The Common Application, known as the Common App, started in 1975 as a paper form accepted by about a dozen institutions—mostly liberal arts colleges. The aim was to streamline the application process, thereby opening the doors of higher education to a larger, more diverse population. Today, over 900 colleges and universities across the globe accept the Common App, which, as it harnesses technology, continues to expand access for millions of students. Lee Coffin talks with Jenny Rickard, President and CEO of the organization, about changes in form and content that she hopes will make the college application process less daunting and more equitable.