In the very beginning, your leadership team is you. Then the business grows, you hire or promote an Office Manager, and in a way, you feel like you are building the leadership team. Then things get difficult.

Complexity increases, challenges are ever-present and you start to ask, why is the team dropping the ball? You may even start to wonder if you have what it takes. It is at this point that most leaders find out what it means to have to build a real leadership team.

Today, I’m talking about the four leadership styles you need on your leadership team to truly be able to scale and move out of the whitewater stage.

🚩  Visionary
🚩  Operator
🚩 Processor
🚩 Synergist

These 4 leadership styles working together, bring the ability to successfully move through complexity and provide the necessary structure the organization needs to thrive.

I mentioned in this episode the importance to start with a strong operator and, depending on your goals, you may only need a Certified DOO to get you to the next stage. Our Certified DOO's are natural Operators who are taught the skillsets to be a strong Processor and a Synergist as well. For those emerging groups looking to scale, eventually, you'll need all 4 of these leadership styles in your organization.

Not exactly sure where you are at and what's the best next step to take for your organization? Book a call and let's talk!

Listen in as I walk through when it's time to bring on these styles and how to make them brilliant in their own right.

Resources from this episode:
1. [Office Managers] 6 signs you're ready to be a Director Of Operations
2. 4 Leadership Style reference guide
3. Certified DOO through The Providers DOO Program
4. 4 Core Strength Assessments
5. Assess your teams' strengths with Dr. Norton

We're continuing the conversation on scaling with our special guest, Margaret McGuckin.

Margaret was the founding Chief Operating Officer for ClearChoice Dental Implant Centers, responsible for scaling the pioneering DSO from 1 to 31 locations resulting in $135M in revenue in the first four years of operations. As a senior executive, she grew and scaled organizations in large public companies as well as start-ups in several industries prior to CCDIC.  She’s a charter faculty member of the DEO and an active member of Women in DSOs.

Every doc wants to really make their vision come alive but they don’t know everything about how to do it.  i3 Ignite helps visionary docs with systematic implementation required for scaling while building strong relationships with partners and team members.  We roll up our sleeves and get into the issues you’re struggling with this week. And provide insight and solutions this week.  You get high impact. Ask us about the Your Fractional COO approach.  It’s 100% defined by what you need to ignite your growth.

i3 Ignite: Issues. Insight.Impact.

Get in touch with Margaret on LinkedIn or connect with her via email


--> If you are ready to jump right in and start building your executive leadership team, we are ready for you! Transitioning your Office Manager to Director Of Operations is a great next step for those growing and emerging practices that are ready to have an aligned executive team to support them. Book a call with us to discuss The Providers DOO Certification program and what this can mean for your stage of growth. 

In the work Dr. Norton and I have done with individuals and organizations, whether or not they’re thriving or struggling, the common denominator has been trust - or the lack thereof.

This is where we realized how crucial trust is and that it is mission-critical to great leadership and organizations alike.

Trust is the glue, lubricant, and accelerant to all our relationships, personal and professional. It’s what stitches us together as teams and organizations. And when there is high trust, things are a lot better.

For example, people at high-trust companies report:
50% higher productivity
74% less stress
106% more energy at work
13% fewer sick days
76% more engagement
29% more satisfaction with their lives
40% less burnout

Trust is not a light switch you can turn on when needed. It’s a high-value asset you need to invest in and continuously develop.

Today on the podcast we are discussing, building trust at scale, where to start, the 5 step framework, and how we can help.

If this episode echos truth to you and you want to take a step, even just one step, I invite you to start with Dr. Norton and give him just 3 weeks. For just $97 you will get your own strength assessment and 3 group coaching calls focused on leadership performance, team performance, and hiring.

The article mentioned on this show

If you are ready to jump right in and start building your executive leadership team, we are ready for you! Transitioning your Office Manager to Director Of Operations is a great next step for those growing and emerging practices that are ready to have an aligned executive team to support them. Book a call with us to discuss The Providers DOO Certification program and what this can mean for your stage of growth. 

