This episode contains interviews recorded at the Technical Communication UK 2019 conference. 

This conference is hosted by the Institute of Scientific and Technical Communicators. 

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Cherryleaf's recruitment service

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We look at ways you can discover the average salary offered in different locations for Technical Authors.

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Cherryleaf's recruitment service

To contact Cherryleaf: [email protected]

Flickr CC image: Fotos 4RR

We look at the different types of platforms you could you use for an intranet.

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Cherryleaf

To contact Cherryleaf: [email protected]

Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool. 

They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement strategy.

We discuss this change, and how it has resulted in more searches with higher CTRs. 

More information:

Advanced Technical Communication training course

Cherryleaf

To contact Cherryleaf: [email protected]

We take a deeper look at Schema.org/HowTo, which Google is promoting as the way to get instructional content to appear in the snippets box.

There's a video to accompany this episode:

How you could make your Help topics appear at the top of the Search Engines

More information:

Advanced Technical Communication training course

Cherryleaf

To contact Cherryleaf: [email protected]

We talk to Alexandra White, a Technical Writer on the Ad Manager team at Google.

We discuss conference speaking, and creating compelling multimedia content for technical communication. 

More information:

Cherryleaf

To contact Cherryleaf: [email protected]

We look back on the presentations at The Evolution of TC 2019 conference. This was held in Sofia, Bulgaria. 

Evolution of TC conference website

Evolution of TC 2019 podcast workshop

rundoc

Cherryleaf

To contact Cherryleaf: [email protected]

This a practice recording of Ellis' keynote presentation at the Evolution of TC 2019 conference on What Skills Will Technical Communicators Need for the Upcoming Years?

Links:

Evolution of TC

The Future of Techcomm STC video

Di MacDonald “Should I Really Bother Learning to Code?” 

“Design in Tech” reports

Tom Johnson - Tech Comm Trends: Providing Value as a Generalist in a Sea of Specialists

Cherryleaf

To contact Cherryleaf: [email protected]

We look at Google's announcement to support and promote rich, how-to structured data in Google Search and the Google Assistant.

Google Blog: 

• New in structured data: FAQ and How-to

https://schema.org/HowTo

To contact Cherryleaf: [email protected]

www.cherryleaf.com 

We talk to Michael Andrews about metadata, and his new book "No More Silos: Metadata Strategy for Online Publishers".

No More Silos: Metadata Strategy for Online Publishers

To contact Cherryleaf: [email protected]

www.cherryleaf.com