EPISODE SUMMARY
Is your practice running like a high-performing business, or is it just surviving from one grant cycle to the next? In this episode of The Claim Game, Jeremy and Kathryn Zug sit down with Jill Steeley, a powerhouse in community health and former CEO of PureView Health Center. Jill shares the incredible story of how she walked into an organization facing a nearly $1 million deficit and transformed it into a thriving center with $5 million in cash reserves, all while doubling patient count and growing revenue fivefold.
Jill breaks down her "business-first" philosophy for FQHCs, the five-step approach to organizational transformation, and why the "no margin, no mission" mindset is the key to sustainable patient care. Whether you are leading a large community health center or a small private practice, Jill’s insights on diversifying revenue, fixing "leaky" costs, and the power of professional rebranding are game-changers for any healthcare leader.
KEYWORDS
FQHC, Revenue Cycle Management, Healthcare Leadership, Practice Management, Community Health, Medical Billing, Patience Experience, Healthcare Marketing, AI in Healthcare
TAKEAWAYS
Run it Like a Business: Public and community health often fall into the trap of "grant dependency." To be sustainable, you must adopt the mindset that a profitable business is the only way to ensure the mission continues.
The Five-Step Transformation: Jill and her partner Steve Weinman teach a CEO Bootcamp focusing on:
1. Increasing & Diversifying Revenue: Don't just wait for grants; get out into the community and partner with large employers.
2.Reducing Costs (Fixing Leaks): Address the "silent killers" of revenue—no-shows and high staff turnover.
3. Marketing & Branding: If the community thinks you only do travel vaccines or serve a niche population, you are losing patients with payers.
4. Exceptional Patient Experience: Move from "transactional" to "transformational" care to increase patient retention.
5. Maintaining Momentum: Long-term planning ensures you don't "coast" between funding cycles.
Invest in Technology Now: Use current funding to invest in AI scribes, automated billing, and better hardware. If your tech is "slow as molasses," your best staff will leave for a practice that respects their time.
Control What You Can Control: You cannot control federal grant cycles or Medicaid eligibility changes, but you can control your payer mix, your brand, and your operational excellence.
CHAPTERS
00:00 Introduction: Meet Jill Steeley
05:38 Facing the Reality: A Health Center in Crisis
07:52 Transforming a health center from a $1 million deficit to reserves
07:55 The Business Playbook for an FQHC Turnaround
11:53 A Five-Step Playbook for Health Center Transformation
24:50 From Grant Dependence to Financial Sustainability
31:17 How FQHCs Can Attract Privately Insured Patients
34:19 The Role of AI in Healthcare Administration
40:16 Why Health Centers Need Better Data Tracking
43:27 Conclusion: Preparing Health Centers for 2027
RESOURCES
Today Sponsors: Jane | One Month Grace Period Promo Code: PRACTICESOLUTIONS1MO
FREE WEBINAR: Why Dwindling Grant Money & Government Dysfunction Might Be the Best Thing That's Ever Happened to Your Health Center | Friday 3/13/26 3pm EST
Learn More About The Claim Game: Visit practicesol.com/podcast
The Hourglass Learning Hub: Dive deeper into RCM best practices and downloadable tools mentioned in this episode, like the various checklists and templates, by visiting The Hourglass Learning Hub.
Our Blog: Explore years of educational articles on billing and practice management at Practice Solutions Blog.
Book: For a comprehensive guide on navigating insurance, grab your copy of Insurance Billing Basics: Steps for Therapists to Successfully Take Insurance.
Get full access to The Claim Game at jeremyzug.substack.com/subscribe