The Circle Sessions

Before you launch your podcast, so much of your time and energy will be spent getting the sound and feel just right. Choosing the right format. Researching the best publishing frequency and day of the week.

You’re doing all the podcast things you’re supposed to do in order to make a really great podcast. Soon the time will come to press publish, and you need a plan to promote the podcast.

Here are 5 simple ways to ask your listeners to support your podcast.

That being said, your newsletter needs to be subscriber-worthy.

This could take the form of: 

• Leaving a review of your podcast on iTunes 
• Leaving comments on your podcast Facebook page 
• Encouraging comments on your podcast website blog post that features your podcast episodes
• Setting up a Google My Business page for your podcast
• Ask for feedback on a Google Voice phone number

Not only does this share the podcast, but tagging friends can also encourage the listener to comment to the tagged friend WHY they should listen to the episode. Feedback for you, and social media loves shares.

There are basically 6 things you need to do in a podcast.

• laugh
• cry 
• think 
• groan 
• educate
• entertain 
• or a combination of any of these

If you’re not doing one of those 7 things, you’re boring. And there won’t be any incentive for your listener to WANT to talk about your podcast.

Same rules apply about the why’s of following you as I just addressed with newsletters. Make your posts engaging, interesting, inviting, and share-worthy. It can’t be just about your latest episode publishing.

If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. 

Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire. The link is in the podcast show notes.

Subscribe to my free weekly My Podcast Guy newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Email us at [email protected] to set up a time to talk more about your new or established business podcast.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Copyright 2025 Brett Johnson, My Podcast Guy™

There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements:

1. Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it.
2. Check for a "guest submission" process before pitching. If there is one, follow it.
3. Focus your guest pitch on a specific solution for the audience. What can you do for this audience?
4. Be detailed in your pitch. Mention specific episodes and elements of the podcast. Talk about what like about the podcast.
5. Be patient. Give the host enough time to follow up with you.

 Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

My Podcast Guy

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Copyright 2025 Brett Johnson, My Podcast Guy™

When it comes to website accessibility, there are several key factors that can greatly improve the user experience for all individuals.

Remember, considering accessibility when building and maintaining your website is crucial for providing an inclusive user experience. By continuously auditing your site and implementing accessibility practices, you can ensure that all users, regardless of their capabilities, can access your content.

Here is the checklist and tools Yasmine mentions in the podcast.

Checklist

• Page title
• Image text alternatives ("alt text") (pictures, illustrations, charts, etc.)
• Headings
• Contrast ratio ("color contrast")
• Text size
• Keyboard access and visual focus
• Forms, labels, and errors (including Search fields)
• Moving, Flashing, or Blinking Content
• Multimedia (video, audio) alternatives

Tools

• https://webaim.org/resources/contrastchecker/
• https://www.w3.org/
• https://wave.webaim.org/

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Don't let the pressure of podcasting overwhelm you; instead, focus on why you're doing it and relax. Record your podcast at your own pace, ignoring the analytics, and take breaks when needed.

Record your podcast for yourself, pick a frequency that works for you, ignore the analytics, take breaks when needed, and don't compare yourself to other podcasters. Relax and enjoy creating your podcast. Feeling stressed about making your podcast? Focus on why you're doing it in the first place and don't worry about the rest.

Don't compare yourself with other podcasters and if you need help, get in touch with me at mypodcastguy.com.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Copyright 2025 Brett Johnson, My Podcast Guy™

On this episode of The Circle Sessions, we delve into the world of social media platforms and the ever-changing landscape that surrounds them.

With the recent launch of the app "Threads" and its skyrocketing popularity, we explore its potential as a Twitter replacement and how it is garnering attention from disgruntled Twitter users.

Tonnisha English-Amamoo, a digital marketing Expert, joins us to discuss how Threads can help small businesses level the playing field in the digital marketing realm. We also touch on the importance of being an early adopter of new apps and the opportunities it presents for organic growth and building an audience.

In addition, we provide insights into the features, benefits, and limitations of Threads, including the ability to post longer content, engage with others' posts, share links, and the potential for future additions such as direct messaging.

As always, we emphasize the need for adaptation and experimentation in the ever-evolving world of social media platforms, urging our listeners to stay informed and not rely solely on these platforms for their growth strategies.

The Circle Sessions unravels the "threads" of social media platforms and explore the possibilities they hold for personal and business growth.

Subscribe to Tonnisha's Tip of The Month

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Copyright 2025 Brett Johnson, My Podcast Guy™

Being the Fourth of July holiday, I thought I'd hit upon how podcasting is really the purest form of free speech in modern media.