Kristin Thomas is the CEO & Founder of Health & Wellness Business School, a nationally recognized business and marketing school helping health and wellness practitioners to authentically increase their impact and income.

Her and her team specialize in organic marketing, social media, authentic sales strategies, copywriting, client experience, and much more. She guides her clients to gain the confidence and know-how to step into the CEO role of their business so they can attract their dream clients, run a full and fun business, and reach financial freedom.

As a marketing professional for the last 12 years, she's helped hundreds of companies create and scale their businesses through organic marketing strategies, content storytelling, and human-to-human conversations. She's written well over 10,000 social media posts, over 500 web pages, and even worked for Twitter itself.

She’s been featured for her advice on marketing in publications including Inc Magazine, Entrepreneur, and Forbes.

Follow Kristin on IG
Join her free FB Group
Download her free guide: 6 Social Media Prompts for Health Coaches to Spark High Engagement

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Have you registered for our new upcoming webinar,  Visionary Leader: Peak Success Starts With You...The First Hire?
If you are truly ready to scale your dental organization then please join us for this 60 minute live webinar where we will be discussing the 5 key areas to create scalability!

If you are ready to jump right in and start building your executive leadership team, we are ready for you! Transitioning your Office Manager to Director Of Operations is a great next step for those growing and emerging practices that are ready to have an aligned executive team to support them. Book a call with us to discuss The Providers DOO Certification program and what this can mean for your stage of growth. 

Sarah Ruberg is our marketing guest today to discuss networking using social media. After college, she worked in hospitality as an event planner for close to 15 years. She switched careers looking for something more aligned with relationship building and management and that is how she fell into dentistry. She has worked at 2 different dental marketing companies, the DEO and SMC National but has since now branched out on her own and started a Social Media Marketing company that focuses on building relationships.

You can connect with Sarah on LinkedIn or IG to learn more about Our Thrive Tribe.

Have you registered for our new upcoming webinar,  Visionary Leader: Peak Success Starts With You...The First Hire?
If you are truly ready to scale your dental organization then please join us for this 60 minute live webinar where we will be discussing the 5 key areas to create scalability!

If you are ready to jump right in and start building your executive leadership team, we are ready for you!Transitioning your Office Manager to Director Of Operations is a great next step for those growing and emerging practices that are ready to have an aligned executive team to support them. Book a call with us to discuss The Providers DOO Certification program and what this can mean for your stage of growth. 

Are You Looking For Rocket Fuel for Your Growth?

Gary Bird, The founder, and CEO of SMC National is sharing his insights on just how to do that, the misguidance of segmented marketing, and data metrics that all practices need to be reviewing. 

SMC National creates digital marketing systems for emerging DSOs and group practices. That means they can do anything you ask for, but they will only point you towards things that work! They base all of their decisions around data, so it’s easy for you to be successful.

Connect with Gary and learn more about the Dental Marketing Theory Podcast.
Ready to have a robust marketing strategy that entails all your marketing needs? Learn more about SMC National and get started! 





As you are developing your strategy for 2022 consider the need of your growth plans by developing your executive team. Transitioning your Office Manager to Director Of Operations is a great next step for those emerging practices that are ready to have an aligned executive team to support them. Book a call with us to discuss The Providers DOO Certification program and what this can mean for your stage of growth. 

In our last episode [The Fractional CEO Mindset] we discussed this mindset and what does it mean to be the first hire?

For many, this happens due to providers holding too much of the principles (Vision, Strategy, and Management in addition to clinical) of business AND not being aware of their strengths and weaknesses.

As they build their practice they build in 'busy bees' that are working on their tasks but when it comes to growth and scalability, the fractional CEO mindset and a bunch of 'task-doers' won't answer the real need the organization has.

Today's episode is a segue to this conversation as we give the actionable steps to take.

