The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

The first chapter of The Client Stampede book is called "Hello Hare" - which basically says this: Aesop got the story of the hare and the tortoise all wrong. The tortoise may have won back in the good ol' days when desktop computers were the size of mini-fridges and life didn't move at such an insane pace. But in today's world, the hare wins every time because speed, nimbleness and the willingness to pivot on the fly without having everything already figured out - before starting - is what today's successful leaders do.
So... Hello Hare! I'm glad you're here...!

Buy The Client Stampede book on Amazon - Paperback, Kindle and Audio
https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Some of the best ideas to grow your business, come from watching other successful businesses grow theirs.  It doesn't matter what industry your business is in - your most profitable ideas can come from adapting things that have worked in other industries, and bringing them across to your own. This strategy is what creates business break throughs - for example McDonalds all started because Ray Croc was standing in the milk bar of a dime store. He watched them make different flavors of milkshakes in quick succession and wondered how he could apply this idea to his food business ...

This is a lesson I learned in a department store in Ireland ...



Want more marketing tips, tools and strategies, this time delivered to your inbox? Subscribe to my eMagazine,  Monday Marketing Gold https://www.bolderlouder.com/marketing-gold

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

I know that given the choice between working on your company's marketing versus going to see the dentist too get a root canal, most folks would be evenly split between the two. In my experience most people are in business because they love doing the thing they do - whether it's creating better software, rejuvenating aging faces, or coaching others to live a better life. 

If the root canal option seems remotely appealing (rather than working on your company's  marketing), this episode is for you ... :)


Want more marketing tips, tools and strategies, this time delivered to your inbox? Subscribe to my eMagazine,  Monday Marketing Gold https://www.bolderlouder.com/marketing-gold

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Back when I was new to marketing and running my own agency, I used to believe that if enough people knew about how awesome a product really is - then it would be a massive hit.

Now while there is an element of truth in this, and it is technically true - it's a  long, hard, slow way to build a business. Let me explain. If you have to educate people first why your product or service is the best - and they're not already looking for it - your marketing has to work doubly hard because you have to invest in creating education marketing for them first to make them realize that they even have a need in the first place. It's far easier if the people you are looking to serve are already looking for your kind of product or service. That way, all your marketing needs to do is channel their demand - NOT create the demand.

In other words the WHO of who you're selling to - is the most important thing! Far more important than leaping ahead to what you're selling.  That's why the Client Stampede Formula begins with Step 1 - identifying your starving target market.

Listen in and see why The Who is so critical .

Want more marketing tips, tools and strategies, this time delivered to your inbox? Subscribe to my eMagazine,  Monday Marketing Gold https://www.bolderlouder.com/marketing-gold

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

How do you decide if something is worth the price being asked? By assessing it's VALUE.  The assessment of value is entirely subjective - that new Golf Driver you bought for  $4500 isn't  worth $35 to me because ... I don't play golf. BUT if I did want to learn to play golf, and you invested some time teaching me about the differences between each of the different clubs, the materials they're made with, the grips, the length and size of each shaft and so on - and how each of these factors dramatically affects performance ... well now you've definitely got my attention, and it's very possible that I would now start to recognize that your new driver is worth every penny.

That's what great marketing has to do. It has to take your prospective buyer by the hand and teach them things that you already know and take for granted - namely why your company is so awesome to do business with.

This episode mentions nothing more about golf, but is another lesson in how to establish VALUE - a key goal of your marketing.  

Want more marketing tips, tools and strategies, this time delivered to your inbox? Subscribe to my eMagazine,  Monday Marketing Gold https://www.bolderlouder.com/marketing-gold

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Did you ever watch that old chick flick called "Under the Tuscan Sun?"  

Italy is one of my favorite countries to visit, but that's not the reason I liked this movie. Actually I don't remember anything about this movie except one very memorable line where one of the characters talks about a very steep section of the Alps between Austria and Italy called the Semmering. It is an impossibly steep, very high part of the mountains. The reason this part of the movie stuck out to me is because this one character tells us the true story of how they built a train track over these Alps to connect Vienna and Venice. But here's the thing. They built these train tracks even BEFORE there was a train in existence that could make the trip. They built it because they knew some day, the train would come.

And the train did come. 

 In other words, you have to act like success is already yours - and this is the act that MAKES the success happen. It's like acting something into existence.  

 This episode is another version of that story ...

Want more marketing tips, tools and strategies, this time delivered to your inbox? Subscribe to my eMagazine,  Monday Marketing Gold https://www.bolderlouder.com/marketing-gold

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Have you ever dropped the price on a product or service - not a little, but a lot - to make some quick sales? If you have, you're certainly not alone, but it does mean that your current marketing is not strong enough to do the job without dropping your price, so it's time for a change in strategy.  Here's why ...

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

One of the easiest ways to make your company go viral - is to do something that makes people laugh - and want to share with others.  One of the easiest ways to do this is by taking the humble on-hold message and infusing it with your company's own brand of wit. No one is expecting an on-hold message to be anything other than boring elevator music, or possibly a sales pitch recorded in a mono-tone, so once again doing something the opposite to what everyone else is doing - is going to make your business stand out.  This works especially well for professional offices - like doctors', dentists' and lawyers' offices - which usually are so ultra-serious. Granted, humor needs to be a part of your brand and something that reflects your personality - but have a listen to some of these messages and see if this is something you could do.

PS How do you know if people are enjoying your new on-hold messages? If they mention it to you or your staff, share it on social media, or talk about it - in any capacity, then you know you've got it right.... and it sure beats the alternative ... people hanging up or rolling their eyes from boredom.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

I'm just going to come out and say it - for most people tracking marketing results can feel about as exciting as watching paint dry. People either feel completely overwhelmed at the idea of doing this (where to even start?), or if they're doing it already - they're only partially doing it, so their data isn't truly accurate. And btw asking clients where they heard about you is NOT tracking! This episode will help you start tracking your marketing results in the simplest possible ways. Anyone can do it. And why would you want to track your results in the first place? Because this is your money trail - your REAL money trail because it's telling you what marketing activities are REALLY bringing you the big bucks, and which are not...

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Do you think laundry is exciting? I sure didn't - that is until I came across this company in NYC that serves the top of the market.  They have found a really simple but very effective way to make laundry fun by doing something unexpected. And, if they can make laundry exciting - well, just imagine how you can apply this same principle to something in your business that is far more thrilling than a clean cotton sheet...!

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.