Welcome back to The Circle Sessions, the podcast where we explore all things related to content creation and the exciting world of podcasts. I'm your host, Brett Johnson, and today we have Don The Idea Guy as we dive into some fascinating topics that have been making headlines lately.

In this episode, we'll be discussing the recent news surrounding the potential of Joe Rogan's departure from Spotify and the implications it may have for the future of podcasting. What does this mean for Joe Rogan and his massive audience? And how does it tie into the broader conversation about exclusivity in podcasting? We'll explore different possibilities and the potential impact on the industry.

But before we jump into that, Don The Idea Guy shares some invaluable insights on the importance of keeping core fans excited and engaged when promoting a show or content. Drawing examples from the world of superhero movies and the divided opinions of fans, we'll discuss how creating podcast-only episodes with the same actors could be a valuable strategy.

Promotion is a key aspect of any content creator's journey, and we'll dive deep into our personal experiences with discovering new podcasts and promoting our own work. From the missed opportunity of not making The Flash a prequel to something else to the recent release of a podcast-style show on HBO Max, we'll examine the power of effective promotion and the potential of podcast series as prequels to movies or TV shows.

Plus, we'll share intriguing data on the growing trend of listening to audio on TV devices and the role of different platforms in the podcasting landscape.

https://www.insideaudiomarketing.com/post/why-turn-on-the-tv-i-want-to-listen-to-something-is-no-longer-a-strange-thing-to-say

https://www.theverge.com/2023/4/25/23697866/spotify-overpay-fears-podcasts-siriusxm-own-renewal-tom-brady

https://www.headliner.app/blog/2023/09/07/behind-the-mic-from-prep-to-podcast-promotion

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Copyright 2025 Brett Johnson, My Podcast Guy™

Listen to The Circle Sessions

Welcome to The Circle Sessions, where we dive deep into critical aspects of growing your podcast. I'm Brett Johnson, your host, and today we're talking about why podcasting is the future for your business.

As a podcast consultant, I've seen firsthand the ways in which podcasts can benefit your business. From generating traffic to building your brand and creating additional revenue streams, podcasting offers a powerful tool for connecting with your audience. In this episode, we'll explore the four key ways podcasts can benefit your business and why consistency is key.

Plus, if you're looking to launch your own podcast, we've got you covered. Stay tuned to learn more about how to get started.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

www.circle270media.com

www.mypodcastguy.com

Copyright 2025 Brett Johnson, My Podcast Guy™

https://the-circle-sessions.captivate.fm/episode/podcasting-for-business-growth-why-its-the-future

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Is Human Expertise Still Irreplaceable?

In this episode of The Circle Sessions, Tonnisha is our guest, and we dive into the fascinating topic of AI and its impact on marketing. We discuss the increasing use of AI tools in various industries, including marketing, and how they can help predict customer behaviors to drive revenue.

Tonnisha shares her initial resistance towards AI and her recent insights on the proper utilization of AI in marketing. We explore the benefits of experimenting with AI and how it can serve as a helpful assistant in refining ideas and generating content. We also address the question of whether AI will replace human marketing experts and draw parallels to other industries that have experienced similar transitions.

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

Subscribe to Tonnisha's Tip of The Month

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Copyright 2025 Brett Johnson, My Podcast Guy™

Here are 3 key takeaways from our conversation:

1️⃣ Determine your website type: E-commerce, service-based, content, or membership. Understanding your website type will help you prioritize and create relevant pages.

2️⃣ Set clear goals: Identify your primary goal, such as selling a product or building a community. Establish a secondary goal that supports your primary goal, like encouraging email sign-ups or content engagement.

3️⃣ Structure for success: Plan your website pages hierarchically, organizing them in a way that guides users toward your primary goal. Don't overwhelm visitors with too many choices and keep the most important pages easily accessible.

Remember, your website is a powerful tool to grow your podcast and business.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Copyright 2025 Brett Johnson, My Podcast Guy™

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Welcome to another episode of The Circle Sessions, where we dive into the latest podcast headlines with The Circle Of Experts.

We're discussing these intriguing news stories that have been making waves in the podcasting world.

First up, we explore Spotify's plans to clone podcasters' voices using AI technology. This innovative approach aims to translate podcasts into different languages while maintaining the authenticity of the original host. We discuss the potential benefits and concerns surrounding this development.

Google is killing off Google Podcasts for listeners as well as podcasters in favor of new support for podcasts on YouTube Music.

UPDATE:

• There have been two sets of research into consumer attitudes into podcasts on YouTube: Amplifi Media and Coleman Insights presented The New Rules of Podcasting on YouTube at Podcast Movement, and will be guests on the Podnews Weekly Review ▸ tomorrow to talk through the study; and Tom Webster has also written about the benefit of YouTube as a place to promote a podcast.
• One issue for some podcasters is the requirement for shows on YouTube to be ad-free (scroll down to “Best Practices”). Host-read sponsorships are OK, but injection of programmatic ads, or 30-second spots, are not. We understand that means some podcast hosts will have to build a workaround to support this policy, by not supplying ads to episodes requested by YouTube’s RSS ingestion tool.

Next, we tackle the topic of AM/FM radio as a promotional vehicle for podcasts. The recent launch of an all-podcast format by Beasley Media Group raises questions about the effectiveness of radio in promoting podcasts. We examine the strategy of streaming podcast episodes on radio stations and share our thoughts on whether this approach will resonate with listeners.

Sponsor Brew - ProductHunt featured a tool that helps track sponsors of YouTube content:

Join us as we dissect these headlines and more, and provide our unique insights into the evolving podcasting landscape.

