(Featuring Gunnar Branson, CEO, AFIRE)

As COVID comes to define a new era, institutional investors in real estate will need to understand that prior strategies won't work like they once did.

https://www.afire.org/podcast/changing-paradigm

Online shopping, virtual work, and emerging technology are a few of the ways that COVID shaped the new reality. As trends continue to accelerate, new habits replace old ones, and unlike past events, these have personally impacted everyone to some extent.

What are people doing now and why? In order to understand the changing priorities in the real estate industry, there needs to be a closer observation in the way people are reacting to them. Working through Zoom calls, social distancing, and limited travel are seemingly normal now, but which new behaviors will become permanent?

Gunnar Branson, CEO of AFIRE, discusses the implications of COVID-19 on the investment landscape, and offers a new perspective on how to mitigate this new change.