In episode 54 of The Marketing Academy Podcast Chris opens up the floor for debate on the difference between B2B and B2C marketing and pulls back the curtain on how being busy has had a negative impact on his own life and business.

Full show notes available at www.learning-everyday.co.uk/54

Chris opens up discussion and is looking forward to hearing your thoughts on what he covers in this episode.

Covered in this episode:

TCMA Update - affiliate programme, new speakers and partners

Being a guest on other podcast shows

B2B vs B2C Marketing - what's the difference?

Being less busy

As always, you can get in touch with Chris on twitter @chrismarr101, email at [email protected] and on Instagram @chrismarr101.

Full show notes available at www.learning-everyday.co.uk/54

In episode 53 of The Marketing Academy Podcast Chris Marr follows on from last weeks discussion about the benefits of insourcing content marketing management.

Chris has invited David Hay and Maria Drummond from allthings on to the show to discuss their journey so far from adopting an outsourcing model through to moving to insourcing content management.

Full show notes available at http://www.learning-everyday.co.uk/053

Covered in this episode:

Budgeting for an agency and the costs involved

The lack of the ownership over outsourced resource

Return on investment

The challenges of outsourcing

The main advantages of insourcing

Creating a content manager role

The skills required for a content manager role

Involving other members of the team

...and a whole lot more.

As always, you can get in touch with Chris on twitter @chrismarr101, email at [email protected] and on Instagram @chrismarr101.

Full show notes available at http://www.learning-everyday.co.uk/053

In episode 52 of The Marketing Academy Podcast Chris Marr shares his insights into Search Engine Optimisation, sharing your own content in online communities and the potential advantages of insourcing and leveraging your team in your content marketing strategy.

Full show notes available at http://www.learning-everyday.co.uk/52

Covered in this episode:

Review of our recent TCMA Meetup

Building a community

Getting to grips with SEO

Insourcing vs outsourcing

Full show notes available at http://www.learning-everyday.co.uk/52

As always, you can get in touch with Chris on twitter @chrismarr101, email at [email protected] and on Instagram @chrismarr101.

In episode 51 of The Marketing Academy Podcast Chris Marr talks to Laura Lucas about her Carrie Bradshaw moments and her content marketing journey so far.

Full show notes available at http://www.learning-everyday.co.uk/51

Covered in this episode:

How Laura started her content marketing journey;

The challenges Laura has had a long the way;

How Laura stays consistent;

Why prescriptive formulas for content marketing aren’t necessarily a good thing;

Why it’s important to find yourself and your own voice;

How content has helped to clarify Laura's business proposition;

Laura's Carrie Bradshaw moments;

Why it’s good to sometimes think first, then take action.

Full show notes available at http://www.learning-everyday.co.uk/51

In episode 50 of The Marketing Academy Podcast Chris Marr discusses what Jerry McGuire can teach us about how content marketing can help me to help you to get more reach, more referrals and more introductions.

Full show notes available at - http://www.learning-everyday.co.uk/50

Covered in this episode:

A re-cap on the content case study with Julie Christie Photography;

How content marketing can help me, to help you to get more introductions and referrals;

An insight into the business case for content marketing;

What's the difference between content marketing and social media?;

Starting your own Master Mind group;

The most important deadline that we should all be focussing on

As always, you can get in touch with Chris on twitter @chrismarr101, email at [email protected] and on Instagram @chrismarr101.

Full show notes available at - http://www.learning-everyday.co.uk/50

In episode 49 of The Marketing Academy Podcast Chris Marr speaks to Julie Christie from Julie Christie Photography about transparent marketing and her content marketing journey so far.

Full show notes are available at http://www.learning-everyday.co.uk/49

In the past year or so Julie has completely flipped her approach to how she communicates with her audience, and during this content marketing case study Julie shares her insights, what she has implemented and the positive impact it has had on her business.

Embracing the 'they ask, we answer' philosophy in content marketing;

The importance of thinking like a consumer and customer centric content;

Understanding how important content marketing is for your business;

How content can pre-qualify your customers;

How content can save you time and shorten your sales cycle;

Building trust through transparent content marketing;

Why it's important to get around like minded people.

As always, you can get in touch with Chris on twitter @chrismarr101, email at [email protected] and on Instagram @chrismarr101.

Full show notes are available at http://www.learning-everyday.co.uk/49

In episode 48 of The Marketing Academy Podcast Chris Marr gives you a full update on what's been happening this week including insights into content marketing workshops, an affiliation with the local college, and an amazing chat with Joe Pulizzi.

Full show notes available at http://www.learning-everyday.co.uk/48

Covered in this weeks episode:

An update on this past week in content marketing;

An update on where Learning Everyday and TCMA is going;

A homework follow up - check in and see where you’re at

IT in business - small chat about what I learned at the University of St Andrews this week;

Discuss the call that I had with Joe Pulizzi last week;

Local SEO and citations.

As always, you can get in touch with Chris on twitter @chrismarr101, email at [email protected] and on Instagram @chrismarr101.

Full show notes available at http://www.learning-everyday.co.uk/48

In episode 47 of The Marketing Academy Podcast Chris Marr shares his valuable insights into the importance of building an online community and how building a community positively impacts your content marketing efforts.

Full show notes available at http://www.learning-everyday.co.uk/47

Covered in this episode:

Creating a culture in your community;

The fundamentals of building a community;

The signals that show you have a good community;

How to grow your community;

Tips on how to share content in online forums.

As always, you can get in touch with Chris on twitter @chrismarr101, email at [email protected] and on Instagram @chrismarr101.

Full show notes available at http://www.learning-everyday.co.uk/47

In episode 46 of The Marketing Academy Podcast Chris Marr discusses the importance of understanding the value of your time, when SEO doesn't matter and six marketing methods he used to establish Learning Everyday.

Full show notes available at http://www.learning-everyday.co.uk/46

Covered in this episode:

The Content Code by Mark Schaefer;

Home study - Understanding the value of your time;

When SEO doesn't matter;

The six marketing methods I used to establish Learning Everyday;

Transparent Selling - Recommended video from Marcus Sheridan.

As always, you can get in touch with Chris on twitter @chrismarr101, email at [email protected] and on Instagram @chrismarr101.

Full show notes available at http://www.learning-everyday.co.uk/46

In episode 45 of The Marketing Academy Podcast Chris Marr discusses the main reasons why you should be discussing price on your website and a recent call he had with Mark Schaefer about the importance of building a community around your content.

Full show notes available at http://www.learning-everyday.co.uk/45

Covered in this episode:

Some home study for you to do

Masterminds and mentors

Why you should be discussing price on your website

Insights into a call with Mark Schaefer

As always, you can get in touch with Chris on twitter @chrismarr101, email at [email protected] and on Instagram @chrismarr101.

Full show notes available at http://www.learning-everyday.co.uk/45