The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

Have you ever bought a product sight unseen, just because you fell in love with the way it was described to you in an ad?

If you've read my book The Client Stampede, you'll know I do that a lot (LOL).

Creating word pictures of a product is an advanced copywriting and marketing strategy that is a bit of a lost art, which is a pity because it's so darn profitable AND it makes your ad more memorable and a fun read.

In The Client Stampede book, I give an example of how two different product descriptions for the exact same item - a man's shirt - drastically alters our perception of its value. In the first example, the one that uses word pictures, we are whisked away to a golden age in Hollywood and our perception of value is MUCH higher as a simple result of the word picture created. The second description doesn't use word pictures at all. It sticks to the facts about what the shirt is - and isn't. As a result, the second shirt - which is identical - sells for a fraction of the price of the first one.  Learn the power of creating word pictures for your products and see the difference it makes to your sales.


The Client Stampede Book (#1 Amazon Bestseller) is available in paperback, kindle and audio
https://tinyurl.com/yk27y62c

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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

If you find running advertisements for your business overwhelming, or get disappointing results then you need to listen to this episode before you buy advertising ever again. It will help you to stop blowing through your marketing budget, hold your campaigns accountable for the  results they bring (instead of having to guess), and will motivate your prospective clients to get off the fence and buy now ...

Welcome to your company's advertising - simplified :)

Need more help getting your company's marketing sorted once and for all? Grab a copy of my book The Client Stampede so you don't waste money on this ever again. It's available on Amazon in paperback, kindle and audio, in all leading bookstores.  See link below:
https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

There are so many trends bearing down on us in the post-pandemic world, but this one - dubbed as the "Experience Economy" is an opportunity for your business to stand out as never before.  Have a quick listen to learn how you can leverage this new opportunity quickly and easily ...

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

There are so many incredible apps to help you do things smarter and more efficiently in your business.  We're kind of tech-obsessed in our marketing agency and keep our fingers on the pulse of the best apps to use that truly make life easier.  Here are five of my favorite...

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Step 1 of the Client Stampede Formula starts with the age-old question of laser-focusing your marketing efforts onto The Who of who you're selling to. This can feel counter-intuitive but in todays over-saturated digital world, it's more important than ever to "find your tribe" and then make your company an integral part of their success. The better you know them, the more you can help them by providing products and services tailored to their wants and needs. Do you think you already know your target market really well? Test your knowledge by answering these three important questions ...

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

One of the most powerful strategies you can use to grow a business - is to swipe what's working in a totally different industry, and start using it in your own.  That's how Ray Croc got his idea to start the first McDonalds - by looking at a soda fountain making drinks and thinking wow wouldn't it be great to figure out a way to make hamburgers just like that.
You might not shop at Old Navy, but they are a sales and marketing juggernaut that are doing a lot of great (and dare I even say even cutting- edge) things!

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Guess what the selfie culture has gone and done? It's made us ego-centric maniacs like never before. In truth, great advertising has never been about a company. It's always been about the buyer.  Today, more than ever your marketing message has to make your buyer feel special, and understood, and well... you get the idea! So why do so many companies still stubbornly insist on making their marketing all about them? I haven't figured that one out yet, but I'm guessing this is just because they don't know any better.

 But now that you're here, listening to this episode I'll know it won't be your company making such a detrimental mistake - and that will make me sleep better at night :)

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

This might sound as exciting as watching paint dry but if you don't know your marketing baseline then, it's about trying the same as driving at night blind folded.  Ok it's not quite that bad, but you get what I'm trying to say. It's time to stop guessing, start tracking. Don't feel bad. I've worked with four big name companies to date who's marketing team didn't know their marketing baseline. Before you start making any wholesale changes to your marketing, know your marketing baseline so you have bragging rights - and indisputable proof - that what you're doing is working like gang busters.

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

This episode showcases one of my favorite businesses from a marketing perspective. They might be selling one of the most boring products on the planet, in a market where margins are razor-thin and they have competitors galore - but that makes their success even more admirable.

The secret to their success? Their marketing engine is a well oiled machine - one of the best I have ever seen.  Listen to this episode and learn from the pros... 

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

What happens when a new company enters the scene and they have no real marketing strategy and certainly no marketing plan - but they need customers NOW.
The default marketing position relied on by so many companies (new and old) is dump the price to drive sales.

Well this newcomer business did just that and ... the strategy backfired. Fortunately the owner did a quick marketing pivot and ... the company went on to an iconic US brand name synonymous with ballgames and backyard grilling.  Have a listen to this episode and learn why cheap = bad, pivoting = good and being strategic about your marketing works best of all!

Need to learn more pricing strategies - specifically how to charge higher prices and have customers gladly pay? Grab a copy of The Client Stampede book in paperback, kindle or audio and go straight to chapter 5 ...

https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

GET  MORE MARKETING & SALES  TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.