The Channel Drop In

"Channel Metamorphosis" sounds exciting  - and it is! In this week’s Drop-In, Margaret Adam, AVP, Tech Ecosystems Europe (Services, SMB & Start-Up and Partnering Ecosystems) explores recent analysis which suggests that the post pandemic IT channel must evolve, differentiate and adapt, placing partners and end-user customers at it’s core, to survive. We talk a lot at Purechannels of the importance of Partner Experience and embracing 'Partner Power', via the Inverse Channel, check out the video now and hear how Margaret explains this metamorphosis is happening in relationships both up, down and through the channel.

Read our whitepaper on the 'Inverse Channel'

Forrester’s Principal Analyst for Channel Partnerships & Alliances, Jay McBain joins us again to discuss the dawning of a new era of channel ecosystems. Looking at the technology landscape in this, his third Drop-In since we launched in March 2020 Jay brings to life the reality of a new age of Partner Experience and what lies ahead. We explore how vendors and partners can continue to transform and work together to ensure they win.

With the latest statistics showing that the global cloud computing market is expected to reach $623.3 billion by 2023, CEO Glenn sits down with SCC's UK Services Business Development Director, to question the future of cloud adoption in a post CV19 landscape. They discuss if a hybrid cloud approach is really the answer, how organisations can make the most of the 2020 'knee-jerk' software investments and what is was like to launch Oworx during the global pandemic.

After 21 years in the Channel, Scott Riley founded Cloud Nexus just 18months ago. Through the last 12 months, despite (and essentially because of) the global covid pandemic Scott has seen the business rocket, whilst focussing solely on one thing... Microsoft. We chat to him about how business is going, all things Microsoft - including Licensing, Security and Cloud - and the huge opportunity that exists for partners and MSP not only in Microsoft, but in building successful partner-to-partner relationships.

Ever heard of ABM? Yep, it is a very real thing. Not only that, but it's not just another funked up B2B acronym for acronym's sake. Done right, it can have a huge impact on the indirect channel, increasing lead and demand gen, and improving the ever important PX. Renowned channel and ABM expert, Gemma Telford - owner and founder of specialist agency SHEHER joins Glenn for this brilliant Drop In... welcome to 2021!!

Owner Founder of IT PR Agency CubanEight. On this latest edition of the Channel Drop-In we discuss how PR can play a key role in the channel currently and going forward. And what partners/vendors can do in order to keep up with current digital/social trend now that events have ground to a  halt!

This is a great Drop-In where our CEO gets to chat with Kate Wood. In this lively conversation they talk about the need for showcasing the channel as a real career path and increasing the number of girls/woman in tech.

Here’s another Channel Drop in for your listening pleasure! On this episode we were delighted to be joined by Kerry Desberg, CMO of Impartner, the global leader in PRM. Glenn and Kerry enjoy a hearty conversation about powering and empowering partners, automation, digital transformation (yes actual digital transformation!), teams being cut all over the place and the danger of not investing in partners!

This episode of the Channel Drop In, welcomes Andy Grant, Group Director of International Marketing at Mitel, to share a unique vendor viewpoint on the current, recent and future challenges the channel faces, maximising partner experience - and everything that includes -  and the importance of collaboration. Mitel are a global power in Telecoms and therefore have been at the heart of communications solutions since corona-virus hit.

In this recent Q&A with Consulting Editor Sara Yirrell at #CRN our CEO, Glenn Robertson, responds to questions about marketing through Covid (and out the other side), the importance of awards/recognition and how it is vital that sales and marketing work together to drive business success - now and in the future!