The Clientside Podcast

Translating your website to appeal to a wider audience is something that is becoming increasingly common.

In this episode of the Clientside podcast Andrew Armitage talks to Wendy Pease of Rapport International about the considerations that are required to successfully translate your website.

Wendy highlights the importance of considering the translation from a marketing and design perspective as well as the translation of the words, Wendy shares how you can get the best results from your translation agency along with some of the more common mistakes she sees.

We're all aware of the importance and role of good content, but getting a message across clearly can be difficult, especially when you've only got seconds to grab the readers attention.

In this episode Andrew speaks to Sarah Townsend, a freelance marketing copywriter about the importance of good content, which comes first, the website or the copy and the mistakes she sees many people make when they are writing their own content.

Google's Core Web Vitals are a new set of metrics to measure the performance and usability of your website. While page speed has long been recognised to have an impact on how well your website performs, these new measures from Google are a strong indication that performance will be increasingly likely to impact your search engine rankings.

In this episode, Andrew Armitage speaks to Arjen Karel, a web developer from the Netherlands specialising in website performance and they discuss the expected impact on search engine visibility and why performance is often a design choice that involves an element of compromise.

Pool player and footballer on the weekends,  marketer and content fanatic in the week. Ollie Whitfield is plying his trade as a product marketer for B2B SaaS companies, VanillaSoft & Autoklose,  2 leading Sales Engagement platforms.

In this episode, Andrew Armitage talks about researching and approaching agencies, the pitch process from a client perspective, what you can do to really help build a relationship with an agency.

Keith Monaghan has sent email campaigns to millions of recipients for some of the world's most recognisable brands including Western Union, bike brands Specialized and Trek, Lucas Film and Nike.

In this episode, Andrew Armitage talks about privacy in email marketing (which is timely given the more recent announcement from Apple), whether email automation needs to be personalised and the importance of not over-complicating your campaigns.

Keith’s mission is to simplify marketing and help businesses of all sizes reach their customers with good, solid marketing that gets results. He's the author of 'Easy Email Marketing: 10 Simple Steps For Creating And Sending Email Your Customers Will Love'.

In this episode of the Clientside podcast Andrew chats to Lorraine Ball from Digitaltoolbox.club about user generated content, what it means, how to do it and what to do when it goes wrong.

Lorraine highlights the importance of customer satisfaction and how using reviews, as the most basic level of user generated content offers several opportunities.

We discuss the challenges that data privacy brings and some of the fun user generated campaigns you may have come across online.

Andrew Armitage talks to Elliott King about growth in a crisis.

The discussion focuses on the impact the recent crisis has had on businesses from different sectors and how strategy is crucial to get through the next few months. We discuss how having a short term plan and nurturing your current clients is vital. We touch upon the different types of growth and Elliott highlights the importance of measuring growth.

As we get closer to the end of the year, we discuss how you can prepare for 2021 and what strategy you can put in place to give yourself an advantage.

In this episode of the Clientside podcast Andrew speaks with Bryce Davies from workforce.com about innovation and what it really means.

Bryce highlights the importance of not innovating for the sake of innovation and that during uncertain times re-engaging with customers and understanding their problems can be a great driving force for innovation. Bryce believes that building a relationship with customers is the key to innovation.

Bryce suggests rather than allocating time to innovate, allocate time to talk to your customers as innovation doesn't have to be coming up with the next big idea.

Andrew Armitage talks to Dave Birss about creativity and innovation.

We discuss what creativity means and the many misconceptions people have surrounding it. Dave highlights that businesses are needing to innovate more than ever before, due to the pandemic and has some examples of those who have done so successfully.

We discuss the idea of brainstorming and the flaws that are typically found in attempts to be creative, solve problems and generate ideas when under pressure to do so.

Dave leaves us with some tips on how to structure the creative process including figuring out what you want the output of a session to be and working back from there.

In this episode of the Clientside Podcast Andrew speaks with StoryBrand certified fellow agency owner Steve Brown.

We discuss Steve's book - The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business. Steve highlights four crucial components that make up what he has called the business growth stack. They are marketing automation, campaigns, sales automation and clear messaging.

We discuss websites and the importance of understanding your real aim before re-building yours. Most people have an expectation of what their website will do for their business, however getting the messaging correct first is key. Steve refers to this as HEO, human experience optimisation. In this increasingly virtual, digital world we are living in, having some human connection is critical.

Steve compares a website to a toilet, everyone needs one, but is it what makes a house a home?