In this interview Caroline McKenna from Social Good HQ discusses her content marketing journey - from looking up the word ‘blog’ on Google to struggling with consistency, to understanding more about herself and how content marketing will build her business. The turning point for Caroline is when she understood that through content, she can provide more value to her audience, build trust and ultimately solve people's problems. Caroline will help you understand the challenges that you will come up against early on in your content marketing journey and how to make sure you don’t get stuck. Content marketing is not all about traffic, SEO and conversions. For Caroline, it’s about giving, helping and attracting the right audience. ResourcesThe Go Giver by Bob Burg - http://amzn.to/2feobGKThe Content Code by Mark Schaefer - http://amzn.to/2azZ7xBThe Membership Guys - https://www.themembershipguys.com/Essentialism by Greg McKeown - http://amzn.to/2gH37xDThe Mad MArketing Podcast with Marcus Sheridan - https://www.thesaleslion.com/mad-marketing-podcast/Connecting with Caroline: Website: https://socialgoodhq.com/Ebook - 62 ways to make your nonprofit a success!: https://socialgoodhq.com/62ways/Facebook: https://www.facebook.com/charitypeeksTwitter: https://twitter.com/charitypeeks

In this interview Julie Christie discusses how she has transformed her business and her life through content marketing. Julie’s business started as a traditional family photographer, and is now running a successful membership site for photography business owners. There have been a lot of lessons along the way for Julie, including the many fears of podcasting and video. Julie shares with you her experience, and how she overcame these fears. You can connect with Julie on social media at:Facebook: https://www.facebook.com/TeaBreakTog/Twitter: https://www.twitter.com/TeaBreakTog/

Chris introduces the Volume I Part I of the interviews with CMA Members.

In this episode I share with you a whole bunch of things I've learned about improving my public speaking skills.

This will be valuable for you if you speak in groups either internally or externally from the organisation, and if you are actively improving your public speaking skills.

Resources mentioned

Workshop with Marcus: https://www.thecontentmarketingacademy.co.uk/world-class-communication/

Podcast from Marcus Sheridan: https://www.thesaleslion.com/mad-marketing-96-9-keys-world-class-speeches-communication/

Confessions of a Public Speaker by Scott Berkun: http://amzn.to/2bnGaOO

Over the past year we have grown a community of 100 members. You

know it as the Content Marketing Academy, or the CMA for short.

As you can imagine, an idea grows and changes over the course of a year, and what the CMA was a year ago is very different from what it is now.

In this episode I go into detail what the CMA is, and the benefits of being part of a learning community.

You can download the essay in full here: https://s3-us-west-2.amazonaws.com/contentacademy/The+CMA+-+A+Learning+Community+(FINAL).pdf

Join us here: www.cmamembership.co.uk

In episode 68 of the Content Marketing Academy podcast Chris Marr shares what's on his mind about what it really takes to be successful with social media in 2016.

For Chris it's all about getting back to the basics of social communications.

Here's a summary of the topics discussed:

- Trust is everything: How social media amplifies the process of know, like and trust

- How social media allows access to you and your business

- Why individuals and businesses struggle to adapt and adopt new platforms

- Why business owners can't find the time for social media and marketing

- The best methods for success with social media in 2016

Our Workshops: https://www.thecontentmarketingacademy.co.uk/content-marketing-workshop/

Free Content Crash Course:

http://www.contentcrashcourse.co.uk

CMA Membership:

http://www.masterclasscommunity.co.uk

CMA Facebook Group:

http://www.tcma-fb.co.uk

TCMA2016 - Content Marketing Conference in Scotland:

http://www.tcma2016.co.uk

In episode 67 Chris Marr interviews Dan Norris about building trust, making and impact and creating businesses that people truly care about.

This interview captures Dan's fresh and grounded philosophy to business and entrepreneurship through insights into his experience with businesses that have failed and succeeded and how his success has now established him as an entrepreneurial thought leader.

You will learn about:

- The milestones that have significantly impacted Dan’s success in becoming a thought leader

- Why trust and truly understanding your audience are the most important factors in building your brand and creating content

- How to create good content for people

- How to validate a business idea and why there’s no blueprint to success

- What he has learned from building WP Curve and applying to Black Hops

- Why branding is one of the most important elements of business

- How to build and connect with your audience

- The benefits of bringing your core fans close to you

- How to build a community & associated platforms

Keynote Presentation:

10 things bootstrapped founders can learn from startups: https://youtu.be/Z9THwPqaWGE

Books:

7 Day Start Up: http://amzn.to/1OgZQhW

Content Machine: http://amzn.to/1L2sEEv

Pro Community: https://contentmachine.com/community/

Social:

Instagram: https://www.instagram.com/thedannorris/

Snapchat: thedannorris

Twitter: https://twitter.com/thedannorris/

Facebook: https://www.facebook.com/dannorrisinformly

Facebook Group (Open): https://www.facebook.com/groups/592264044218722/

In this episode Chris discusses finding the time for content marketing, the barriers and what prevents people from embracing content marketing and the big benefits of content marketing.

Snapchat Blab replay link to follow once uploaded to YouTube.

Our annual conference: http://www.tcma2016.co.uk.

Our Workshops: https://www.thecontentmarketingacademy.co.uk/content-marketing-workshop/

In this episode Chris Marr chats to Pete Matthew and Julie Christie about how and why they have integrated podcasting into their business.

Pete and Julie are both speaking at TCMA 2016 on 2nd & 3rd June 2016. Find out more at http://www.tcma2016.co.uk.

(This was a live Blab and video show from 26th June 2016 - https://youtu.be/QQ5v-Hc-DO0)

You will learn:

- How podcasting has dramatically transformed two traditional businesses

- Why trust is everything in business & how you can build trust through podcasting

- How podcasting fits in with your content marketing strategy

- How being a teacher is central to the philosophy of content marketing

- Why you need to give everything away

- How you can build a business with content marketing

- Why content is the starting line in marketing today

- How you know your podcast is working and building authority

- What it takes to make it happen

- How to market your podcast

- What platforms you can use to host your podcast

Books:

The One Thing by Gary Keller - Click here to buy on Amazon UK (http://amzn.to/1kTOv8T)

Connecting with Julie Christie

Twitter: https://twitter.com/teabreaktog

Website: http://www.teabreaktog.com/

Podcast: https://itunes.apple.com/gb/podcast/tea-break-tog-photography/id988357686?mt=2

Connecting with Pete Matthew

Twitter: https://twitter.com/petematthew

Website: http://meaningfulmoney.tv/

Podcast: https://itunes.apple.com/gb/podcast/meaningful-money-podcast-making/id581790263?mt=2

Free Content Crash Course:

http://www.contentcrashcourse.co.uk

CMA Membership:

http://www.masterclasscommunity.co.uk

CMA Facebook Group:

http://www.tcma-fb.co.uk

TCMA2016 - Content Marketing Conference in Scotland:

http://www.tcma2016.co.uk

YouTube Channel:

Chris Marr - http://www.youtube.com/c/ChrisMarr101

Instagram:

http://www.instagram.com/chrismarr101

http://www.instagram.com/hellocma

Snapchat:

chrismarr101

Free Content Crash Course:

http://www.contentcrashcourse.co.uk

CMA Membership:

http://www.masterclasscommunity.co.uk

CMA Facebook Group:

http://www.tcma-fb.co.uk

TCMA2016 - Content Marketing Conference in Scotland:

http://www.tcma2016.co.uk