The Clientside Podcast

In this highly relevant episode, Andrew Armitage talks to former Hollywood actor Dominic Colenso about communicating over video - whether you're joining a Zoom meeting, delivering training or giving a sales presentation online.

We talk about Dominic's career in acting and how his understanding of storytelling allowed him to make the transition to helping business owners with their communication. Dominic also shares insights on his IMPACT methodology that is the central theme of his best-selling book, and why mindset is one of the greatest barriers to using video to raise your profile.

Andrew Armitage talks to designer, author, speaker and mentor, Sapna Pieroux about her 6-step branding process that she explains in her new book, Let's Get Visible! The book has been a number 1 best-selling title in four Amazon categories and promises to help you gain brand clarity, stand out in your industry and supercharge your business growth.

In this episode we talk about Sapna's career that has included advertising across a range of media, including radio, print and events, before moving on to talk about her own VISION process that she works through with her clients. She explains how your own personal values need to be articulated through your brand, and why simply getting a new logo won't cut it in an age where people don't have the time to think about trying to work out what you stand for.

The world has changed too much in one week, but in life, and business, we need to adapt to what looks to be the new normal for the foreseeable future.

In this episode of the Clientside Podcast, digital agency founder Andrew Armitage chats with A Digital's digital marketing lead Dean Duffield on the immediate impact of remote working, eCommerce, online advertising and SEO.

Links from the show:

• Zoom
• A Digital Facebook Group
• A Digital Blog
• Digital Scorecard

Following our last episode on digital skills, in the absence of a guest for this episode, Andrew Armitage follows up by talking about the skills that he feels every digital marketer (or arguably just marketers, period) should have to help them do their best work when it comes to managing website content, creating audio and video material, analysing data and creating graphics.

Andrew Armitage is joined by Veronica Swindale, the MD of the North East Sales and Marketing Academy (NESMA) to talk about the digital skills gap in digital and marketing based roles.

In this episode we hear about how businesses need to create an environment of continual development and the reason for the skills gap we face is not because of a shortage of people, but a lack of high level qualifications. The pace of change in marketing is such that as soon as people become qualified, the marketplace has already moved on and education invariably can't keep up with what's current.

We also talk about culture and the importance of strategic planning, so rather than just telling stories, people understand why they're being told it, and for what, and who's benefit.

Finally, you can test your own digital skills with the A Digital Scorecard. Visit https://scorecard.adigital.agency to find out more.

Enjoy the episode!

Website maintenance and security is something that can be overlooked as it's often one of those things that is out of sight, out of mind. However, websites are surrounded by an environment that is always changing, sometimes at light speed, which inevitably has an impact on your website.

In this episode, Andrew Armitage talks to A Digital developer Matt Shearing about the importance of keeping a website up to date and why security should be high up on your list of priorities as a website owner.

After being taken aback by a conversation that included the sentence 'we've done the SEO', we talk about why Search Engine Optimisation is an ongoing activity and will never be 'done'. In this episode, A Digital marketing lead Dean Duffield joins the show again to talk about why companies need to have a basic understanding as a minimum of the main factors that influence a strong showing in the search engine results pages.

Influencer marketing hit the headlines early in 2019 following the Netflix documentary Fyre Festival. But while influencer marketing has been around for a while, its often seen as the preserve of celebrities with millions of global followers. As influencing has become a new career option, we talk to experienced marketer Jenna Vernon about how you might set about running a your own campaign with influencers on social media.

A Digital's paid search expert Dean Duffield joins Andrew Armitage to talk about planning and preparing for a paid search campaign.

There's little point in simply setting up a few ads and giving Google some budget - the results will likely be disappointing.

In this episode, we'll talk about the planning and preparation needed before you start a paid search campaign and why it's not as straightforwards as turning on a tap o qualified leads.

This is a short trailer to share what you can expect from the Clientside Podcast. We hope you can join us as we talk with marketing and digital professionals about a broad range of subjects relating growing and scaling your digital activity within your wider marketing.