Empowering Mothers Without Burning Out

CT x Workwelle | Featuring Pauline & Clara

How do modern mothers lead, grow, and thrive—without running on empty?

In this inspiring episode, sisters and founders Pauline and Clara join Coach Trap’s Greg Styan to share the story behind Workwelle—an audio-first course designed to help mothers reclaim self-care, resilience, and leadership.

As American expats living in London, they reflect on launching a brand that supports modern moms, navigating burnout, and building an authentic community that empowers women to lead with confidence.

• How Workwelle supports busy moms through audio-based learning

• The challenges of balancing motherhood, ambition, and leadership

• Why self-care is a leadership strategy, not a luxury

• Real-world marketing strategies that work for women on the go

• How to build trust with your audience through authentic content

• Why selling is serving—and how to make it feel good

• The importance of community and values-first branding

• Using micro-moments to create content efficiently

• The key role of consistency in building a personal brand

"Consistency has been a problem for us."
"Selling is serving and it's not sleazy."
"A lead magnet is a good way to build trust."

00:00 – Introduction to Workwelle and Its Founders
02:51 – Pauline & Clara’s Journey from Expats to Entrepreneurs
05:57 – Identifying Their Audience: Modern Moms & Leaders
08:58 – Why Self-Care Is the Foundation of Leadership
11:59 – Marketing Strategies for Busy Women
14:55 – Building Community and Meaningful Engagement
18:03 – Crafting Hooks, CTAs & Micro-Content
20:53 – Reframing Sales as a Form of Service
23:52 – Key Takeaways & What's Next for Workwelle
34:16 – The Role of Resilience in Long-Term Success

👩‍💻 Explore the Workwelle course: https://www.audopia.co.uk
🎙️ More episodes & coaching tools: https://www.coachtrap.co.uk
🌐 Connect with Pauline & Clara: https://www.workwelle.co

#Workwelle #SelfCareForMoms #ModernMotherhood #WomenInLeadership #EntrepreneurMoms #CoachingForWomen #PersonalBranding #CommunityBuilding #AuthenticMarketing #MindsetForMothers #ContentCreationTips #ResilientMothers #CoachTrap #Audopia

🎧 CT x Audopia x Steve Barrett | May 4, 2025

Episode Title: We turned Steve's LinkedIn Likes into Client's (A case study)

🔥 Are you a coach struggling to sell your course or connect with your audience? This episode is your business breakthrough. 🔥

In this powerful conversation, Coach Trap hosts Greg Styan and Dan Williams sit down with Steve Barrett—former corporate leader turned executive coach—to reveal how his program, Mastering Change, is transforming lives and businesses.

This episode isn’t fluff. It’s your 2025 playbook for building a profitable, high-trust coaching brand.

🎯 Key Takeaways – What You’ll Learn:

✅ How Steve transitioned from corporate leadership to full-time coaching

✅ Why embracing change fuels both personal and professional growth

✅ Proven client outreach strategies: build trust before the DM

✅ How to attract your ideal coaching audience with purpose

✅ Why storytelling sells: turn your journey into a conversion engine

✅ The power of authenticity vs. perfection in online marketing

✅ How free, high-value content (like Steve’s redundancy course) builds credibility and leads

✅ Vulnerability as a superpower in creating deep client connections

✅ How to scale: newsletters, books, and digital products for coaches

✅ The golden rule: Consistency = Trust

🧠 Hard-Hitting Sound Bites:

“Change is coming your way.”

“Every DM is a follow-up.”

“You have to tap into a mindset.”

⏱️ Episode Chapters:

00:00 – Intro: Coaching, Change & Context

02:57 – Finding Your Audience & Course Positioning

05:23 – Client Engagement Strategies That Convert

08:04 – Mindset Shifts & Cognitive Reappraisal

11:19 – Using Stories for Deep Connection

15:51 – The Role of Authenticity in Marketing

19:42 – Behind Steve’s Free Redundancy Course

23:00 – Smart Marketing Tactics for Coaches

26:33 – What’s Next: Scaling Through Thought Leadership

30:10 – Final Thoughts & Actionable Insights

📍 Resources & Links:

🔗 Master the Art of Change: Steve’s Full Course – Audopia

🔗 Coaching Tools + More Episodes: CoachTrap.co.uk

🔗 Connect with Steve Barrett on LinkedIn: linkedin.com/in/steve-barrett-

🎥 Watch on YouTube

🎙️ Stream on Spotify: From Invisible to Irresistible

📱 Replay on X Spaces: @gbcoach

#ExecutiveCoaching #CoachTrap #Audopia #MasteringChange #LeadershipDevelopment #CourseMarketing #AuthenticBranding #OnlineCourses #StorytellingForCoaches #PersonalBrandGrowth #MindsetForSuccess #CoachingSalesStrategy #ScalingYourCoachingBusiness #TrustBasedMarketing

🎙️ No One Was Noticing Carina — And This Is Why...

Coach Trap x Audopia | Featuring Carina Macmillan

💭 Ever felt invisible online or unheard in your own story? So did Carina.
And it changed everything.

In this powerful episode, Carina Macmillan opens up about the personal struggles that led her to discover hypnotherapy—and how it became the key to helping others, including individuals with autism, reclaim their sense of self.

From battling sensory challenges to becoming a coach and course creator, Carina shares the transformative power of mindset, cognitive reframing, and neuroplasticity—as well as how she built visibility through storytelling and authentic marketing.

Whether you’re a coach, content creator, or just feeling stuck, this episode is packed with real tools for mental health, personal growth, and building an engaged audience through your truth.

