In episode 23 of The Marketing Academy Podcast Chris Marr interviews Barry Allaway and finds out his secrets to developing a successful marketing strategy and business growth.

Show notes available at http://www.learning-everyday.co.uk/23

Chris met Barry Allaway through The Entrepreneurs Circle a few years ago and more recently they bumped into each other at #UKPOD14. After a short chat Chris realised that Barry had a great success story to tell and a wealth of marketing knowledge that he could share with The Marketing Academy Podcast audience.

In this episode with Barry Allaway you will find how he has managed to implement more than a dozen marketing pillars in his business and grow his turnover by almost 50% from £10m to £15m in the past 5 years in a rapidly declining market place.

Barry shares with you his secrets to success, including: using 90 minute and 90 day chunks to get things done, the steps he has taken to significantly increase the average lifetime of his customers, how he has developed his offering to stay current and 'useful' to his audience and many more marketing and business nuggets.

Barry shares a huge amount of value and there's no doubt that will be able to take at least one 'nugget' from this episode that you can implement in your business today.

Enjoy the show and don't for get to be awesome!

Show notes available at http://www.learning-everyday.co.uk/23

In episode 22 of The Marketing Academy Podcast Chris Marr interviews Karen Strunks about her personal development journey and how Karen became a big daring entrepreneur.

Show notes available at http://www.learning-everyday.co.uk/22

Up until now personal development hasn’t really been covered in great depth on the show, yet it plays a vital role for success in business and life in general.

Chris and Karen have had a few lengthy chats about personal development, self education and Karen’s journey in life and business. Karen has a fantastic philosophy and outlook on life and business and there is huge value for any entrepreneur and business owner who listens to this interview. It’s also very much suitable for anyone working in a 9 to 5 job that is looking to escape the rat race and take more control.

In preparation for this interview Chris asked Karen to pick her top 5 personal development books that have had an impact on her life and journey so far so we could discuss them on the show.

Amongst many other things we cover topics such as: breaking out of the 9 to 5, changing your mindset, finding your passion, finding something to inspire and motivate you, trying different things, being curious, personal development habits.

Enjoy the show and remember to tweet chrismarr101 with you thoughts and feedback.

Don’t forget to be awesome!

Show notes available at http://www.learning-everyday.co.uk/22

In episode 21 of The Marketing Academy Podcast Chris Marr interviews Stefan Thomas. Stefan is the Network Director for 4Networking and Author of Business Networking for Dummies.

Show notes available at http://www.learning-everyday.co.uk/21

Stefan is very much the UK’s expert and leading authority on business networking.

Chris believes that business networking and building relationships is an essential part of building a successful business. What you will learn from Stefan is: The benefits of business networking for business owners, Why you should take business networking seriously as a great way to grow to your business, How social media is impacting business networking, How to start your business networking journey, How to take your business networking to the next level.

Remember that the key part of all The Marketing Academy Podcast episodes is to make sure you take at least one thing away from what you learn and implement it to help you grow your business.

Enjoy the show and don't forget to be awesome!

Show notes available at http://www.learning-everyday.co.uk/21

Episode 20 of The Marketing Academy Podcast is a short and snappy 'inbetween-isode' where I chat to you about my new eBook 'Start Your Podcast Today - How and Why I Started The Marketing Academy Podcast'. I share an insight into the success I've experienced so far with The Marketing Academy Podcast along with 10 reasons why I started podcasting.

Show notes available at http://www.learning-everyday.co.uk/20

It really has been an amazing journey so far and I appreciate all the support I've received from my friends, family and fellow podcasters.

Enjoy the show and don't forget to be awesome!

Show notes available at http://www.learning-everyday.co.uk/20

In episode 19 of The Marketing Academy Podcast Chris Marr interviews Marcus Sheridan from TheSalesLion.com.

Show notes available at http://www.learning-everyday.co.uk/19

Marcus Sheridan is one of the big content marketing thought leaders that Chris looks to for advice and content marketing inspiration. The reason Chris likes him so much is because he has a great philosophy of business and content marketing. Marcus also has a really great way of breaking down the marketing buzz words and jargon and is able to explain things in a really simple way so that people can truly understand the importance of content marketing.

In the interview you will hear about Marcus’ background and story, discussion about what content marketing is and why it’s important to really understand, how consumer behaviour is changing and why you need to think seriously about the zero moment of truth, and advice for getting started with content marketing.

Remember to take just one thing from this episode and implement it into your business.

Enjoy the show and don’t forget to be awesome!

