The Casted Podcast

ZoomInfo's Director of Media Content, Sam Balter, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss his shift from audio to video podcasting and how a "social-first" approach can strengthen your social media presence.

Key Takeaways:

🧟 02:05 - 03:25 Zombie Apocalypse: How Sam and Katie will survive it.... or not

🎙 04:37 - 06:49 How Sam got started in podcasting

📣 10:15 - 13:45 Why YouTube is an important element to your video podcast strategy

💡 21:32 - 24:56 Matching the voice and tone to your different social channels

👏 30:04 - 34:43 Teamwork: How Sam's team structure helps them deliver amazing content

📊 36:04 - 37:46 Q&A: What's the most interesting content marketer data to you, and why?

🗝 39:01 - 41:58 Q&A: As a small team, how do we take a crawl, walk, run approach to this? What's most important as you begin?

😅 42:25 - 48:32 Q&A: Why do you think some brands are still reluctant to get into podcasting?

PingPong's Partnership Marketing Manager, Ryan Cramer joins Casted's Customer Success Manager, Clay Mosley to discuss how Ryan uses video and podcasting to build an engaging e-commerce community and amplify all the content he creates.

Key Takeaways:

🎤 03:18 - 05:46 How PingPong got started in podcasting

🧩 06:06 - 07:50 Advice for creating a podcast

💥 10:20 - 12:56 How to amplify your content across various platforms

🎉 18:30 - 20:56 What stands out about Casted

🔥 21:18 - 22:48 How Casted's integration with YouTube can impact workflow

💡 27:31 - 28:52 Strategies for efficiency: Make your time valuable in different ways

Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process.

Key Takeaways:

👏 06:33 - 08:28 - Delivering value to existing and potential customers quickly

🎉 12:44 - 15:36 - Utilizing content for more than just social posts

💡 20:50 - 23:06 - Tips for pivoting from in-person events to virtual

🧩 26:03 - 27:33 - Having the ability to house and amplify content all under one roof

🔮 29:35 - 31:37 - What the future of content marketing looks like

Gong's Senior Content Marketing Manager, Jordan Feise joins Casted’s Customer Success Manager, Clay Mosley to share how podcasting fits into her brand’s content marketing strategy and specifically, how Gong’s Reveal show has grown its audience to over 100,000 in less than two years.

Key Takeaways

🎧 04:18 - 04:58 - Content Marketer turned Podcaster

🗣 08:10 - 09:31 - How to Promote Messages, not Products

👂 13:02 - 14:49 - Listen to the Customer's Voice in an Unfiltered Way

💡 23:22 - 25:00 - Create Content by Consuming Content

❓ 25:08 - 26:08 - What is Social Listening?

⏲ 27:47 - 28:42 - A Tool that Saves Time

Welcome to Season 7 of The Casted Podcast. This season, we're mixing things up a bit. Not only are we bringing in some fresh new faces to host, but with the love we've had for our last two seasons, we are turning The Casted Podcast into a show that focuses solely on our customers. So join Casted's own Katie Nehrenz, Cara Holm, Clay Mosely, and Thatcher Rouse as they chat with some of our amazing customers on how they're using audio and video content to grow their business.

This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, No Milk No Sugar, benefits his business. Seth will give us insight into the CEO perspective that can help you strategize your marketing initiative. He shares the different ways to utilize your podcast such as building community, and using your podcast content on multiple platforms. Listen now and you can hear Seth's tips and tricks to building a podcast that helps drive value.

Key Takeaways:

4:48 - 5:20 ♻️ Creating Content That Can be Used in Different Ways, On Different Platforms

5:44 - 6:45 🧱 Podcasting Helps Build Community and Drive Value

8:20 - 9:35 🏃🏻 This is a Marathon Not a Sprint

12:24 - 13:31 🎇 Connections and Relationships are the Most Valuable Result of Networking

24:24 - 26:03 💡 Divide and Conquer - Having the Necessary Support to Run a Podcast

This week we have Joshua Wales of Janes on our show. Josh is the Senior Marketing and Events Co-ordinator and is here to discuss his podcast, The World of Intelligence. He shares how he measures success and brand awareness, including to get biggest reach possible, you must meet what the audience is interested in with content diversity. Listen now to hear Josh share how critical guest networking is for his podcast, plus a look into OSINT, an Open Source Intelligence Community that focuses on sharing information with others.

Key Takeaways:

04:18 - 05:27 🔍 Podcasts Continue to Grow, and More Niche Subjects are Being Explored

07:05 - 08:13 💻 Open Source Intelligence Community - A Place to Share Information

10:21 - 11:14 📈 Tracking Growth and Success - A Combination of Brand Awareness and Lead Generation

12:41 - 13:39 🏆 Continuously Sharpen the Difference to Stay Ahead

17:10 - 18:32 💡Advice From Josh - Components That Can Help Enrich Content

This week, Kelly Wilson and Zac Darnell join the podcast! These two work at SEP, where they were faced with the challenge to pivot their marketing strategy in the midst of the pandemic. This new strategy includes their podcast, Behind the Product, where they take a look into the making of software products. They combine Zac's passion and Kelly's marketing skills to bring in brilliant guests that help them produce valuable content to their community. Listen now and hear how they've put it all together, and show just how powerful a podcast can be for marketing.

Key Takeaways:

10:25 - 11:27 🚫 Don't Sign Up For Too Much Up Front

13:11 - 14:14 📚 We Want to Tell a Story, and We Want Listeners to Learn Something

14:24 - 15:36 💡 Who Can We Have Great Conversations With?

24:24 - 25:15 🔑 Be Receptive, Pay Attention, Willingness to Try New Things

27:11 - 27:49 😱 Don't Let Fear Stop You

28:39 - 29:34 🎧 Be Sure to Listen and Learn Other Podcasts

Today's conversation is with Dana Iskoldski, Corporate Communications Manager at BlueCat. Dana discusses the hurdles of having a podcast, Network Disrupted, and getting people to talk about IT. Luckily, Dana had a clear strategy for the podcast, including how to get the right guests to appear on the show to help generate valuable content. Tune in now to hear about some of the lessons Dana has learned while being an integral part of putting their podcast together.

Key Takeaways:

10:45 - 11:52 🔍 Searching for the Right Guest

15:28 - 16:28 🏋🏼‍♀️ Tips on Building Up Your Show

19:42 - 20:50 💨 Going with the Flow

23:30 - 24:07 ♻️ Repurposing Content

26:12 - 27:16 🏆 Take Little Victories

This week, Jillian MacNulty discusses multimedia content and how it fits in everywhere. Jillian is the Content Marketing Manager at Terminus, where she has a video series, The Roof. This series was born during the pandemic to help bring back polished video content combined with an authentic speaking element, to grab people’s attention. Listen now to learn how Jillian has built not only a community and audience, but a fan base, and how she made a climbing into a dumpster a successful video!

Key Takeaways:

06:54 - 07:34 🔥 How Jillian Decided to Get in a Dumpster

12:31 - 12:52 😌 Stay Humble, Continue to Improve

15:54 - 16:40 🎥 The Terminus Cinematic Universe

17:26 - 17:55 🚀 Brand Drives Demand

19:21 - 20:29 🤝 Middle Ground for Podcasting and Video

20:58 - 21:33 😎 Common Ground in Community

24:31 - 25:48 🔆 Advice From Jillian