The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

Do you remember that popular book from about 10 years ago with the cringe-worthy title "Men Are From Mars, Women are from Venus?" 

Well, when it comes to buying behavior and emotional triggers, the way men and women approach their buying decisions may as well be from different planets. 

This means EVERYTHING from your Irresistible  Messaging (Step 2 of the Client Stampede Formula) to your Extraordinary Branding (Step 3) and Packaging up Your Products and Services (Step 4)  has to be set up specifically to speak and resonate with this demographic - BEFORE your ad campaigns are created.

This episode sheds some light on how women - the world's super consumer - make their buying decisions and why it would be a very worthwhile investment to appeal to them more  ...

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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Ahhh copywriting - the science and art of using words to persuade. It's a learned skill (not a gift or special talent), but once you know some key principles you can immediately start reaping the rewards. 

The first step in writing great copy is being acutely aware of the words you use. Every word is loaded with meaning - so is it the right one? This super-short episode tells the story of how just adding one word to the end of a sentence - transformed their business

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Ahh great ideas - they can descend upon us like tidal waves sometimes. But how do you know if you've got a REALLY good idea - you know that one idea in a million that could put you on the map in a REALLY big way? Use this simple test ... it can save you a LOT of wasted time and money...

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

One of the hardest things to do as a business owner - is to act as your own consultant and see where the issues (and opportunities) lie within your own business.  Just so you know it's not just you! I'm a consultant and I still can't act as a consultant to any of my own businesses because I can't be objective - there's just too much emotion involved, (which is why I regularly invest in outside strategic advice).  If you're not getting enough customers, it may not be because of the reasons you think. It's common to automatically assume that it's because you need to invest more on your marketing campaigns, but this is rarely the real issue. You have to dig to find the root cause.  If you need more customers or clients, then this episode will help you dig to the root cause!

PS If you are enjoying the Client Stampede podcast, please leave us a review on Itunes or on your favorite podcast platform - thank you!

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Yep I know the number one most frequently asked question is "what should my marketing budget be,"  but the fact that you're asking that question means you're looking at things through the wrong end of the telescope.  Another great quote I heard recently is that "Marketing is far too important to be left only to the marketing department."  That's why, no matter whether you're an army of one or the CEO of hundreds, Marketing and Money-Making go hand-in-hand which is why you should never ever delegate or outsource your marketing entirely. This brings us full circle to the thorny question of how big your marketing budget should be ... this question and more answered in today's episode.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

With Facebook's ad share plummeting, and Google's ad network costing higher than ever for impressions and clicks, TikTok is proving to be the new platform of choice - but NOT  to attract the attention of teens. Guess who else is watching those TikTok videos and laughing or twerking alongside their kids - yup it's the new engagement platform for parents which is why lots of big brands are flocking there.
But if you're not (yet) a big brand. .. should this be a platform you're diverting money and resources to? The answer of course depends on your target market, and how much your brand likes to use humor to get a good laugh from the audience (with a sales objective).  

Inside this episode, some interesting facts about TikTok you probably didn't know plus some insider hacks to get your videos noticed.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Do you have anything designed by Kenneth Cole in your wardrobe? A pair of shoes, a leather satchel, or a t-shirt with some kind of fashion-forward statement emblazoned on it? Now a global empire, Kenneth Cole started off with humble beginnings - a guy with a plan and no money. Hear how he launched his shoe company in just two and a half days with some creative thinking and bulldog tenacity.   

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

These harsh words were said to me by my first marketing mentor when I was just starting out. They stung like crazy, but of course, he was right. I have since decided that the word failure should  be a 4-letter word and removed from everyday vocabulary because, as an entrepreneur (or a business owner), there's no such thing. No matter what  happens, as long as you're pushing forward in some small way ... there IS NO FAILURE. Not unless you've given up that is...

Reminds me of my favorite Japanese proverb "Fall down seven times, get up eight."

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

As you no doubt already know from difficult past experience, not all your customers are created "equal". By that I mean some customers are an absolute joy to work with, while others turn your hair grey and make you want to throw in the towel.   Your big wins will always come from being able to work with more of those customers that you love working with AND who have the budget to pay you. So how do you find more of them, and how do you best approach them? Listen to this episode to find out ...

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Have you ever been in a difficult situation where you feel like you've been backed into a corner, and you've got no choice but to give it everything you've got? Where failure just can't be an option? That's the situation I was in during the last recession when the housing market collapsed and no real estate agent wanted to sell my house unless it was in foreclosure. I HAD to sell, and ended up having to sell it myself by creating a marketing campaign that would run for just 7 days ... have a listen to this episode to hear what happened and why what I did made real estate agents made,  the neighbors ecstatic and the formula that came out of it has now been used to help thousands of businesses in 72 industries to date.  

My new book called The Client Stampede - launches today and is available on Amazon and in all good bookstores - paperback, kindle and audio.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.