Get your heads above the parapet. Hear Lucy Carver, ESG and Sustainability Adviser on why intent is no longer enough. In this episode we discuss how businesses can lean in and play their part in meeting societies biggest challenges, from working out the role for the business, to collaboration and metrics for measurable action. Visit https://t.co/aHDlrhZajv

Stand and deliver. In our third episode, James Harris, Director, Head of Marketing, Fidelity International expands on why CMOs need to be commercial by talking the language of the sales team and how to ensure marketing plays a role throughout the value chain. Available now https://t.co/aHDlrhZajv

In our 2nd podcast, Antonia Wade Global CMO PWC shares her thoughts on how to get the value of B2B marketing to be better understood – from getting objective results to training teams to have the moral courage, data authority and commercial acumen to drive home the reason why. No more excuses B2B.

In our first podcast, Pete Markey, CMO Boots expands on the most pressing B2B challenges including businesses that fail to make purpose real and embedded. Hear his views on why B2B brands need to be braver and more confident.

The Challengers Podcast From VCCP Business: Trailer by VCCP