What does it take to build a café that captures the internet’s attention and the city’s heart?

In this episode of The Coffee Show with Kirk, we sit down with the founders of Osoi, one of Melbourne’s most talked-about new cafés. They break down the strategy, creativity, and chaos behind going viral — and share the lessons they’ve learned along the way.

From building brand identity to managing overwhelming crowds, this is a must-listen for anyone in hospitality, marketing, or just curious how a small café became a social media sensation.

From the cupping table to global coffee competitions, our guest today has seen it all. Ross Quail isn’t just a name in the Australian coffee scene—he’s a legend. Former World Barista Championship judge, trainer, green buyer, and consultant, Ross has helped shape how we taste, talk about, and serve specialty coffee today.

In this episode of The Coffee Show with Kirk, Ross drops truth bombs about the myths we’ve been sold, how ‘big coffee’ really works, and what the future of specialty could look like if we’re brave enough to change the narrative.