I did a podcast just recently about some thoughts about that, and I'll put a quick link in the podcast show notes about that. I think we're very fortunate to live in this time that we have podcasts that really no one can shut down, ultimately, depending on how you're hosting your audio. We're pretty lucky at this point in time. If you have a voice, you have a microphone, have recording software, you have a website, and you can put that audio up there and tell people about it.

Unbelievable times we live in. It's fantastic. 

But everything in modern society today, though, is automated, if you think about it. It seems to be unoriginal. Offered by a select few sources, a few conglomerates are really running TV entertainment. Hollywood entertainment. We're given the illusion of choice, but in reality there really isn't much difference in what we choose. 

As a society, we traded some individuality and atmosphere for convenience and low prices. I think the same could be said about entertainment overall, too. Everything seems to be a reboot, or a remaster. The video game industry is battling to see who can make the next Fortnight clone. And Hollywood's doing unwanted sequels to movie after movie. 

But then there are podcasts.

In our current media landscape, podcasts...I guess you could call them a rebel in a leather jacket. There are no rules when it comes to podcasting. They're mostly unfiltered, non-commercial. If you think about the purest form of free speech in modern media, anyone can start a podcast. Which means you can listen to plenty of unique conversations, colorful, to exciting individuals, who feature conversations we tend to only have with our friends. You're listening in on some new conversations that would never be heard on TV.

If you can think of a topic, there's probably a podcast for it.

Podcasts give people freedom. It's a place for everyone to escape and express their individuality. With podcasts, we're no longer feeling lonely or weird in liking something that isn't popular.

It's why the popularity of podcasting continues to grow each year. I think it's something that we need to treasure. We need to protect and continue to help it grow. And that being produce great content, get in the space and make it masterful, make it episode after episode after episode of informing your audience. Make it so that your podcast becomes so habit forming, if you take off a week, it's almost like taking a pinky off your hand. It just hurts. 

We can do so much with this platform.

And we are doing so much with this platform. I think we're just beginning to understand the power of what we can do with podcasting. And I think we need to keep that in mind as we celebrate this Independence Day, this Fourth of July.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Copyright 2025 Brett Johnson, My Podcast Guy™

In this week's episode of The Circle Sessions, Brett Johnson and Yasmine Robles chat about the use of AI and chatbots in creating content.

Copying and pasting content from AI or chatbots is not the way to go about creating content. Instead, use it as an outline or put your own spin on the content and add your own voice to it. Always ensure that information is accurate and up-to-date. While chatbots like Chat GPT can provide a strategy for marketing or SEO for blog posts, it is important to customize them to fit the needs of your business.

We also discuss the value of paid software like Chat GPT and Jasper AI in presenting information in a specific way. As with any new technology, it is important to test it before charging for it. Chat GPT is a tool, not a replacement for human creativity.

Other topics we discuss include the usefulness of generated titles and alt text for content creation and the importance of researching keywords for SEO. We also discuss the launch of the new AI assistant called Bard and the pros and cons of using new technologies like Chat GPT.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

In recent years, podcasting has exploded in popularity, with more and more people tuning in to their favorite shows on a regular basis. As this trend continues, many podcasters are exploring new ways to monetize their content and build a loyal subscriber base. This is where podcast subscriptions come in.

Circle of Experts Tonnisha English-Amamoo goes into a deep dive on the value of paid podcasts, and how she, as a podcast listener, loves what paid podcasts are offering their listeners.

Monetization options for podcasts include subscription models, value-for-value models, and paywalls. The key is to find a model that works for the specific podcast and its audience. It's also important to think outside of one's industry and look to other sources for inspiration when it comes to promoting and growing a podcast.

Subscribe to Tonnisha's Tip of The Month

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

Are you struggling to promote your podcast on radio?

Don The Idea Guy talks about his tips for getting your show on the airwaves without compromising your content. Don suggests buying spots instead of creating new segments, and targeting late-night or early-morning listeners for cheaper rates.

He also shares ideas for tracking the results of radio advertising and partnering with radio stations for events.

The episode also features a discussion about the benefits of partnering with a radio station and how to create mutually beneficial exchanges. If you're interested in learning more about promoting your podcast on radio, then this episode is a must-listen.

Check out the full episode for more insights from Don!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

On this episode of The Circle Sessions, we have Yasmine Robles, who shares tips on website optimization through tailored image use.

She discusses the importance of using different image types such as JPEGs, PNGs, GIFs, and SVGs for various purposes and optimizing images for better load times.

Furthermore, she covers how alt text, file name, and image size can affect search engine visibility and user experience.

Tune in to learn how to optimize your website images and attract more visitors.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Copyright 2025 Brett Johnson, My Podcast Guy™