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast.

Is “it” your voice?

Is it entertaining?

Is it informative?

Is it edited?

Is it good?

Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at [email protected] to set up a time to talk more about your new or established business podcast.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

In the latest episode of The Circle Sessions, we dive deep into the world of website rebranding. If you're considering a website revamp for your business or podcast, this episode is a must-listen!

Here are 3 key takeaways from the episode:

1️⃣ Integration is key: A website shouldn't operate as a silo within your marketing plan. It should seamlessly connect with your social media platforms, podcasts, and other channels to create a cohesive brand experience.

2️⃣ Functionality over aesthetics: While a visually appealing website is important, don't overlook its functionality and user experience. Ensure that it's easy to navigate, find important information, and take desired actions.

3️⃣ Research and evaluate: Before diving into a website redesign, conduct thorough research. Understand your brand identity, assess your competition, and define clear goals. This will set a strong foundation for your website's success.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Copyright 2025 Brett Johnson, My Podcast Guy™

According to a recent report by Sprout Social and Harris Insights And Analytics, 96% of business leaders agree that investing in social media marketing is crucial for success. Even more impressive, nearly half of these leaders plan to increase their social media marketing budget by at least 50% over the next 3 years! 🌟

Here are 3 key takeaways from this research:

1️⃣ Social media is no longer just a trend; it's now an essential part of business strategy. With the ever-evolving digital landscape, it's crucial to stay ahead and adapt to new platforms, changes, and policies. By investing in social media, companies can remain agile and effectively engage with their audience.

2️⃣ Hiring a social media expert who understands both the culture and business aspect is paramount. While relying on a teenager might sound tempting, a knowledgeable professional will ensure your social media presence aligns with your brand values and goals. They can navigate the complexities of the platforms and create engaging content that resonates with your target audience.

3️⃣ Investing in tools like Canva or Sprout Social can provide a significant boost in social media productivity. With Canva, you can easily create eye-catching graphics to promote your podcast or highlight your next guest. Sprout Social, on the other hand, offers a comprehensive social media management solution, assisting in content scheduling, analytics, and reporting.

In conclusion, as social media continues to play a pivotal role in business growth, it's clear that investing in this area is no longer optional but necessary. By allocating resources, hiring experts, and utilizing the right tools, businesses can maximize their social media impact and gain a competitive advantage. 🚀

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

Welcome back to another exciting episode of The Circle Sessions, where we dive deep into the latest trends and topics shaping the podcasting world. I'm your host, Brett Johnson, and joining me today is the brilliant Don The Idea Guy. Together, we'll be exploring some fascinating headlines ripped straight from the podcasting universe.

🔹 Here are 3 key takeaways from the episode:

1️⃣ AI is a game-changer in content creation: AI tools can assist with generating topic ideas, drafting scripts, transcribing and summarizing audio content, and even writing ads and media kits. By automating certain aspects of content creation, podcasters can save time and focus on delivering high-quality episodes.

2️⃣ LinkedIn Audio Events vs. Clubhouse: LinkedIn has introduced a new feature called LinkedIn Audio Events that mirrors the audio-only experience of Clubhouse. With LinkedIn's refined and professional setting, it provides a platform for targeted networking and knowledge sharing. While Clubhouse gained initial excitement, the long-term viability remains uncertain. LinkedIn Audio Events offer more opportunities for professional growth and a seamless audio experience.

3️⃣ AI's impact on the podcasting industry: According to a recent survey, 42% of podcasters are currently using AI tools to enhance their shows, with 40% utilizing AI in some capacity. However, many indie podcasters still have limited knowledge about incorporating AI into their workflow. AI tools like Cast Magic can assist podcasters in generating titles, timestamps, overviews, newsletter content, and social media postings, ultimately saving time and providing valuable highlights.

Sleepy Time Podcasts study

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Copyright 2025 Brett Johnson, My Podcast Guy™

Are you ready to take your podcast to the next level? 🚀 Join me in this week's episode of The Circle Sessions as I discuss a game-changing book recommendation that will help you crush your podcasting goals!

📚 "You Are a Badass at Making Money" by Jen Sincero 📚

In this eye-opening read, Jen Sincero offers invaluable advice and practical exercises to overcome negativity and achieve financial success. But here's the best part: you can translate these concepts into your podcasting journey! 🎧

Here are three key takeaways for podcasters from "You Are a Badass at Making Money":

1️⃣ Redefine your definition of wealth: Sincero encourages you to explore what being "rich" means to you. Apply this mindset to podcasting and discover how monetary success can be achieved through content creation, monetization strategies, and building a loyal audience.

2️⃣ Kick those excuses to the curb: We all face obstacles and self-doubt, especially when it comes to pursuing our passions. Sincero's book provides you with the tools to overcome these hurdles and embrace the unknown. Don't let fear hold you back from creating the podcasting empire you've always dreamed of!

3️⃣ Harness the power of thought: Your mindset plays a crucial role in achieving your podcasting goals. By cultivating a positive and abundance-focused mindset, you'll attract opportunities, sponsorship deals, and exponential growth. Embrace the power of thought and watch your podcast soar to new heights!

Ready to turn your podcasting dreams into a profitable reality? Join me on The Circle Sessions to dive deeper into "You Are a Badass at Making Money" and discover how to apply Sincero's wisdom to your podcasting journey.

Don't forget to visit my website, www.mypodcastguy.com, where you can sign up for a free weekly My Podcast Guy newsletter. Stay up-to-date with the latest podcasting trends, marketing strategies, and much more!

Let's create a podcasting future that's as badass as you! 💪💰

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS