The Chefpreneur Podcast

The Chefpreneur Podcast

By Andres HinojosaBusinessArtsFoodCareers
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The Chefpreneur Podcast episodes

  • What is the best way to advertise a Personal Chef Business?

    Want Us To Build Your Entire Personal Chef Company For You? 

    👉 Click Here To Apply: https://build.chefpreneur.com/

    Advertising is a tricky part of having a Personal Chef Business. There have been many times I've seen this question asked within our movement group. These days, maximizing the internet is the best way to do it, especially during a time such as this in 2020 when everyone is home more often than they're out. But in order to find clients, you will need to find leads first. You can do this organically by going on social media which varies from YouTube, Instagram and Facebook. Other platforms could also be Yelp and Thumbtack as these help your business get more exposure in the market. But none of these guarantees you leads since everything still depends on the right messaging and processes you have to turn those leads into paying clients. Paid ads such as Google Adwords is another strategy. But this requires strategic content with the right messaging since you don’t want to waste the money you’re investing for ads.

    The best strategy that I can guarantee good results is by doing strategic partnerships! This is what I teach to my students and what I use with my own personal chef business as well! You can never go wrong with this strategy as this is the fastest and easiest way in getting quality leads.

    Listen to this week’s podcast to learn more, but please send any questions you have to [email protected]

    Thanks for listening to the Chefpreneur Podcast – empowering chefs to take control of their future.


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    21 min
  • Why now is the best time to start a Personal Chef Business

    Want Us To Build Your Entire Personal Chef Company For You? 

    👉 Click Here To Apply: https://build.chefpreneur.com/

    I started my personal chef business, Dinner with a Chef, 3 yrs ago. And right then, I knew that this was going be the future for chefs and cooks who wanted to start a business without the crazy overhead.

    The usual norm in the culinary industry is that if you want to be successful, you need to pay your dues and the work really comes with different stresses which makes it challenging to enjoy your work and passion. That is why I pushed on this movement to help and inspire other cooks and chefs in building their own personal chef business.

    If we focus our passion and energy on doing something that we love and actually putting it up as a business such as this one, you’ll be amazed at the things that you can accomplish. There’s freedom in having a business but it is still not easy. It needs some hard work! 

    The first 45 days during this pandemic, to be honest, it did hit my business hard. I got around $4-5K worth of refunds from cancellations. But soon after that, more clients wanted to still have that intimate and safe celebration for their birthdays, anniversaries, and to share that experience with their loved ones. People now more than ever want to experience a good dining experience. 

    I am encouraging you to at least try and make little steps towards this opportunity! Now is the best time for being a personal chef! The clients have little choice but to use us, but I also encourage you to take this leap and make this happen. Do small steps such as researching or you can listen to some of my podcasts as a starter or just by joining my free Facebook for like-minded chefs!

    Thanks for listening to the Chefpreneur Podcast – empowering chefs to take control of their future.


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    16 min
  • If at FIRST, you don't succeed, dust yourself off and try again!

    Want Us To Build Your Entire Personal Chef Company For You? 

    👉 Click Here To Apply: https://build.chefpreneur.com/

    In putting up any kind of business, it takes hard work and perseverance to reach success. Some of my students said that they’ve started out the Personal Chef Business before but always end in failure. For me, the most ambitious person and the one who wants it the most is the one who always succeeds in this business.

    The purpose of this podcast is to give hope and motivation to those who are pursuing or already have an existing personal chef business and adjusting mentally because I personally know that it’s difficult to stay motivated. 

    People often think that it’s easier to give up and that’s why most people don’t garner much success in life. Although there are certain things in life where giving up may be necessary, most are just excuses. Remember that excuses are the rabbit holes of failure. Instead, get up and dust yourself off and try again! 

    What you need to do to achieve success are the following:

    1. Do not give up! Keep trying and keep doing! Don’t stop and don’t get tired until you reach your goal.
    2. Look for someone that has already achieved the level of success that you want for yourself. Start looking around for someone who can teach or mentor you. Because you’ll be sure that these people know what they are doing and they have already experienced a level of hardship before reaching their success.
    3. Look for an accountability group or person so whenever you feel down or discouraged, you can get motivation support and encouragement to keep going.
    4. Thanks for listening to the Chefpreneur Podcast – empowering chefs to take control of their future.