1. Awareness state: Evaluating the organization on where it is at. What symptoms are present? What impact has the Fractional CEO Mindset resulted in on the organization?
2. Back to basecamp: Take steps back and get clarity on what the vision is. Does it still look singular or has it become what we can do together.
3.  Assessing the current state: Using The People Performance Scorecard gives you insight into the different areas of team performance, leadership performance, hiring, and purpose.
4. The CEO is the 1st hire: Once we have a clear vision and an understanding of the current state the organization is at, we then need to understand what the strengths are of the CEO.
5. Who's with me?: When you want alignment in your organization and to propel your vision forward you need to really understand who is currently with you and who you need.
[Is it time to start building your executive leadership team? For many, this is the best next step as the CEO is taking a step towards organizational growth.]
6. The reality of development: Positive change, and ultimately to get you better prepared for the organization to ascend your own MT Everest, requires real groundwork.

Are you ready for support? We are here for you!
Book a call and let's discuss your vision, goals, and where to go from here! 

Have you considered the intersection of empathy and marketing? Our guest expert today is talking about how empathy creates a better overall experience and a better organization.

Ebony Smith is the CEO and Digital Strategist of Gracefull Grind Strategies based in Louisiana. With more than 10 years of ad agency experience, she is now full-time in her own digital strategy firm rooted in empathy and data. She specializes in digital marketing tactics that help amazing entrepreneurs go from "Undiscovered to Undeniable"© with complete Facebook ads setup and launch. When she's not crunching numbers and strategies, she is also a wife and mommy of 2 little guys, avid fisher, and lover of Bob's Burgers.

To snatch your own VIP day and the extra call with Ebony you can book with her here.
You can also connect with her on IG or on Facebook.

As you are developing your strategy for 2022 consider the need of your growth plans by developing your executive team. Transitioning your Office Manager to Director Of Operations is a great next step for those emerging practices that are ready to have an aligned executive team to support them. Book a call with us to discuss The Providers DOO Certification program and what this can mean for your stage of growth. 

Today we are discussing the fractional CEO mindset.

For many, this happens due to providers holding too much of the principles (Vision, Strategy, and Management in addition to clinical) of business AND not being aware of their strengths and weaknesses.

As they build their practice they build in 'busy bees' that are working on their tasks but when it comes to growth and scalability, the fractional CEO mindset and a bunch of 'task-doers' won't answer the real need the organization has.

Today, Dr. Norton and I are discussing what causes the mindset, the symptoms, and the overall impact this has on the organization. Dr. Norton and I are striving to address this need and give a long-term solution through The Providers DOO Certification Program. This allows the Provider to step fully into their role as CEO as they begin to shift their mindset and begin building their executive leadership team.

If you are ready to take the first step in building your executive team and give you a right hand in the practice, book a call to discuss The Providers DOO Certification Program.

For those that want to leverage Dr. Norton 4-Core Strength Assessments immediately, he offers full team strengths assessments so you know and can develop your existing team members' unique strengths.

DISCLOSURE: The term, "Individual Contributor" is not my own and was created by Jodi Evans. She talks about the 4 stages of Clinical Contribution on her podcast, Revolutionary Tribes.

Dr. Ryan Hungate is an orthodontist and the founder and CEO of Simplifeye, a company that streamlines healthcare operations so practices can increase new patients, increase revenue, and reduce overhead.

Prior to dental school, Dr. Hungate worked for Apple and helped design the customer workflow adopted by Apple's stores globally.

Simplifeye can help optimize your operations through its diverse platform by focusing on:
1. Book More Patients with 24/7 Live Chat
2. Drive More Appointments with Online Scheduling
3. Get Paid Faster with Simplifeye Payment Processing
4. Fill Your Schedule with Simplifeye Invite
5. Connect with Patients Even When Remote

Simplifeye can supercharge your practice by making it easy for patients to do business with you!

Ready to start working on those growth plans for your practice? It may be time for your Office Manager to get certified as a Director Of Operations!
Learn more here! 

As always, we are here to empower your success and your independence! Visit us anytime to learn more about how we can support you!