The Clientside Podcast

Andrew Armitage talks to branding and PR expert Megan Matthews.

Megan explains exactly what branding means, and how this goes much further than you may typically realise.

We discuss the importance of authenticity, especially when it comes to your brand story and why having a re-brand isn't always the solution that's needed.

In this episode of the Clientside Podcast Andrew Armitage talks to Danielle Gagnon, a SEO ninja who helps entrepreneurs and small business owners turn their passions into profit online.

We discuss how you can generate leads from your website using various methods including landing pages, freebies and SEO.

We also discuss how tracking these methods is vital to succeeding, and how it doesn't have to be expensive or scary to do so. Danielle shares some top tips and tools that you can use to start generating your own leads today.

In this episode of the Clientside Podcast Andrew Armitage talks to fellow agency owner Joe Birkedale about ABM in inbound marketing.

Joe explains what ABM is, he highlights how it isn't a new concept and gives some examples of how it has been used by reps previously. He explains how it can be implemented for both new and existing customers.

We discuss the three key phases of ABM and how using this more targeted approach seeks to connect with the decision making unit as a whole and not just connect with an individual who may ultimately not have the authority to place an order.

Andrew Armitage talks to former BBC TV journalist and Business Story telling expert Steve Rawling about what Business Story telling is and how a story can be used for a positive impact.

We discuss how telling a story and sharing both the positive and negative business experiences allows those listening to relate and learn more about who you really are as a business.

We look at how having clarity over who your audience is and not speaking in the abstract can enable you to reach potential leads easier.

In this episode of the Clientside Podcast Andrew Armitage talks to SEO expert Thomas Marriott about the fundamentals of SEO. Thomas highlights the importance of starting with good content that answers the questions your audience want to know.

We discuss the three pillars of SEO and why all three are needed. We look at how long it takes to reap the benefits of implementing SEO, what an SEO season is and how lockdown has impacted rankings in various industries.

In this episode of The Clientside podcast Andrew Armitage discusses the customer journey and it's significance with Will Laurenson of Monkey Blocks. With e-commerce taking up significantly more of the market than it did prior to lockdown, there has never been a better time to ensure you are getting it right,

Their discussion focuses on how to creative a positive experience for your customer at every touch point whether it be in your online shop, customer service centre or through your customer loyalty programme.

Andrew Armitage talks to digital transformation expert Richard Godfrey about what the phrase really means, and how starting off with the right mindset can enhance the digital transformation experience.

In this episode we discuss Richard’s experiences of working with clients in both the public and private sector, the challenges businesses often come up against and how you can use his methodology (the 5 D’s) to take the first steps in your own digital transformation.

Richard highlights where companies often struggle and why, by approaching it in the right way, a digital transformation isn’t something to shy away from. 

In this episode of the Clientside Podcast, Andrew Armitage talks to podcasting expert and founder of radio.co James Mulvany about the many benefits that podcasting can bring to your business and how you can get started. During lockdown digital platforms have seen an increase in use, despite podcasting being something that has been popular for some time, there is still plenty of room in the market!

We talk about James’ career and how his own experiences with podcasting led him to start matchmaker.fm – which he describes as Tinder for podcasters. We discuss the motives behind starting a podcast, the rise of video in the podcasting world and things that you should consider before starting a podcast yourself. 

Clarity in communication is vital at the best of times, but none more so than when reacting to a crisis on what could be the worst day of your career.

Andrew Armitage talks to crisis management expert Jonathan Hemus of Insignia Crisis Management about companies should plan their response when things go wrong, and why practice and role playing crisis situations could even increase the value of your company in the wake of a disaster. We also look at the role of social media and how crises expose what your brand values really mean to company's forced to react to the unexpected.

In this episode of the Clientside Podcast, Andrew Armitage talks to LinkedIn expert and author Scott Aaron about the principles of making LinkedIn work for you.

The discussion focuses around how looking for collaboration and connecting with 'yourself' will build a stronger LinkedIn presence. Scott teaches the art of 'human connection', which is at the heart of all networking, and arguably business itself. As national lockdowns start to lift around the world and social distancing becomes a way of living alongside Covid-19, those human connections will be ever more important for individuals to grow their networks and influence in the future.