• How Carina turned personal adversity into a hypnotherapy practice

• The link between autism, self-awareness, and healing

• Why storytelling is a superpower in social media marketing

• The mindset shift that helped Carina feel seen

• Real tips on managing burnout, anxiety, and overwhelm

• How meditation and cognitive reframing support mental wellness

• The importance of nurturing your current audience, not just chasing growth

• How self-love and manifestation shape Carina’s course content

• Using newsletters to connect deeper with your audience

"I feel like I'm not being seen."
"Meditation can fix anxiety by 60%."
"Your story is very valuable."
"Talk more about what you've done—your story matters."

00:00 – Carina’s Journey into Hypnotherapy
03:09 – Personal Struggles and Sensory Overwhelm
06:04 – Visibility Struggles on Social Media
08:49 – How Storytelling Builds Connection
12:07 – Self-Love and Course Creation
14:57 – Rewiring the Brain: Reframing & Neuroplasticity
17:58 – Messaging That Reaches Your Audience
21:00 – Mental Health Benefits of Meditation
24:00 – Serving Your Existing Clients
27:05 – Final Thoughts and Action Steps

🧲 Carina’s Magnetic Power course: https://www.audopia.co.uk
📚 Coaching tools & more: https://www.coachtrap.co.uk

#Hypnotherapy #AutismSupport #CoachingTips #SocialMediaMarketing #MindsetShift #CognitiveReframing #SelfLoveJourney #MentalHealthMatters #PersonalGrowthPodcast #AuthenticMarketing #StorytellingForCoaches #ManifestationMindset #Neuroplasticity #OnlineCoachingSuccess #MagneticPower

🎙️ The Coach Trap Podcast : The Do’s and Don’ts of Paid Ads for

Coaches Thinking of running paid ads to grow your coaching business?

Don’t press "boost" just yet. The Coach Trap Podcast, we dive deep into the realities of paid advertising for experienced coaches. If you've got 5+ years under your belt, capital to invest, and a solid organic presence, this one's for you.Host Greg Styan and Dan Williams shares from firsthand experience as a former Facebook Ads guy turned strategy coach — breaking down what actually works when it comes to paid ads, and what’s just a fast way to burn your budget.

We cover:

✅ When not to run paid ads as a coach

🔍 The difference between impressions, engagement rate, and actual sales💡 Why Instagram and LinkedIn are top platforms for coaching ads

📈 The three analytics every coach should track

🧪 How to experiment, fail smart, and optimize like a proSpoiler: Organic content still matters.

A lot. Your audience will stalk your LinkedIn before they ever book a call.

👉 Don’t fall into the coach trap.

Head to www.coachtrap.co.uk and level up the right way.

#CoachingBusiness #PaidAdsForCoaches #FacebookAdsTips #InstagramAds #LinkedInMarketing#CoachingMarketing #GrowYourCoachingBusiness #CoachingTips #DigitalMarketingForCoaches #OnlineCoaching#CoachTrapPodcast #TheCoachTrap #CoachingMistakes #AnalyticsForCoaches #ContentStrategy

Never Run Out of Content Again – The Secret to Effortless Content Creation 🎙️

Most coaches struggle with content. One week they’re inspired, the next they’re stuck. But what if you never had to worry about content ideas again?

In this episode of The Coach Trap, Greg (the coach) and Dan (the marketer) break down:
✅ The exact content system they use to create consistently without burnout
✅ How to turn one idea into 10+ posts, tweets, emails, and videos
✅ The psychology behind content that attracts, engages, and converts clients

💡 No more blank pages. No more last-minute panic posts. Just a proven system to keep your content flowing.

📢 Listen now and start creating smarter, not harder!

🔗 www.coachtrap.co.uk

#ContentMarketing #PersonalBranding #CoachingBusiness #MarketingForCoaches #CreateConsistently #EntrepreneurMindset

SCALING UP & LONG-TERM SUCCESS – Personal Branding for Struggling Coaches Most coaches fail within the first two years. Why? They struggle to scale, attract clients, and build a sustainable brand. In this episode of The Coach Trap, we break down the biggest mindset shifts, common mistakes, and proven strategies to help you go from chasing clients to building a thriving coaching business. Industry stats, psychology insights, and expert advice – all designed to help you scale smarter, not harder. Don’t fall into The Coach Trap. Learn how to build a powerful personal brand and create long-term success. www.coachtrap.co.uk #PersonalBranding #CoachingBusiness #LifeCoach #BusinessCoaching #MarketingForCoaches #EntrepreneurMindset #HighTicketCoaching #ScalingYourBusiness #SocialMediaMarketing #BrandBuilding

The Social Media Blueprint: Where to Start & What Works Best

Not all social media platforms are created equal—so where should coaches focus their time, energy, and money? In Episode 4 of The Coach Trap, Greg grills Dan on the best social channels for beginners, where to run ads, and how to get real traction without wasting hours scrolling.

Here’s what we cover:
✅ The #1 platform for organic reach in 2024
✅ Why some ads work—and most don’t
✅ The simple starting point for coaches who feel overwhelmed

Social media isn’t just about posting—it’s about strategy. Tune in to get the blueprint you need to grow your coaching business the right way.

If You’re Not Showing Up, You’re Already Losing.Consistency isn’t just a nice-to-have—it’s the backbone of a successful coaching business. You wouldn’t expect a footballer to train once a week and make it to the Premier League. So why do so many coaches think posting every now and then will bring in clients?Here’s the reality:

✅ Businesses that post consistently see 27% better results.

✅ Organic growth outperforms paid ads when you build authority.

✅ Your digital home (website, newsletter, social media) must reflect YOU.In Episode 3 of The Coach Trap, we break down The Everyday Tick Box Formula—a simple system to make consistency effortless. We’re covering DMs, lead magnets, and why “waiting for the perfect time” is just procrastination in disguise.Success isn’t about luck—it’s about showing up.