EPISODE SUMMARY
Host Jeremy Zug welcomes Practice Solutions' Billing Director, Kelley Sonnenberg, to dive deep into a core RCM challenge: Insurance Eligibility and Benefits (E&B) verification. This episode cuts through the confusion, addressing the controversial question of who is ultimately responsible for E&B checks (patient or practice?) and the reliability (or lack thereof) of these checks (they're only about 70% accurate!).
Kelley, with her extensive experience leading a team of over 20 billers, provides actionable, expert advice on:
Handling the 30% Inaccuracy Rate: What to do when an E&B check fails.
Common Errors: The biggest mistake providers make (it's confusing different plan types!).
Carve Outs: The confusing reality of having a health plan (e.g., Blue Cross Blue Shield) that subcontracts mental health benefits to another company (e.g., Magellan).
The Power of Process: The critical need for Standard Operating Procedures (SOPs) and using E&B templates to stop building jobs around people.
Advanced Topics: How to handle the Authorization Game Over moment and the key to understanding Coordination of Benefits (COB), including the "Birthday Rule".
Simplified Patient Communication: Kelley’s brilliant, three-level "game" analogy for explaining complex terms like deductible, copay, and out-of-pocket maximum to your patients.
Ultimately, this episode empowers you to build the solid systems and foundation needed for scalability, making your practice function around process, not just people.
KEYWORDS
Insurance Billing, Revenue Cycle Management (RCM), Eligibility and Benefits, EB Verification, Practice Management, Clean Claims, Prior Authorization, Claim Denials, Coordination of Benefits (COB), Carve Outs, Standard Operating Procedures (SOP)
TAKEAWAYS
E&B is a Practice Safeguard: While the patient is ultimately responsible for knowing their benefits, running an eligibility check is best practice and acts as a crucial safeguard for your practice to ensure clean claim reimbursement and prevent lost revenue from inactive plans.
Don't Trust the EHR Tool (Go to the Source): E&B tools built into EHRs are often confusing, can be inaccurate (not real-time), and pull pages of information that are hard to interpret.
Always utilize the payer-specific portal (like Availity or Cigna's portal) for the most accurate and easy-to-read, specialty-specific information.
The Single Most Impactful Action: Implement a benefit template to standardize your process. This ensures that every check is thorough, covering the effective date, termination date, cost-sharing amounts, session limits, and the most critical item: Authorization requirements.
The Game Over Move: Authorization: If a patient requires prior authorization (especially for testing) and you don't get it, it will likely lead to a claim denial that cannot typically be overturned or retroactively authorized, meaning you lose the payment. A PCP referral is not the same as an authorization.
Collect the Back of the Card: Always obtain the front and back of the patient’s insurance card. The back of the card has the direct provider phone number for mental health/benefits, which is the quickest way to verify information and uncover carve outs.
COB and the Birthday Rule: Coordination of Benefits (COB) denials are common, especially in Q1. The general rule for dependent children is the Birthday Rule: the parent whose birth month comes first in the year has the primary insurance.
CHAPTERS
00:00 Introduction: Kelley’s Journey to Practice Solutions
04:19 Who Should Check Benefits—Practice or Patient?
06:59 Eligibility Checks Aren’t a Guarantee
08:54 The Most Common Eligibility Mistake
12:47 EHR vs. Payer Portals: Where to Trust Your Data
15:17 How to Talk Insurance With Patients
18:10 Eligibility Overhaul: Templates, SOPs & Intake
20:52 Open Enrollment Chaos: Preparing for January
22:19 Coordination of Benefits 101
25:09 Multi-Site Credentialing & Eligibility
26:13 How Payer Volume Impacts Eligibility Work
28:28 The One Detail You Can’t Miss: Authorization
30:30 Eligibility Mastery: Templates, Portals, Patterns
31:58 Conclusion: Foundations for Sustainable Expansion
RESOURCES
Today Sponsors: Blueprint
Learn More About The Claim Game: Visit practicesol.com/podcast
The Hourglass Learning Hub: Dive deeper into RCM best practices and downloadable tools mentioned in this episode, like the various checklists and templates, by visiting The Hourglass Learning Hub.
Our Blog: Explore years of educational articles on billing and practice management at Practice Solutions Blog.
Book: For a comprehensive guide on navigating insurance, grab your copy of Insurance Billing Basics: Steps for Therapists to Successfully Take Insurance.
Get full access to The Claim Game at jeremyzug.substack.com/subscribe