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      28 min
    5. How to charge like a Caterer for a large event as a Personal Chef!

      Want Us To Build Your Entire Personal Chef Company For You? 

      👉 Click Here To Apply: https://build.chefpreneur.com/

      I don’t normally advertise getting large events as a Personal Chef, but a regular client requested to have us for her brother’s birthday. 

      Here’s a walk-through on how I did it and what important points you should remember right at the planning stage up to the execution date of the event.

      1. For a large event, it’s important that you have sufficient manpower. Which as for me, we’re 5 in the team.
      2. In planning the menu, choose a food that you are sure that you can execute in a home setting and execute that on some level. This can be simple food but elevated with the proper technique and taste. If for a small crowd, you can quite experiment with your dishes. But for big events, it’s better that you do simple, non-far fetched foods.
      3. Set a time sufficient for the preparation. Which as for my team, we prepped for 4-hours which gave us time to prepare everything.
      4. It is the experience that you are selling. Not just the food but everything. That experience of serving them hot and fresh food compared to catering businesses where they just heat up everything. Just the aroma itself of the food is the big plus!
      5. When doing the costing, don’t breakdown the additional costs such as travel and additional staff. Instead, package everything up on a per head basis as this may seem that they got a good deal from you.
      6. The outcome? Overwhelmed and overly happy bride because of the feedback from the guests on how amazing the event was. Just keep everything simple but make a lasting experience to the client and you will definitely go a long way! 

        Thanks for listening to the Chefpreneur Podcast – empowering chefs to take control of their future.


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        23 min
      7. Is finding more leads the first step to getting more clients?

        Want Us To Build Your Entire Personal Chef Company For You? 

        👉 Click Here To Apply: https://build.chefpreneur.com/

        In a Personal Chef business, the “finding more clients” phrase should be changed to “find more leads”. As the first step in growing your personal chef business is by getting leads. Leads then turn into paying customers, which is then called “clients”.

        Leads are people who are actively looking for personal chef services in what you provide. However, you will need an effective sales process to turn those leads into clients. If your process is broken, ineffective and not well planned, you won’t turn them into clients.

        The basic steps in doing this are: 

        1. Have the right messaging on your website or business page. Having good messaging brings in the RIGHT leads because they’ll know what you are actually offering.
        2. A process on how to sell your services by contacting the lead. You should know how to actually sell your services as this can make or break your business
        3. Stick to your worth as the right clients will come around. You don’t need to lessen your worth just to make the sell.
        4. Never start your conversation with the price. It is the kiss of death. Focus on the need of the client and always control the conversation.
        5. The future is yours… put it into your own hands!

           

          Thanks for listening to the Chefpreneur Podcast – empowering chefs to take control of their future.


          Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

          31 min
        6. The Vision for the Chefpreneur Movement in 2020 and How You'd Fit Into it

          Want Us To Build Your Entire Personal Chef Company For You? 

          👉 Click Here To Apply: https://build.chefpreneur.com/

          How we started and why: In 2018, I was trying to transform and expand my business in different cities. What I found, is that it would be a lot of management on my part so I started to dive in and get in touch with the past chefs that I’ve worked with. In a way, I was trying to get them join the team. They were thrilled and helped me out. But as we got into the details of how they can get involved, that’s when I found out that there were a lot of interested chefs, who were not within my circle of friends and past co-workers, who wanted to be in the business. Many people started messaging me on FB and IG and even emailed me asking: how to get started? So it got me thinking, maybe there is a need for this. I remember when I started my PC business 5yrs ago, there was really no direction out there on how to go about starting a personal chef business. That got me thinking that maybe, these people want to learn from me, from what I have done and so there’s this chance that I could help them. That’s when I realized that I don’t want to just expand my business, but also to mentor, coach and help other chefs all over the US and now, globally, have their own personal chef business. 

          I started with listing what worked for my business and what didn’t and just basically put it all into a program. I’ve had 30 students so far who have taken the program and I am proud to say that they were able to achieve good results. And when I started this podcast, my aim was to just reach more chefs and give them the opportunity to see what’s out there for them in the culinary industry. 

