"In preparing for battle I have always found that plans are useless, but planning is indispensable" - Dwight D Eisenhower

Show notes available at http://www.learning-everyday.co.uk/5

In episode 5 of The Marketing Academy Podcast, Chris Marr discusses the importance of content marketing planning and strategy, and how this is becoming more and more popular in discussions with business owners.

He emphasises the importance of planning and how it underpins the success of any marketing programme. In short, the fundamental part of the plan is in the ‘why’ – i.e. why you are doing it in the first place and why anyone should care (what’s in it for your audience?).

As usual Chris also shares personal and business lessons which this week include delegation, outsourcing and productivity. Chris is using the iPhone app Lift to track his goals and productivity. He would like to hear more about how you track your goals and productivity – what techniques work for you?

Enjoy the show and don’t forget to be awesome!

Show notes available at http://www.learning-everyday.co.uk/5

In episode 4 of the Marketing Academy Podcast, Chris Marr shares a few stories and his insights about the important elements of successful content marketing for small businesses.

Show notes available at http://www.learning-everyday.co.uk/4

Success for small business content marketing includes having a content marketing strategy, being consistent with your delivery, actually making a start, and not quitting.

Chris interviewed a UK business owner last week and he shares with you how simple it can be to make a start, stay consistent, and build a relationship with your audience - do you think you could send an email to your audience once a week to keep in touch?

You will also get an update on what’s been happening with Learning Everyday this week and an insight into the progress Melissa and Louise are making with www.thecontentmarketingacademy.co.uk.

Chris finishes up by sharing a big personal and business lesson of becoming a student and not a follower, and how this has had an impact on how he thinks about learning from thought leaders and how he feels about his relationship with the business people he works with.

Episode 4 finishes off with a quote from Gary Keller's’ The One Thing, which was briefly talked about in episode 3 last week. Buy The One Thing on Amazon - amzn.to/1kTOv8T.

Enjoy the show and don't forget to be awesome!

Show notes available at http://www.learning-everyday.co.uk/4

In episode 3 of the Marketing Academy Podcast, Chris Marr shares a story about a local business owner he has been working with recently. He looks at content curation as way to gain traction with engagement on social and on your platforms.

Show notes available at http://www.learning-everyday.co.uk/3

He goes into some detail about what content curation means for business owners, how to curate content and what tools to use to do this.

Two exciting things happened in Chris’ business this week - the hiring of two Interns to help throughout the summer and the announcement of The Content Marketing Academy - Scotland’s first and only annual content marketing conference. Find out more about the Interns and the conference on the podcast and at http://www.thecontentmarketingacademy.co.uk.

Chris recommends the book he has been reading and studying - The One Thing by Gary Keller, Buy it from amazon here - http://amzn.to/1kTOv8T

Enjoy the show and don’t forget to be awesome!

Show notes available at http://www.learning-everyday.co.uk/3

Learning Everyday officially began trading in June 2013 and it’s been the quickest year of my life!

Show notes available at http://www.learning-everyday.co.uk/2

In episode 2 of The Marketing Academy Podcast I touch on some the big lessons and challenges I have experienced in this past year, including: Money and costs, People and networking, Focus and meeting deadlines, Understanding my customer.

I also take the time to share a little of my story around starting Learning Everyday and why I’m so determined to make it work – this was a big deal for me.

I have met some amazing people and I’d like to say thanks to my old friends, new friends and my family for your continued support, your kindness and for being totally awesome!

I can’t wait to embark on the next chapter of Learning Everyday and making this next year better than the last.

I invite you to listen to episode 002. I appreciate your feedback and any questions you may have.

Enjoy the show and don’t forget to be awesome!

Show notes available at http://www.learning-everyday.co.uk/2

Do you know what it means for your small business to think and act like a media business?

Show notes available at http://www.learning-everyday.co.uk/1

It's an important mindset shift for you and the future success of your small business marketing.

Episode 1 of The Marketing Academy Podcast is complimentary to a blog article, which can be read on the Learning Everyday website - http://bit.ly/1ily7t8.

Chris discusses the concept of becoming a media business and highlights what you're doing wrong and how accessible and affordable it is to set up your media channels.

Your feedback and questions are very much encouraged.

Enjoy the show and don't forget to be awesome!

Show notes available at http://www.learning-everyday.co.uk/1