The CMO Asia Podcast

In this short but insightful Zoom conversation, Stephanie shared with us - [ ] How her remarkable journey started as a C programmer/ software engineer at Intel, then PwC where she “grew up” and her current role now at ADA

- [ ] Why it is important to dig into uncomfortable areas to always keep relevant and learning as a marketer and connecting these back to the business

- [ ] How data and creative are equally important, her take on rise of young CMOs and Gen X CMOs

- [ ] Whay she thinks her next critical achievement is to successfully build a young new brand from scratch

- [ ] Why she thinks Peaky Blinder is an amazing tv series

- [ ] Why she is active in Lean In Malaysia

- [ ] How she bounced back from her personal crisis a year ago by relying on people around her especially the female community to be her old self again

Elmer Boutin is a veteran in the Martech space and a frequent speaker at Digital Summit Series and Pubcon. He also guests on several digital marketing podcasts including Jason Barnard’s excellent “SEO is AEO” podcast during Pubcon Vegas. A day before that, he agreed to come on my podcast which was a great honour for me personally as we had never previously met and it was just my first time attending and covering Pubcon. This episode powered by Web Analytics Consultants Association was recorded in November immediately after Googler Gary Illyes’ session at Pubcon Vegas. Elmer was also a presenter at the conference and delivered an enriching session covering entity optimization in search. This interview centers on his incredible career journey, a day in his life providing value to his enterprise clients and helping brands connect with their customers via organic search, how he unplugs by indulging in gaming during and discover trends and patterns in marketing strategy. He also plays the bass and we made a pact after the interview ended to perform ZZ Top songs together on stage in next year’s edition of Pubcon Vegas in 2020 🤟Enjoy!

Where you can find him next:

- www.elmerboutin.com

- he is going to be in 3 great sessions at Pubcon Texas. Join him from 6 February onwards

- he is also confirmed as a judge for the US Social Media Awards that will be announced in March

Hola! Singapore, Barcelona and Delhi! Ya’ll gonna LOVE this one. Catalan 🇪🇸 Ester Martinez, Editor-in-Chief and CEO of People Matters came on The CMO Asia Podcast to chat about the movement and 300,000 strong community she started ten years ago. She also gave us a sneak preview of the largest global HR Tech conference (which will be held early next year in Singapore) which has grown in stature and tripled in numbers for the upcoming edition. She also shared their newly launched mobile app #PeopleMattersSphere which is now available on Android: http://bit.ly/33lf68V and

Apple: https://apple.co/2oQ5zaK This podcast episode is powered by Bebop Asia.

Our next The CMO Asia Podcast guest is one of THE coolest guests on the show ever. Lily Ray is SEO Director for NYC agency Path Interactive and recently published what could be the definitive blog for Google updates on search quality guidelines https://www.pathinteractive.com/blog/seo/what-does-it-mean-to-have-good-e-a-t/ She shared with me her thoughts on what these changes mean for #SEO and measuring #EAT and how she kept herself sharp and on top of her game with her music exploits. As a musician (drummer and DJ), her upcoming gigs include opening for the legendary musician Michael Mayer in Brooklyn, NYC this coming Saturday, 30th Nov https://facebook.com/events/2482764458622191/?ti=icl as well as making a guest appearance on the drums for Revolution Trax - A Tribute to Rage Against The Machine in the West Village.

In this episode, she also shares her:

- content marketing tips

- views on competition on written text, recent trends in podcast and video format

- growing up experience in Silicon Valley

- future plans to balance work with thought leadership, speaking engagements and producing content

- no. 1 advice for newbie SEO professionals

- advice on life and marketing

- views on work life balance in San Francisco vs New York

- music exploits eg. playing drums since she were six!

- biggest DJ-ing gig that is coming up this week in Brooklyn, New York

The most punk The CMO Asia Podcast episode ever! I got the nerve to ask Martin Atkins how new bands should market themselves in 2020 and which artist he get each other the most: Johnny Rotten (Sex Pistols, Public Image Ltd), Trent Reznor (Nine Inch Nails), Al Jourgensen (Ministry), oHgr (Skinny Puppy), Jaz Coleman (Killing Joke: Official) or Chris Connelly (Revolting Cocks). Listen to the episode on Apple Podcast, Spotify, Anchor and hear him speak about:

- How he lost 27lbs since January by working out but “it is nothing compared to playing drums several hours with Pigface!”

- Why musicians trying to making a living only playing music “are so f@cked!”

- Why he wasn’t in Barcelona many years ago solely to play drums with Pete Shelley from Buzzcocks

- Why bands are not supposed to make financial sense but to inspire

- How he felt about Pitchfork voting “Fook” as one of 33 best industrial albums of all time, and why he see similarities of that record with “Flowers of Romance” a PIL record he did with Johnny Rotten, Jah Wobble and Keith Levene

- Why without Johnny Rotten from Sex Pistols, they wouldn’t be as dangerous or made sense for the record companies

- Why he considered himself very lucky to have worked with ohGr, Trent, Jaz, Johnny, Al Jourgensen and more

- How Pigface accidentally ended up performing half of Fook album live this upcoming tour

- How he came up with a book on touring, deliver keynotes and lectures and coming up with curriculum for students and the response from the audience during the 25th anniversary show inspired him to continue drumming and Pigface

- Why bands should worry more about broadening their toolkit and helping other people, creating a positive energy instead of focusing only on playing music and making a living