          The vision I have this 2020 for the Movement is to make it a lot bigger and to tell as many chefs and cooks about the opportunity of being a personal chef. Also, I plan to put out more content, kicking up the YouTube channel game and bring out more free video lessons and more free training to be able for you to really understand the possibilities and opportunities that are in this industry already. We do not necessarily need to team up but market up each other and this will dramatically change the culinary scene where the consumers will now recognize us and they will get more of our services. 

          Last year, we launched the Chefpreneur Masterclass. It’s a step by step program that takes you to starting and running a personal chef company for yourself. So far, 30 students have taken up the Live Chefpreneur Masterclass and they are getting great results. 

          But this year, we launched the Online Chefpreneur Masterclass which covers everything as the Live version. But you can go at your own pace, with all the workbooks, worksheets, and everything else included.

          This 2020, my goal is to help more chefs have their own personal chef business by doing the following:

          1. Live event with around 100 tickets as I want to meet everyone and interact with you all
          2. Build more programs:
          3. Launch the foundational online masterclass
          4. And, teach you paid advertising and in-depth sells process for your business which I will learn from executing it in my own business first.
          5. We are motivating, educating, and inspiring chefs to take a stand for their Personal Freedom by breaking the Chains of a Kitchen Job and building their own Empire!

            The future is yours… put it into your own hands!

            Thanks for listening to the Chefpreneur Podcast – empowering chefs to take control of their future.


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            25 min
          6. An interview with our Masterclass: Online student Jerry Peterson

            Want Us To Build Your Entire Personal Chef Company For You? 

            👉 Click Here To Apply: https://build.chefpreneur.com/

            We have a special episode today as we interview Chef Jerry Peterson, one of the students of the Chefpreneur Masterclass: Online Program. 

            Today, we talked about his day JOB before being a Personal Chef and how he came across and decided that being a personal chef is where he wants to be in the Culinary Industry. Also, we learned how he started to build his business with the help and guidance of the Masterclass Online Program. He also gave us a glimpse of how his first client or gig went and what are the were the ups and downs.

            We are motivating, educating, and inspiring chefs to take a stand for their Personal Freedom by breaking the Chains of a Kitchen Job and building their own Empire!

            The future is yours… put it into your own hands.

            Thanks for listening to the Chefpreneur Podcast – empowering chefs to take control of their future.


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            47 min
          7. Why you shouldn’t focus on getting more inquiries until you master this one thing

            Want Us To Build Your Entire Personal Chef Company For You? 

            👉 Click Here To Apply: https://build.chefpreneur.com/

            What is this one thing that you should master in having a business? It is to know “How to effectively sell”. Let’s say your business is like a car, which needs gas and engine to run. The gas represents the inquiries you receive every day while the engine serves as the selling skill in your business. If your engine is not working properly, the gas is useless and therefore you won’t get to your destination. The same goes for your business. If you’re receiving hundreds of inquiries a week but don’t know how to make these as paying customers, it’s useless.

            So what can you do? Here are 3 tips in making that inquiry a sure sell:

            1. 1. The entire communication is not about you but about the customer. Know what their needs are that you can fulfill?
            2. Remember that if you don’t put them first, you won’t win. Most of the chefs today have their Facebook and website information be all about them, but in reality, nobody cares!

              1. Whenever you are selling somebody something, you have to be in control of the conversation.
              2. Start understanding that you are guiding them in booking your services and this takes you to have to be in control. You can’t let them drive the conversation. Guide them. Stir the ship, they’ll trust you if you do this and more likely that they’ll book and hire you. 

                1. You have to talk to somebody either over the phone or in person.
                2. This part is lost nowadays. Many opted for the use of online applications to book them and make everything automated. Being on a personal level because this word is in our job description as a “Personal Chef”.

                  I use these 3 selling techniques in my own Personal Chef Business and have a 94.6% closed rate of booked inquiries. This technique is also what I teach in my step by step Masterclass Program. A more depth discussion and additional selling techniques were also discussed at the class. 

                  If you apply these 3 techniques, I can guarantee an increase in your bookings 50% or more.

                  We are motivating, educating, and inspiring chefs to take a stand for their Personal Freedom by breaking the Chains of a Kitchen Job and building their own Empire!

                  The future is yours… put it into your own hands!

