The Comms Exec Podcast

In this episode, I sit down and pitch a full communication brief proposing how to revitalize BlackBerry as a brand to re-enter the smartphone market.

Could BlackBerry make a comeback?

In this episode, I break down how I would harness a new target audience, brand proposition, and marketing plan with key messaging to bring the OG back to the main stage.

Click ‘Play’ above to start strategizing with me!

Today, I sat down and broke down in a full communication brief how I would revitalized BlackBerry to come back to the smartphone market to dominate in a world where security is a lesson learned at the expense of the average smartphone user.

In this 45-minute episode we will cover:

• BlackBerry’s history and downfall

• The brand’s problem statement that we tackle with my strategy

• It’s new target audience

• Consumer insights to shape and direct messaging

• Brand Imperatives: SWOT analysis

• Communication objectives to be used in advertising

• Brand propositioning support

• Creative direction for advertising

• Digital media planning strategy: the marketing mix

Today, I interviewed Emily Rand, a strategic communicator in the aerospace and defense industry. In her 16 years of communications and communications-adjacent roles, she’s worked in marketing, email communications, branding, executive counsel, and strategic communications, and her enthusiasm for the profession shines in our discussion.

In this 30-minute episode, we get into:

• Creating a strong web presence for your audience to land

• Identifying the right storytellers to get your content in the right places

• Reusing and recycling as much as you can to reduce redundant work and support high-level branding

Today I interviewed Brianna Jackson who is a PR Communications Manager at Microsoft for for Azure. I am excited to have Brianna on the podcast. She has been working in communications for 10 years and as a result, comes with a wealth of knowledge for those navigating these challenging topics for their businesses.

In this 50-minute episode, we get into:

• Creating a SWOT analysis of your brand/business 

• Finding and understanding your target audience 

• Building a powerful communications and marketing strategy 

• Knowing your brand/brand voice to craft powerful brand messaging 

In this 35-minute episode we get into:

How to evaluate where you are and where you want to be as a brand

How to find your target audience even if you are just starting out a a brand

How to listen to your target audience’s needs

How to build a marketing strategy

In the middle of the pandemic, Queen gathered everything she’d learned over the past 5 years about business psychology, marketing, and sales and supported her husband as he turned an idea into a huge second source of income and as a result learned the formula to creating a 6-figure side hustle. She says now it’s your turn to learn from her in her brand new marketing course for entrepreneurs and small businesses.

In this 35 minute interview we get into:

Why digital publishing is for EVERYONE

How finding your TA is all about finding your niche

How to build your first course

How to market and sell your course online both as a beginner and advanced marketer

In this 45 minute episode we dive into:

Business success starts with the end in mind

Segment your target audience to understand who the decision maker is and who the decision influencers are

Being relevant in your brand messaging and marketing content

Why knowing your customer’s journey is so important

Getting the most bang for your buck in you advertising investment

In this 45 minute episode we dive into:

Making content and executing ads

Beware of the “Shiny Object Syndrome” 

Customers are drastically different from location to location

Powerful “Universal Truths” in brand messaging 

Don’t put all your eggs in one basket for advertising spend

In this 1 hour episode we dive into:

- Authentic and transparent brand messaging

- Why your competitors aren’t your only competition

- A smart with your marketing strategy and budget

- B2B and B2C examples

- And SO much more