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👉https://www.linkedin.com/in/mattmacnamara/
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👉https://www.techsalesaccelerator.com
Questions about the program? Book a call here 👉
https://calendly.com/chrisbussingchannel/tech-sales-accelerator-discovery-call?month=2024-12
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In this video @MattMacnamara talks about his journey into tech sales at IBM with actionable tips on how to break into tech sales, cold call, pitch, and get promoted to Account Executive.
⏲Timestamps:
0:00 - Intro with guest appearance from my puppy
1:33 - Why Matt’s leaving IBM after 3.5 years
5:27 - My career lesson from Google
7:20 - How Matt originally broke into tech sales at IBM (& lessons learned)
8:54 - How Matt started as an AE in tech sales
10:26 - Sales is about territory, timing, talent
12:06 - Matt’s top sales book recommendations for new sellers (& lessons learned)
16:51 - Will AI make the SDR role extinct?
19:09 - Matt’s most effective channels to get meetings as an AE
22:38 - The benefits of a career at IBM (finding the right sales role)
25:41 - Taking ownership for your learning & development
28:48 - The importance of roleplaying
30:13 - How to get good at cold calling (even though it sucks)
32:58 - A simple, proven cold call opener
36:12 - A framework for sharing why you’re calling
39:53 - Handling the objection “I’m not interested”
42:05 - What to say to book the meeting
43:37 - How to make a strong elevator pitch
45:05 - Going above & beyond to get tech sales interviews
50:49 - How to pick the right tech companies to apply to
56:07 - How Matt approaches interviews to maximize them
57:19 - How Matt closes in interviews
59:41 - A typical day in the life for an SDR
1:02:14 - Keys to getting promoted to AE
1:05:04 - Matt’s final words of encouragement
Want to launch your 6 figure tech sales career?
👉https://www.techsalesaccelerator.com
Questions about the program? Book a call here 👉
https://calendly.com/chrisbussingchannel/tech-sales-accelerator-discovery-call?month=2024-12
👨💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑
For 10 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine.
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