The CMO Asia Podcast

About Joyce: She is a Branding & Marketing Specialist with 6+ year of experience in agency & Startup and a demonstrated history of working in the financial services industry. Skilled in Digital Strategy, Search Engine Optimization (SEO), Art Direction, Direct Marketing, and Marketing, she is a strong marketing professional with a Bachelor of Arts (Honours) in English for Professional Communication focused in Communication and Media Studies from City University of Hong Kong.

Ken Shih’s focus is on bringing long-term success to any corporate platform. He is a dynamic communicator with strong leadership and creative problem-solving skills. Along with 14+ years of US/ Hong Kong/ China financial markets knowledge and client management experience, this creates a winning formula whereby his high energy personality positively impact any financial industry position he is in.

Avery is an Ex-Googler with a passion for digital marketing; currently leading VaynerMedia's expansion into APAC via Singapore. She’s spent the last few years spearheading global media operations for VaynerMedia, partnering with enterprise marketers to deploy best-in-class digital media work. Prior to joining VM, she spent nearly six years working on DoubleClick, YouTube, and Google Search, in both Silicon Valley and New York City, where she worked with high-growth brands and independent / network media agencies.

Chuck Hattemer is the Co-founder & CMO at Onerent. Onerent is a real estate technology and services company with $1B in properties managed across California and Washington states. Onerent is featured in the Wall Street Journal, Forbes, Silicon Valley Business Journals, TechCrunch, and more. They've raised over $8.5m from both Tech and Real Estate investors including Google's Chief of AI and the Founder of Intero Real Estate. I met up with Chuck at #riseconf in Hong Kong earlier this month to find out how his CMO career began in marketing and films. He provided insights on how brainstorming new ways to manage someone's home is like coming up with new ways to surprise or shock an audience with a great film or marketing message. Plus practical advice for new and seasoned digital marketers who want to excel and succeed in the industry.

About Julian: Experienced Marketing Director with a demonstrated history of working in the hospitality & real estate industry. With a passion for fast-growth and disruptive startups, Julian’s experience, and dedication to drive results through data-driven marketing. With four years of experience with international startups and enterprises across B2B and B2C businesses.

About James: A people-person with a background in Mathematics and a heart in acting. Curiously analysing self, others, life, and all the above.

Merve Nazlioglu is an accomplished global CMO, shareholder for a Sequoia-backed scale up unicorn with 8+ yrs experience in B2B Tech Marketing. She considers herself as: Avid intrapreneur. Tech-enthusiast. Underdog. Change-Maker. Culture Evangelist.

More about Merve: Heading the B2B Marketing function in 20 countries including Japan, UK, Australia, Korea and Singapore across 15+ industies for Insider — a Sequoia-backed AI-powered Multi-Channel Customer Experience/Personalization Platform, helping digital marketers drive growth across the funnel. They help Top 500+ global enterprise brands including Uniqlo, Samsung, New Balance, Virgin, Carrefour, McDonald’s, Toyota, CNN and Singapore Airlines grow.

She manages a team of 23 Marketers around the globe using Agile Scrum Methodology, running weekly sprints globally.

As the Head of Marketing & CMO, she is managing 23 Marketers around the globe and her top responsibilities include:

- Marketing Strategy for 20 countries

- Content Marketing

- Product Marketing (3 launches per quarter)

- Event Marketing (running educational, product, vertical, agency and social responsibility event; 1 per month/per region.

- Talent Marketing

- Digital Marketing & Social Media

- Public Relations

- Insider Marketing University (Training Marketers)

- Digital Growth Academy

Previous experience included B2B tech marketing for one of Canada’s most innovative market research technology companies (Deloitte Technology Fast 50™), targeting consumer insight professionals from world’s top brands (FMCGs, Tech, M&E, Finance, Health etc.) and establishing B2B marketing teams from the bottom up for tech startups.

Graduated (top 5% of major) from McGill University with Great Distinction.

She would also like our community listeners to know that she is a: Romantic. Underdog. Resolute. Curious Learner. Results-Driven. Creative Horsepower. Detail Freak. Romantic. Unicorn.