In this episode of the Center of Excellence Sales Podcast, host Tim Genovese is joined by Brad Taylor and Oliver Young to break down one of the most overlooked but critical sales skills: confidence on the phone.
With a majority of customer interactions still happening over the phone, this episode explores why so many sales professionals struggle to convert inbound calls into real opportunities and how a lack of confidence directly impacts appointment rates, trust, and overall performance.
What You’ll Learn:
Why 74% of customers call ready to book, but only 30% actually set an appointmentHow lack of confidence creates uncertainty and kills deals before they startThe difference between answering questions vs. leading conversationsHow to use curiosity and questioning to build trust instantlyKey Topics Covered:
Why phone calls are still one of the most powerful tools in salesHow to guide conversations instead of giving control back to the customerThe importance of asking deeper questions to uncover real needsHow to handle common call-stoppers like “What’s my trade worth?”Why excitement and curiosity are essential for building momentumPractical Sales Takeaways:
Stop doing what the customer can do on their own and start adding valueUse every answer as a bridge to the next questionBuild confidence by understanding the customer, not just the productFollow conversational “signposts” instead of rigid scriptsUse simple, confident language like “Let’s do this” to move the call forwardWho This Episode Is For:
Automotive and powersports sales teams handling inbound callsBDC agents and service advisors looking to improve appointment settingSales professionals who want to increase conversion rates and build trust fasterManagers looking to improve phone performance across their teamsKey Takeaway:
Confidence on the phone is not about having all the answers. It is about asking the right questions, guiding the conversation, and creating certainty for the customer. When you lead with curiosity and clarity, appointments follow.