                  Thanks for listening to the Chefpreneur Podcast – empowering chefs to take control of their future.


                  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                  28 min
                3. Why are you Charging so Little for your Services

                  Want Us To Build Your Entire Personal Chef Company For You? 

                  👉 Click Here To Apply: https://build.chefpreneur.com/

                  So, let’s discuss why are you charging so little for your services. Some might probably say that this is about confidence issues. That they are not yet confident in charging higher because they are still starting out and testing the water. 

                  Simply put, it is natural when starting up a business. People tend to be shy and undersell their services just for the sake to have a sale. BUT, we need to understand what is at stake and sacrificed by doing that.

                  When you start a business and you undercharge, the tendency is that you won’t perform well and in return, your clients won’t get the experience that they would have wanted. Whereas, if you charge higher, your instinct is that “my client will be paying this much and therefore, I should perform well. I will show up on time. I will pay more attention to the food and to the details of the service”. 

                  See the difference? You will be driven more because you will get paid more and in return, your clients will get awesome service and you will then get a lasting impression. Definitely a win-win, right?

                  We are motivating, educating, and inspiring chefs to take a stand for their Personal Freedom by breaking the Chains of a Kitchen Job and building their own Empire!

                  The future is yours… put it into your own hands

                  Thanks for listening to the Chefpreneur Podcast – empowering chefs to take control of their future.

                  Thanks for listening to the Chefpreneur Podcast – empowering chefs to take control of their future.


                  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                  23 min
                4. The 3 Excuses that are Getting in Your Way of Being Successful

                  Want Us To Build Your Entire Personal Chef Company For You? 

                  👉 Click Here To Apply: https://build.chefpreneur.com/

                  Thank you so much for tuning in! This podcast episode starts off with a question from Lamar of the Chefpreneur Movement group. His question is: 

                  “What are some ways you can think that are effective marketing tips and ways to get new potentially high end and consistent clients?”  

                  First, prior to finding the right client, it is important to know what your brand is all about. Know what your niche is. People won’t resonate with what you’re putting out there if you don’t understand what you are doing. You also don’t want to just attract anybody. You want to attract people who are really looking for your specific services.

                  Second, once you know your niche, find other people that are serving those clienteles already. Look for other services of companies where those clienteles usually go to or use. You can go and partner with those companies to have them refer you. Or maybe some services that they may potentially be using. Most of my students in the Chefpreneur Masterclass got their 1st clients via strategic partnerships even without the website and barely setup. 

                  I chose this topic because I want to help as many more chefs from the bottom of my heart. And I did notice this from many chefs that I encountered or talk to in the Facebook group. We do love to get hold or reach our dreams and goals but unfortunately, there’s so much more that’s holding us back. And the only person that can actually fix that is you.  The usual reason is FEAR which is a cop-out answer. You need to be more specific.

                  I narrowed down 3 reasons:

                  1. You don’t have enough money- true that you do need a dollar amount. But wrong to look at money as a cost instead of an investment. If you want it bad enough, you’ll find the money.
                  2. I don’t have enough experience- one of my students in the masterclass is a truck mechanic. Has no degree and experience. You don’t need a degree. But you just need the grit and passion for cooking. The entire experience is what they are paying for, not just the food.
                  3. I don’t have the time- this ties into everything. If I have time to watch on youtube or other things. You can set this up 3-6mos or less, working and functioning already.
                  4. Remember that the decision for change and being successful is in your own hands, no matter how you feel and what others say to you. 

                    We are motivating, educating, and inspiring chefs to take a stand for their Personal Freedom by breaking the Chains of a Kitchen Job and building their own Empire!

                    The future is yours… put it into your own hands!

                     

                    #chefpreneur #personalchef #culinarybranding #cheflife #chefbusiness #chefcoach #stevejobsstory #brandingtips #culinarysuccess #chefswhobranchout

                     

                    Thanks for listening to the Chefpreneur Podcast – empowering chefs to take control of their future.


                    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                    26 min

                  About The Chefpreneur Podcast

                  From the publisher's feed

                  The Chefpreneur movement is all about Chefs who have taken a risk to put their future into their own hands. Join Chef Andres as he wants to educate, motivate, and inspire Chefs to start their own Personal Chef Business and put the Restaurant and Hotel industry on its back.