helps produce the podcast Marketing Cloudcast for Salesforce. Even though they all live and work in different cities and time zones, they are all passionate about creating the podcast. At the core, the message of the show is marketers helping other marketers, and they have continued working towards this goal even during the pandemic. Tina, Megan, and Conor believe that it is important to create structure and identify a vision for the podcast in order to be successful. Megan and Tina discuss being intentional and paying attention to what’s happening in the world so your show can stay relevant. Conor also talks about empathizing with your audience and working to provide value to your listener and not just your company.
    Hear about how to find the passion behind your podcast and determine the goals, vision, and purpose of your show in today's conversation.
    Key Takeaways:
    🕒 6:56-8:46: Creating a podcast with a team from different cities and different time zones
    🎙 9:43-11:28: Scaling your podcast and creating structure for your show
    🧠11:29-12:18: Thinking about why you are starting a podcast and being intentional about it
    🧑‍💻 11:43-11:55: Putting in the extra time and energy to create your podcast
    👓 13:30-15:22: Figuring out the vision, goals, methods, and obstacles for your podcast
    🗓️ 15:22-16:45: Paying attention to what's current and talking about things that are relevant
    🗣 21:37-23:16: Empathizing with your audience and helping other marketers
    🧑🏻‍🤝‍🧑🏽25:07-26:00: Connecting people with the sound, authentic voice, and intentional storytelling from your podcast
    🔥 26:36-27:05: Finding the passion and purpose for your podcast
    💡 27:07-28:04: Determining the vision, looking forward, and considering the future version of the podcast
    🎧 28:05-29:06: Providing value to the listener not just your company in your podcast
    Related Resources:
    Marketing Cloudcast Podcast: https://www.salesforce.com/products/marketing-cloud/resources/podcasts/
    Salesforce Website: https://www.salesforce.com/
    Megan Collins' LinkedIn: https://www.linkedin.com/in/mcollins2/
    Conor Wiegmann's LinkedIn: https://www.linkedin.com/in/conorwiegmann/
    Tina Rozul's LinkedIn: https://www.linkedin.com/in/crozul/
    32 min
  • Educating and Helping Your Audience Through Your Podcast with Rubino & Liang Wealth Partners' Adam Blye
    Today’s conversation is with Adam Blye, the Marketing Manager of Rubino & Liang Wealth Partners. He works on two podcasts that discuss financial and retirement planning titled, “After the Paycheck” and “Just Don’t Lose the Money.” Throughout his career in marketing, Adam has focused on the importance of understanding and connecting with his audience. He believes it is important to approach podcasting as a way to help and educate people using the expertise your brand or company has. At Rubino & Liang Wealth Partners, podcasting is used as a format to answer customers' questions and explain complex topics. For Adam, it is important to humanize your brand and speak authentically about what your audience needs to know in order to have a successful show.
    Hear about how to utilize your expertise in your podcast and help and educate your audience in today's conversation.
    Key Takeaways:
    🎙 2:56-3:51: Connecting with a larger audience and building your brand through your podcast
    📈 7:42-9:26: Understanding how your show is going to succeed by looking at your analytics
    🔗 9:51-11:28: Utilizing your podcast as a way to connect with your audience during the pandemic
    🗣 12:22-13:21: Speaking authentically about what your audience needs to know and creating a connection
    🧑🏻‍🤝‍🧑🏽16:50-17:14: Focusing on helping and educating your audience in your show
    🎧18:37-19:48: Fitting your podcast into the rest of the content you are creating for your brand
    🧑‍💻 19:56-21:24: Identifying questions your audience is asking and focusing your show around those topics
    👨‍👩‍👧‍👦 22:23-22:47: Developing your show with the focus of helping others, not just selling your brand
    Related Resources:
    Adam Blye's LinkedIn: https://www.linkedin.com/in/adampblye/
    Rubino & Liang Wealth Partners' Website: https://rlwealthpartners.com/
    Rubino & Liang Wealth Partners' Media: https://rlwealthpartners.com/media/
    After the Paycheck Podcast: https://listen.casted.us/public/37/After-The-Paycheck-8c0829ef/episodes
    Just Don't Lose the Money Podcast: https://listen.casted.us/public/37/Just-Don't-Lose-The-Money-Podcast-6e3d6868
    24 min

About The Casted Podcast

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The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B…