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How is it possible that having just the right combination of words to promote your business can make such a MEGA difference? Creating an Irresistible Marketing Message is step 2 of the Client Stampede Formula and is the number one area I see most businesses stumble with (which then has a trickle down effect to the rest of their marketing making their advertising too easy to ignore). Listen to how having an Irresistible Marketing Message transformed this well-known business and see how you can sharpen up your own.
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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
I heard a joke once that went something like this:
Question: "How do you know if someone is an entrepreneur?"
Answer: "Don't worry they'll tell you!"
Ok, one more joke, this time it's a bit better ..
A young businessman had just started his own firm. He rented a beautiful office and had it furnished with antiques. Sitting there, he saw a man come into the outer office.
Wishing to appear the hot shot, the businessman picked up the phone and started to pretend he had a big deal working.
He threw huge figures around and made giant commitments. Finally he hung up and asked the visitor, “Can I help you?”
The man said, “Yeah, I’ve come to activate your phone lines.”
But seriously, how can you tell if you are an entrepreneur, or if what you really are is a business owner? Both are awesome in their own right but require very different mindsets. You can start as one and move to the other ... I explain all in this, my 50th podcast episode (woohoo!) I hope you enjoy.
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
The power of copywriting to create value using just the right combination of words, is a superpower great advertisers have been tapping into for well over 100 years. Whether you're selling online, or in person it doesn't matter. The strength of your advertisement is what's going to determine whether someone decides to take action, or not.
This episode gives you a quick insight into the difference between how using just any words vs the right words, can make to your bank account. You may never look at clothes shopping quite the same way again!
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
Would you eat at a restaurant that had a poor healthcare rating? I did and the place was still jam-packed ... here's what they were doing right, and why eating there was well worth the risk. ..
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
The Oracle of Omaha is perhaps one of the savviest marketers under the sun. But possibly not in the way you might think. Did you know that marketing sits as one of the most central decisions for every company he purchases? Take a listen to what he values the most ...
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
If your business is focused on selling business to business (B2B) then using LinkedIn is a no-brainer to help expand your company's brand reach, connect with prospective buyers and start building a relationship. Just like every other social media platform, LinkedIN requires a far different approach which is just one of the reasons why you can't post the same content across multiple platforms and expect it to work equally well.
Here are 6 ways to use LinkedIN to your advantage ...
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
As none of us knew the wrecking ball the pandemic would be to the global economy, (especially small businesses) - don't worry if your revenue numbers aren't where they should be. Here are some tips to help things get back on track.
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
There's nothing worse than that feeling of being pressured into buying something. The days of hard-selling are well and truly over (thank goodness), but equally, you're in business to make money so making sales is your bread and butter. At the other end of the spectrum you can't just throw your company's name and logo out there and hope that somehow people will call (why do so many businesses waste money still trying to do this?)
So, where's the happy medium? How can you easily make sales without, well, that icky business of "selling"? Here's how ...
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
Ready for your company to go viral? One of the smartest things you can do is create a series of videos that captures the personality of your business and makes people laugh. As you know, boring advertising is everywhere, but a company with a good sense of humor - well, that's worth sharing ...
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
Every business I have ever worked with (including my own sometimes) have had a leaky marketing bucket. What's a leaky bucket? It's a gap or shortcoming in your marketing engine that reduces your company's ability to attract, convert or retain clients. In other words, it's money flooding out of your business. Sometimes these holes or gaps are small and can be easily fixed, which means your marketing return on investment can be immediately improved with just a few simple strategies. Other times, the entire marketing engine (or bucket) needs to be overhauled or rebuilt, which will then pay for itself many times over. Has your company got marketing leaks? Find out how to fix them by listening to this episode!
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
From the publisher's feed
Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done.
You're a black sheep, an…
Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).