In episode 37 of The Marketing Academy Podcast Chris Marr presents to you the business case for content marketing.
Show notes available at http://www.learning-everyday.co.uk/37
It is a big part of Chris' personal mission to get people talking about content marketing, to get more people involved in the philosophy of content marketing, and to get people excited, motivated and passionate about their business and how they can excel with content marketing.
Chris spends a large amount of his time presenting the business case for content marketing to business owners and in this episode Chris covers some of the major selling points for embracing content marketing.
Chris discusses 3 definitions of content marketing and 7 major business benefits of content marketing.
You will get value from this episode if:
you are thinking about starting your content marketing journey but you’re on the fence about it all;
you feel unclear about what content marketing is and how you can benefit from content marketing;
you know someone else that needs to hear the business case for content marketing and you can use this episode as a valuable third person voice that can help you to build your case.
Enjoy this episode and don't forget to be awesome.
Show notes available at http://www.learning-everyday.co.uk/37