The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

This is a good case study on why you need to reposition your business to dominate certain target markets, instead of trying to be all things to all people.  In this episode I discuss how we helped this company achieve that in a fiercely competitive market.

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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

There are OH SO MANY ways to attract new clients to your business. Let's do a consult on this and clear the fog.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

How do you REALLY know when it's time to rebrand your business? How do you know that you aren't just wasting your money to give your company a more modern "makeover?"

Listen to this episode and find out why Branding a business is SO much more than a new logo or a website, and why it's one of my most favorite projects to transform any business using.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

In a world that's plagued by mediocre four and supposedly five-star hotels , the Ritz-Carlton has grown to become one of the world's most iconic and enduring luxury brands. 

Their incredibly loyal customer base happily spends $800+ a night to stay at any one of their 108  hotels in 30 countries. 

Why? 

Because no one takes care of the customer like the Ritz-Carlton does.

If you've never stayed at a Ritz-Carlton before, you should make it a priority. Even if it's just for a single night. It will be a smart investment in your own business because you'll experience a brand new paradigm of customer service that will change forever the way you think about serving your own customers.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Being an entrepreneur  - a real entrepreneur that is, is not for everyone.  Yes it sure seems like calling yourself an entrepreneur is the default response given when someone isn't sure what they want to do with their lives, or is between jobs, or who thinks their next song is their ticket to fame and billions.  

Being a real entrepreneur is also different from being a business owner. When you own a business, you've basically just created a job for yourself, instead of working for someone else. This is applaudable for sure, but it's not being an entrepreneur. 

A real entrepreneur is someone who sees a gap in a market, seizes the opportunity, finds a team to help them implement, and then moves on to the next opportunity - thereby creating for themselves a series of assets that they can manage, but not have to work in. This takes a totally different skill set, nerves of steel and a willingness to keep pushing when others fall by the wayside.

If you're an entrepreneur (or think you might be one) - welcome.  This episode will give you a shot of inspiration. I'm glad you're here.
 

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

There's a reason why the word "free" is a four-letter word - at least in your business.  It's probably the most over-used word ever and, if you don't have the right marketing strategy sitting underneath it, it can cannibalize your sales, damage your brand and ... well, destroy the value of your business.  

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

The real estate industry is one of the most antiquated, and for me personally one of the most frustrating industries there is.  Most real estate agents run around grabbing every listing they can, throwing it up for sale, and then .... waiting, waiting, hoping that another agent will come along with a buyer and it will magically sell.  

Yes, the residential real estate industry is horrendous, but the commercial real estate industry is substantially worse.  When you call on a commercial broker to inquire about a property you're lucky if you get a call back EVER - and if you do it might be a couple of weeks later.  Meantime if you're the seller of a commercial property you're tearing your hair out because your agent is doing nothing to market the property (they're waiting, waiting for a buyer to magically appear..) meantime months and sometimes years go by with not a single offer. And when you do eventually get one, your commercial broker gets a big fat commission - for doing what exactly?

Well, once again I applied the Client Stampede Formula to this very antiquated industry and marketed a commercial portfolio for a client, turning the industry upside down and showing sellers (and developers) what is really possible when a portfolio is marketed properly ...
No matter what industry you're in, you're going to want to take a listen to this episode!  

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Whether you're selling software, plastic surgery, consulting services or... luxury hotel accommodation, the principles of successful marketing have not changed for the last 100 years. Yes the way we advertise has changed dramatically (think digital explosion) BUT the triggers that make people buy are the same irrespective of what industry your business is in, or what you are selling. 

In other words, we humans are all hardwired the same way when we make a buying decision.  That's why listening to this case study about a luxury hotel in peril has some very valuable marketing lessons that you can learn from and apply to your business.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Remember in episode #21 how I talked about Shaquille O'Neal's multi-million dollar mistake in making some BIG assumptions about a target market? Well, this episode expands on this idea further by sharing a real-life example of one of the worst buying experiences I've ever had - simply because the salesperson assumed I wasn't a "real buyer".  Have a listen and make sure that you don't make any of these mistakes in your business - they are catastrophic to your brand and your bank account!

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Have you racked up your fair share of marketing failures? Good.  That means you're testing and innovating and always on the hunt for better response rates. With every campaign that's flopped, there's an incredible learning opportunity, but few businesses pause to take in the lessons and instead just dive headlong into the next, and the next - chasing that elusive marketing silver bullet. Take a listen and you might discover that slam dunk campaign is right under your nose... that it just needs a few small tweaks ...

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.