Show notes available at http://www.learning-everyday.co.uk/19

In episode 18 of The Marketing Academy Podcast Chris provides you with a re-cap of The Content Marketing Academy, which is Scotland's first and only content marketing conference and workshop. The Content Marketing Academy took place in Fife on 5th September 2014. Listen to this episode to find out what you missed and how to buy a ticket for next year.

Show notes available at http://www.learning-everyday.co.uk/18

Remember to book your tickets and don't miss The Content Marketing Academy in 2015!

In this show notes you will find links to content to find out more about all the speakers and the content that was discussed on the day.

Enjoy the show and don't forget to be awesome!

Show notes available at http://www.learning-everyday.co.uk/18

In episode 17 of The Marketing Academy Podcast Chris Marr interviews Lyn Pornaro about her business journey, coaching women business owners and what it means to crack the invisible women syndrome.

Show notes available at http://www.learning-everyday.co.uk/17

Over the past three years Lyn has developed a business that helps women business owners to create and develop a business that works for them. Lyn's coaching is focussed on helping women to develop a lucrative business and allow them to have the time to spend with their family and enjoy their lifestyle.

In this call Lyn shares some fantastic tips for being more productive and getting the most out of your time as a busy business owner and mum. We also discuss Lyn's business and what marketing techniques she has used to build her client base.

Enjoy the call and don't forget to be awesome!

Show notes available at http://www.learning-everyday.co.uk/17

In episode 16 of The Marketing Academy Podcast Chris Marr interviews David Meerman Scott, author of The New Rules of Sales and Service. David is also the author of 9 other books which you can find the links to in the show notes at http://www/learning-everyday.co.uk/podcast.

Show notes available at http://www.learning-everyday.co.uk/16

Over the years Chris has looked to David for advice and has learned a lot from his books, videos and blog, which you can dig into over at http://www.webinknow.com.

Before picking up The New Rules of Marketing and PR Chris was introduced to The New Rules of Social Media book series, which David writes the foreword for. The book series also includes a number of other highly recommended marketing books, of which are detailed in the show notes.

In the short time that David had to spend with Chris they discuss how buyer and consumer behaviour has changed and what this means for businesses all over the world. They also touch on how content is the link between companies and consumers, which is a very important message for everyone.

When listening to this episode have a really good think about how your approach needs to change with regards to how you communicate with your audience and how you can embrace content as a way of helping your audience educate themselves about what you have to offer. As David mentions, those with the best content will win.

Enjoy this episode and don't forget to be awesome.

Show notes available at http://www.learning-everyday.co.uk/16

In episode 15 of The Marketing Academy Podcast, Chris Marr interviews Scott Torrance, Founder of Flux Insights.

Show notes available at http://www.learning-everyday.co.uk/15

In this show there are two main discussion points. Firstly, Chris and Scott dig a little deeper into what content marketing is and how it impacts organisational culture and philosophy. Secondly, Scott shares how he has developed as a doodler and how he is using doodles to differentiate himself as a content marketer and as a unique way to differentiate the client projects that he is working on.

There is a doodle revolution taking place and if you don't know anything about this, then this show is a great place for you to begin learning about doodling and how you can get started.

Scott Torrance is the founder of Flux Insights a content marketing consultancy that helps business and individuals to sharpen their thinking and share that thinking with the right people in the right way to achieve their goals.

This just so happens to involve a lot of doodling.

Enjoy this episode and don't forget to be awesome.

Show notes available at http://www.learning-everyday.co.uk/15

In episode 14 of The Marketing Academy Podcast, Chris Marr interviews Pete Matthew who gives us insight into his content marketing journey and how content marketing has become the number one method of getting customers for his business.

Show notes available at http://www.learning-everyday.co.uk/14

Pete is an IFA from the UK and over the past 4 years he has published almost 300 videos and 70 podcasts at the time of recording this episode.

Pete is Managing Director of Jacksons Wealth Management, an independent financial planning practice in Penzance, Cornwall. Though a Yorkshireman by birth, he met a Cornish girl at college and his fate was sealed. He married Joanne in 1997 and they have 2 daughters aged 14 and 11. They live in St Just, only five miles from Land’s End.

In 2010 Pete set up MeaningfulMoney.tv, a website intended to educate the public about finance matters. Starting with video and moving more recently into podcasts, he takes financial subjects and explains them in easy-to-understand lanuguage. His podcast is downloaded 3,500 times every week and the Meaningfulmoney website is the second biggest source of new client enquiries to Jacksons Wealth. In 2013, he set up a membership website called Advisertech, where he teaches other advisers to replicate his success online.

Enjoy this episode and don't forget to be awesome.

Show notes available at http://www.learning-everyday.co.uk/14