- Why he might tell his 18 year old self to be careful with people and also work on his shyness

- Why the best compliment he ever received was from his kids that “he did an okay job after all iof raising them” and which Tool member recently made him cry

- Why he wore a striped shirt on stage and why he would like to finally meet Alex Harvey and former members of the Pigface community who has passed on

City or Liverpool? That’s one of the questions I posed to John Dykes, Presenter and Commentator at The Walt Disney Company when I saw down with him a couple of months ago while our favourite bands Tool and Prophets of Rage were playing in the background. Available to stream on Apple iTunes today, John also chat with me about:

- Why Don Hutchison is also one of his favourite pundits

- How he grew up loving sport, loving the language, working in college radio station, dropped out of university, tasted life in Hong Kong and wrote business and showbiz articles, decided to remained in Asia, and finally made his way into football TV and Singapore

- What advice he would give to the rise of new generation of Presenters and Marketers ie. When you are good at something, work very hard and never stop improving your skills and listen to people you respect

- Why the best day of his career was when he worked at ESPN STAR and covered Arsenal vs Chelsea at Highbury Stadium with the late, great Sir Bobby Robson and Martin Tyler on a freezing March day in England

- Why he feels blessed to be a moderator or broadcasting host and present shows about English football

- Who his best two bosses in his career are ie. the people who egged him on to be presenter rather than a producer and offer him the presenter job opportunity

- Why his early football memories were watching Malcolm McDonald play for Newcastle, 1970 world cup as well as the Newcastle vs Liverpool ’74 English Fa Cup final

- How he would like to be remembered in his career legacy

- How the cable model when he first started out vs current streaming model and piracy means he has to think on his toes much more due to how people consume content, how he feels his role is still delivering the content he is asked to deliver and let the rest take care of itself

- How personal branding factors more in what he does these days

- What triumph of branding means to him ie. he stepped away from the self-regarding thing and never personally branded himself in the old days. Back then, people still recognised him but couldn’t remember his name, they referred to him as “ESPN!”

- What changed the most in the process and journey of supporting a team or personality eg. An Arsenal fan who also supports Harry Kane is not unheard of in this day and age due to the rise of social media and sports people branding themselves through their image, his views on Cristiano Ronaldo and Neymar phenomenon (brand focus for the latter rather than sporting one)

- How to apply VAR without changing the rules of the game too much, why he is not anti-VAR and why he thinks EPL is right to wait longer instead of entirely destroying the competition by rushing in new technology

- Why it is never all about him - despite it being a huge task working with an awesome panel of pundits consisting of Shebby Singh, Steve McMahon, Jaime Reeves and Paul Masefield on his hit show “Football Focus” and why to moderate, provoke and get the best out of everyone make for great television!

- Which team he would choose if it is down to Liverpool or City?

My favorite part of an awesome week in Las Vegas. Meeting the organiser of PubCon, the fabulous Melissa Fach! She sat down with me for a conversation on The CMO Asia Podcast to chat about:

- Why Pubcon is “Family” and “Die hard nitty gritty learning”

- Why Bing and Google and established agencies have bigger presence this year

- Why their speaker selection is rigorous

- Why first time attendee always become Pubcon family (shoutout to Aleyda Solis from Spain!)

- Why valuing every person is something Pubcon pushes

- Why big names like Carolyn Shelby, lead SEO of ESPN is family (not fancy)

- What are the other overall concern for the industry that Pubcon is trying to hit eg. 4 prominent suicides of SEO professionals last year

- Her views about Asia, Japan and Singapore

- How they would like to develop #Pubcon further in the future, and how they flow based on what’s trending

About Tim: Born in Ukraine. Lives in Singapore. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). With almost 10 years of practical experience in SEO and digital marketing, Tim eagerly shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog. He’s the author of many data-driven SEO research studies and a number of detailed marketing guides. In this episode, he shares with us why Ahrefs are in Las Vegas and sponsoring Pubcon, why tracking bottom line is more important than tracking conventional things like traffic or LTV, why they are not using Google Analytics, how they first built their blog successfully, then nailed the rest channel by channel, and many more... head on to ahrefs.com/tim if you want to find out more about Tim and his awesome content and product.

Here is our first The CMO Asia Podcast instalment from #lasvegas #pubcon We have some questions submitted by our 34,000++ community for Greg Secrist, Co-Founder at BKA Content about SEO, contention creation and content marketing. So this is going to be a great episode. Get your ears ready.

The great and powerful Justin Orkin, VP of Growth APAC at CvE, came on The CMO Asia Podcast and knocked it out of the park a couple of weeks ago at the Tool album listening party that we joint-hosted with White Label Records. Great digital marketer, geek, advisor and an a great guy too. I really enjoyed hanging out him.

More about Justin (reference source: LinkedIn) -

Growth-focused Sales Leader with 13+ years of accomplished experience in all facets of sales and digital marketing. Creative and ambitious by nature, teamed with a genuine passion for all things programmatic has made it easy for him to enjoy what he does, and he love that building lasting relationships with amazing clients is one of his job requirements. In the span of his career, he has successfully and consistently grown revenue for high profile brands, and effectively built highly motivated sales teams that now repeatedly exceeded annual sales goals in excess of $300M. His expertise is in business development, programmatic advertising, online media, and technology. Additionally, he possesses a proven track record in strategic planning, programmatic/RTB sales, building out private marketplaces, data platforms, and developing cross-media through social, video and mobile.